As automatic speech recognition (ASR) has improved, it has become a viable tool for content transcription. Prior to the use of ASR for this task, content transcription was achieved through human effort alone. Despite improvements, ASR performance is as yet imperfect, especially in more challenging conditions (eg multiple speakers, noise, nonstandard accents). Given this, a promising way forward is a human-in-the-loop (HIL) approach. This contribution describes our work with HIL ASR on the transcription task. Traditionally, ASR performance has been measured using word error rate (WER). This measure may not be sufficient to describe the full set of errors that a speech-to-text (STT) pipeline designed for transcription can make, such as those involving capitalisation, punctuation, and inverse text normalisation (ITN). It is therefore the case that improved WER does not always lead to increased productivity, and the inclusion of ASR in HIL may adversely affect productivity if it contains too many errors. Rev.com provides a convenient laboratory to explore these questions. Originally, the company provided transcriptions of audio and video content executed solely by humans (known as Revvers). More recently, ASR was introduced in an HIL workflow where Revvers postedited an ASR first draft. We provide an analysis of the interaction between metrics of ASR accuracy and the productivity of our 72,000+ Revvers transcribing more than 15,000 hours of media every week. To do this, we utilise two measures of transcriptionist productivity: transcriber real time factor (RTF) and words per minute (WPM). Through our work, we hope to focus attention on the human productivity and quality of experience (QoE) aspects of improvements in ASR and related technologies. Given the broad scope of content transcription applications and the still elusive objective of perfect machine performance, keeping the human in the loop in both practice and mind is critical. This paper provides an overview of human and machine transcription and Rev’s marketplace, followed by an analysis of the relationship between ASR accuracy and transcriptionist productivity, and concludes with suggestions for future work.