Non-star Hotels Research Articles

Analysis of the length of stay of tourists in Mataram City

West Nusa Tenggara (NTB) Province is one of the provinces in Indonesia which in its development istargeted to become a national tourism gate with other provinces in the Nusa Tenggara region. NTB Provincewith the tagline "Pesona Lombok Sumbawa" has a lot of potential for natural beauty and local culture for localand foreign tourists. Despite the state of NTB tourism which is struggling from the impact of the Lombokearthquake in 2018, the tourism sector by the Tourism Office continues to make efforts to design theimprovement and recovery of the creative industry and tourism in NTB.. The world's growing tourism sectorhas a real impact on economic growth and increased foreign exchange earnings, and Indonesia is no exception.Tourist length of stay is the number of nights or days spent by a foreign tourist outside of his or her country ofresidence). This research aims to find a model to see and measure the level of willingness of tourists to stay ina destination will be interesting and help provide an overview for stakeholders in the tourism industry. So, withthat in mind, this research method uses a quantitative approach, the population and sample in this study were52 respondents with research locations in the city of Mataram. the results of this study indicate that 1) Thelength of stay of Mataram City tourists during 2022 is 0.91 days. This has increased when compared to thelength of stay of tourists in 2021 which is around 0.87 days; 2) The average length of stay of foreign tourists instar hotels is 1.02 days. Meanwhile, the length of stay of domestic tourists in star hotels is 0.84 days; 3) Theaverage length of stay of foreign tourists in non-star hotels is 0.82 days. While the length of stay of domestictourists in non-star hotels is 0.95 days;Keywords: Length of Stay, Tourists, Mataram City

Kelayakan Operasional Hotel Nonbintang di Sulawesi Selatan

This research aims to know the condition of non-star hotels in relation to product, service and management aspects. In addition, this research was also carried out with the intention of evaluating the feasibility of operating non-star hotels in South Sulawesi. This type of research is applied research with a qualitative approach. Information is obtained through observation using check lists, interviews, and documentation in the form of assessment guidelines. Determination of informants was taken in 10 regions with a total of 56 hotels, each hotel has one informant, plus 10 informants from the Regional Tourism Office, so the number of informants became 66 people. The analysis technique used is descriptive analysis. The results showed that, of the 56 non-starred hotels studied there were 23 that were less feasible, 19 were feasible and 14 were very feasible.

Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021)

This research aims to analyze the influence of the number of tourist visits, the number of tourist attractions, and the number of non-star hotels on the Regional Original Income of the Tourism Sub Sector in the Districts/Cities of the Special Region of Yogyakarta Province in 2013-2021. This research is based on secondary data, namely the number of tourist visits, number of tourist attractions, and local revenue from the tourism sub-sector which is available in the Tourism Statistics of the Yogyakarta Special Region Tourism Office in 2013-2021 as well as the number of non-star hotels available in the Central Statistics Agency in 2013-2021. The analytical tool used is Panel Data Regression with the Random Effect Model (REM) approach. Based on the results of the analysis, it is known that the variables number of tourist visits and number of non-star hotels have a significant and positive influence on local revenue in the tourism sub-sector. Meanwhile, the number of tourist attractions has no effect on the local revenue of the tourism sub-sector.

The impacts of intellectual capital and entrepreneurship orientation on business performance

The Covid-19 pandemic has systematically impacted all lines, including the hospitality industry, which experienced the lowest occupancy rate. For this reason, innovation is needed for the hotel industry to develop intellectual capital management and be entrepreneurially oriented so that its business can continue to breathe amid the current global pandemic. This study aims to examine the effect of intellectual capital and entrepreneurial orientation on business performance in hospitality tourism in West Sumatra. The population of this study is all-star and non-star hotels registered with the Central Bureau of Statistics of West Sumatra Province. Our results demonstrate that human and structural capital do not significantly affect business performance. Meanwhile, relational capital and entrepreneurial orientation have a significant effect on the performance of the hotel business. The results of this study contribute to knowledge about the relationship of intellectual capital in the hotel business to improve business performance, especially in the current situation of the Covid-19 pandemic.

