The interplay of topology and non-Hermiticity has led to diverse, exciting manifestations in a plethora of systems. In this work, we systematically investigate the role of non-Hermiticity in the Chern insulating Haldane model on a dice lattice. Due to the presence of a non-dispersive flat band, the dice-Haldane model hosts a topologically rich phase diagram with the non-trivial phases accommodating Chern numbers $\pm 2$. We introduce non-Hermiticity into this model in two ways -- through balanced non-Hermitian gain and loss, and by non-reciprocal hopping in one direction. Both these types of non-Hermiticity induce higher-order exceptional points of order three. We substantiate the presence and the order of these higher-order exceptional points using the phase rigidity and its scaling. Further, we construct a phase diagram to identify and locate the occurrence of these exceptional points in the parameter space. Non-Hermiticity has yet more interesting consequences on a finite-sized lattice. Unlike for balanced gain and loss, in the case of non-reciprocal hopping, the nearest-neighbour dice lattice system under periodic boundary conditions accommodates a finite, non-zero spectral area in the complex plane. This manifests as the non-Hermitian skin effect when open boundary conditions are invoked. In the more general case of the dice-Haldane lattice model, the non-Hermitian skin effect can be caused by both gain and loss or non-reciprocity. Fascinatingly, the direction of localization of the eigenstates depends on the nature and strength of the non-Hermiticity. We establish the occurrence of the skin effect using the local density of states, inverse participation ratio and the edge probability, and demonstrate its robustness to disorder. Our results place the dice-Haldane model as an exciting platform to explore non-Hermitian physics.