Purchasing Decisions in Terms of Perceived Quality, Perceived Price and Digital Marketing Through Brand Image in Non-Star Hotels

Purpose: This study aims to identify factors that can foster repurchase intention. The factors studied are in accordance with the findings of the gap between consumer expectations and the experience received after using the service. The factors studied were perceived quality, perceived price, digital marketing and brand image. Theoretical framework: The perception of quality that is formed from consumer experience is able to foster interest in returning (Ranjbarian & Pool, 2015). In addition, perceived quality can improve the hotel's image (Sari et al., 2022). Price perceptions can influence a person to visit again (Cakici et al., 2019). Digital marketing has an effect on repurchase intention (Ginting et al., 2022). Likewise, brand image can have a positive influence on growing repurchase intentions (Huang et al., 2019). Design/Methodology/Approach: The research method used is a quantitative method with a population of consumers who have stayed at the hotel. The number of samples is 151 respondents. Data collected by distributing questionnaires is then analyzed using SMARTPLS 3.0 software, hypothesis testing with the PLS approach. Findings: The results of the analysis show that there is an influence of perceived quality, perceived price, digital marketing has an effect on brand image and has an impact on repurchase intention. However, price perception has no effect on repurchase intention. Research, practical & social implications: To foster repurchase interest, consumers need to obtain good quality perceptions, price perceptions and digital marketing so as to enhance brand image. Originality/Value: The model developed by making brand image a factor that can strengthen or weaken in influencing repurchase intention is determined from perceived quality, perceived price and digital marketing.

Integrated Approach of QFD Matrix, Servqual and Kano Models For Human Resources Analysis in Non Star Hotel Service Quality

The hotel industry, especially non-star hotels, is experiencing the development of very tight competition where consumers prioritize service quality in addition to very low prices, which demands the readiness of their human resources. Identify and analyze matters that need to be considered by lodging managers regarding consumer perceptions of the quality of lodging services for service improvement and increasing the readiness of its human resources. This research uses an integrated approach from the QFD Matrix, Servqual and the Kano Model to find out what things (WHATs) are the main problems of consumer complaints and how (HOWs) overcome these consumer complain its focusing on the human resource aspect. There were 16 service attributes from the results of interviews with consumers and brainstorming with inn managers which were then analyzed using the Servqual and Kano Model, it turned out that 10 service attributes did not meet the level of customer expectations and became the WHATs submatrix in QFD. The largest Level of Interest and Percentage of Interest in the HOW sub-matrix (above 10%) is on human resource issues so that service quality improvements are focused on these matters. The research is limited to the case of one of the cheap lodgings as well as limitations on interviews with respondents and hotel managers who are determined randomly. Analysis of service quality was carried out on all service attributes from the results of interviews, but the discussion was only discussed on service attributes that had the highest interest percentage above 10% in the aspect of human resources. Research on human resource aspects of service quality in the hospitality industry by integrating the QFD Matrix, Servqual and Kano Models.

Peran Kepuasan Kerja Memediasi Work Life Balance dengan Komitmen Organisasional Generasi Milenial Pada Hotel Non-Bintang

This study aims to analyse the effect of work life balance on job satisfaction and organizational commitment. This research was conducted at a non-star hotel in Sanur Bali by taking 72 samples of millennial employees. Data was collected by using a questionnaire using a questionnaire. The collected data were analysed using Warp PLS inferential analysis. The results of the study state that work life balance has a significant effect on job satisfaction and organizational commitment. Job satisfaction have a significant effect on organizational commitment. This study also found that job satisfaction partially mediates the effect of work-life balance on organizational commitment.

The Mediating Role of Individual Differences in The Influence of Management Acquisitions and Ownership Acquisitions on Employee Job Stress at Non-Star Hotels in Ubud District

Mergers and Acquisitions (M&A) is a popular investment strategy used by many companies to develop or maintain the company's performance and existence. M&A is also a trend in the development of the accommodation service business that occurs in non-star hotels in Bali, including the sub-district of Ubud, Gianyar. M&A is an important event for employees that can affect employees job stress levels. The purpose of this study is to look at the phenomena that occurs in employee job stress conditions through individual differences owned at non-star hotels in Ubud sub-district that have been acquired through management or ownership. This study uses a quantitative approach by collecting data through the distribution of questionnaires to 153 employees in 30 non-star hotels in Ubud sub-district. Analysis of the data used is PLS. The results showed that individual differences are the full mediator between the relationship between management acquisition and ownership acquisition on employee job stress.Based on the results of the study, individual differences are variables that have an important role in the influence of management acquisition and ownership acquisition on employee job stress in 30 non-star hotels in Ubud sub-district. M&A event which is an important event for employees and causes changes in the organization. These changes will be faced in different ways because individuals have their own uniqueness.

HOTEL EMPLOYEE PERFORMANCE IN NEW NORMAL PERIOD

This research aims to examine the effect of Transformational Leadership and Organizational Commitment on Employee Performance as well as the mediating effect of Organizational Commitment between Transformational Leadership on affecting Employee Performance in non-star hotels in Medan (North Sumatra) during the “New Normal” period. This is a survey research, using all employees who work in two non-star hotels in the city of Medan (North Sumatra) as research sample, totaling 60 Employees. The results are described descriptively in which were processed using SPSS version 23.0. The mediation variable test was carried out using the Sobel Test with significance level of p <.05. The results showed that there is a positive and significant direct effect of Transformational Leadership and Organizational Commitment on Employee Performance partially. Similarly, simultaneously there is an indirect effect of Transformational Leadership on Employee Performance mediated by Organizational Commitment or in other words Organizational Commitment is able to mediate the effect of Transformational Leadership on Employee Performance. The results of this study prove that the conceptions of Transformational Leadership and Organizational Commitment are still relevant today and also contribute to improve employee performance in the hotel industry in Indonesia, especially non-star hotels in Medan (North Sumatra) in New Normal period. Thus we purpose further research to be conducted to examine worker commitments trough factor analysis approach. Meanwhile, working climate or culture in said characteristic can be describe trough ethnography

Information system application for hotel department integration: A case study of Melia Purosani Hotel Yogyakarta

Tourism industry is a large field including hotel business. Hotel business is classified by its stars from non-star hotel to five-star hotel that has their own regulation to grow their own business. Hotel is divided by a lot of departments such as front office, food and beverage, housekeeping, accounting, sales and marketing, human resources, kitchen, and engineering. To integrate each department, the business needs information system to build connection one and another department. According to case study in Melia Purosani Hotel Yogyakarta, the business is using application and form business intelligence. Melia Purosani Hotel Yogyakarta is one of five-star international chain hotel in Yogyakarta that use system named Oracle Hospitality: Opera which is integrating one and another department. Opera creates convenience and ease the teamwork of each department, therefore the hotel could make guest satisfaction. Business performance management, data governance, business intelligence program, data architecture, data warehouse and lacking, also data integration is provided by Opera, therefore Melia Purosani Hotel Yogyakarta is belong to business intelligence. Business intelligence is required for big and professional business. Hence, a lot of data is protected and integrated one another.

Organizational Citizenship Behavior Determinants

The hotel is developing very rapidly, but the occupancy rate fluctuates and decreases. This study investigates job satisfaction, organizational commitment, and OCB on employee performance with moderated spiritual leadership. The research was conducted at 185 non-star hotels in 4 sub-districts of Denpasar city. The sampling method was multistage sampling so that a sample of 127 hotels in Denpasar was determined. The data analysis tool was performed using the SEM-PLS program. The results showed that job satisfaction, OCB, and commitment significantly affect employee performance. Meanwhile, satisfaction and commitment did not significantly affect OCB during spiritual leadership as a moderator on job satisfaction and OCB commitment. This research is expected to be able to make a practical contribution to hospitality practitioners in improving OCB in the hospitality sector.

Kajian Pengaruh Bauran Pemasaran terhadap Penjualan di Prima In Hotel Malioboro

The marketing mix has a vital role for tourism businesses such as hotels. The number of hotels in DIY reaches 96-star hotels and 589 non-star hotels. This study aims to determine the effect of the service promotion mix on sales at the Prima In Hotel Malioboro. This research is quantitative descriptive by taking data using a questionnaire/questionnaire to 100 respondents. Data analysis used linear regression with the help of the SPSS program. The results showed that the marketing mix carried out by the Prima In Hotel Malioboro has a positive and significant effect on sales (significance value 0.000 or p <0.05) with an effect of 73.7%. The structured linear regression equation is Y = 1.558 + 0.429 X which indicates that the marketing mix increases the sales. The marketing mix that affects sales includes advertising, sales promotion, publication, and personal selling. In contrast, sales that are influenced by the marketing mix include product aspects, service aspects, and management aspects.

Organizational support as a predictor of organizational commitment and their effects on organizational citizenship behavior in non-star hotels

This study analyzes the effect of organizational support on organizational commitment and PKO. This research was conducted at two non-star hotels in Sanur which have confirmed their willingness to fill out a questionnaire to be distributed. The questionnaire contains a number of statement items in accordance with the research variables by providing answer choices agree to disagree (using a 5-level Likert scale). The population of this study were all employees of the two non-star hotels as many as 235 employees. Because the pandemic situation is still ongoing, the sample is determined using simple random sampling of 5 multiplied by the number of indicators so that 75 employees are obtained according to the proportion of existing employees. Furthermore, the data were analyzed using Structural Equation Modeling (SEM) analysis techniques and inferential analysis using SmartPLS. While the mediation test uses Variance Accounted For (VAF) to analyze the type of mediation WarpPLS analysis results on the effect of intervariable.

The Need of Backpacking Tourists in Non-Star Hotels: Insights from Gorontalo City, Indonesia

Gorontalo is a transit city for foreign tourists that will continue their trip to Togean islands, or for tourists coming from Togean islands that will continue the trip to Manado, Makassar, or Jakarta. Foreign tourists who opt to transit in Gorontalo prefer non-star hotels as their accommodation option. This study aimed to analyze the guest’ needs from five kinds of dimension, i.e., tangible dimension, empathy dimension, reliability dimension, responsiveness dimension, and assurance Dimension. The present study integrated a qualitative and a simple quantitative method as the research design. The data were directly collected by field observation; questionnaires distributed to the tourists were employed to collect the main data, while the supporting data were extracted by interview and documentation. As based on the findings, the backpackers’ needs for basic tangible goods involve food three times a day, a heat pump water heater, and laundry service. In accommodating the needs, the hotels can cooperate with third parties, particularly regarding food three times a day and laundry service. Moreover, the intangible service-oriented needs comprise empathy, reliability, responsiveness, and assurance. As based on the questionnaire, the respondents showed good responses and suggested improvements in several aspects, particularly on the intangible needs.

The Need of Backpacking Tourists in Non-Star Hotels: Insights from Gorontalo City, Indonesia

Gorontalo is a transit city for foreign tourists that will continue their trip to Togean islands, or for tourists coming from Togean islands that will continue the trip to Manado, Makassar, or Jakarta. Foreign tourists who opt to transit in Gorontalo prefer non-star hotels as their accommodation option. This study aimed to analyze the guest’ needs from five kinds of dimension, i.e., tangible dimension, empathy dimension, reliability dimension, responsiveness dimension, and assurance Dimension. The present study integrated a qualitative and a simple quantitative method as the research design. The data were directly collected by field observation; questionnaires distributed to the tourists were employed to collect the main data, while the supporting data were extracted by interview and documentation. As based on the findings, the backpackers’ needs for basic tangible goods involve food three times a day, a heat pump water heater, and laundry service. In accommodating the needs, the hotels can cooperate with third parties, particularly regarding food three times a day and laundry service. Moreover, the intangible service-oriented needs comprise empathy, reliability, responsiveness, and assurance. As based on the questionnaire, the respondents showed good responses and suggested improvements in several aspects, particularly on the intangible needs.

Internal Marketing as a Basic in Building Job Satisfaction and Service Quality in Non-Star Hotel in Denpasar

This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotels as one of the providers of hospitality services to also improve to face this competition by changing the system they have in order to still have an advantage over their competitors. In this study using respondents as many as 91 people with quantitative analysis and testing the research path test was carried out using the Partial Least Square (Smart PLS) 2.0 analysis tool. Based on the results of the research analysis, it was found that internal marketing had a significant positive effect on job satisfaction, job satisfaction had an insignificant positive effect on service quality, and internal marketing had a significant positive effect on service quality. The implementation of this research is to maintain and improve internal marketing by rewarding work performance, to increase job satisfaction by listening more to the suggestions given by employees, and to maintain and improve service quality by always giving personal/special attention to guests who stay and understand the special needs of staying guests. In addition, the results of this study also create a gap for further research, where the relationship between internal marketing and service quality has no significant positive effect.

The Role of Competitive Advantage and Customer Relationship Management in Increasing Interest in Staying Back at Non-Star Hotels in Covid 19 Era

Indonesian nonstar hotel offers guest satisfaction, especially in terms of rooms and food. The hotel level competition is also getting higher. Guests will be more likely to choose the cheaper promotional price offered by the new hotel. However, hotels can improve the quality of their services, so prices will no longer affect guests. Hotel competitors will not always be able to provide cheap prices, because they also have to be able to cover increasingly expensive operational costs. As well as establishing business relationships with travel agents. It is recommended that employees always build a good information system and be able to solve any problems based on existing information systems. The speed of processing data in providing information and the level of ability to store data must be increased. In establishing familiarity with tourists (customer intimacy), Indonesian nonstar hotels are asked to improve the quality of service to match the expectations of tourists. In this study, we examine how CRM and competitive advantage will later increase tourist confidence in the post-Indonesian tourism destinations and industry Covid-19. Non-star hotels in the city of Bandung need reliable communication actors, both from industry the tourism sector as well as the local government that can convince and guarantee that the tourism can be relied on to improve people's welfare and increase national economy.

Pengaruh Gaya Kepemimpinan terhadap Motivasi Kerja Karyawan Departemen Housekeeping di Hotel A Ubud

The competition in this industry has become extremely tight as the number of star and non-star hotels in Bali increased in 2019, reaching 4,323 hotels. The goal of this study was to examine the impact of the leadership style on the work motivation of employees in the Hotel A Ubud's Housekeeping Department. The participants in this study were all employees of the Hotel A Ubud's Housekeeping Department. In this study, a saturated sample or census technique was used for sampling. In this study, simple regression analysis was used for data analysis. The analysis results show that leadership style has a positive and significant effect on employee work motivation. As a result, the better the application of a leadership style in a company, the higher the work motivation. The findings of this study have implications for the development of hotel policies aimed at increasing employee work motivation by paying attention to the leader's style and character while leading his subordinates. However, it is expected that future research will examine the effect of these two variables on a broader scope using a longitudinal approach, so that the research results can be generalized.

Critical Success Factors (CSFs) on Virtual Hotel Operators in Bandung City

The advancement of Information and Communication Technology (ICT) has encouraged the beginning of a new form of hospitality business known as a Virtual Hotel Operator (VHO). This hotel concept in recent years succeeded in attracting hotel management and cooperation from various accommodation entrepreneurs. VHO concept is considered a disruption that threatens the existing hotels. Some of the big VHO brands in Bandung include RedDoorz and Oyo. The presence of VHO might be one of the reasons for the decrease in the occupancy rate of star hotels. The other hand, the occupancy of non-star hotels continues to increase. It becomes urgent to understand the Critical Success Factors (CSFs) of the VHO. This study aims to identify the determinants of the success of VHO hotels in Bandung. This research is an exploratory study using primary data through surveys, and secondary data that focuses on hotel guests who have stayed through VHO in Bandung City CSFs are measured using questionnaire using the Likert scale of 5 and processed using SPSS 25. The findings of this study indicate that the choose VHOs is inspired by the variety of promotions offered, ease of access, and extensive hotel networks. Furthermore, the factors that support the success of VHO are components of service quality, core products and control strategies. The ease of booking a room and broadness of the network are keys in increasing VHO sales.

Penerapan Konsep Green Hotel di Nusa Lembongan Bali

Nusa Lembongan is currently one of the favorite tourist attractions among foreign and domestic tourists because of its pristine natural beauty. As one of the areas in Klungkung Regency, Bali Nusa Penida also provides accommodation in both star and non-star hotels, villas, bungalows, and homestays. This study aims to determine the implementation of the green hotel concept in Nusa Lembongan Bali. Data was collected by distributing questionnaires to 47 accommodations in Nusa Lembongan by means of purposive sampling. The results of the study show the following: hotel perceptions and assessments of environmental policies and actions (4.23), use of environmentally friendly products (4.39), collaboration with local communities and organizations (4.27), resource development (3.91) , solid waste treatment system (3.99), energy efficiency (3.96), efficiency and water quality (3.97).