non-Muslim Consumers Research Articles

Relationship between Non-Muslim consumer intention to purchase Halal Products with Halal Awareness, Halal Certification, Halal Marketing and Halal Knowledge: Systematic Review

Relationship between Non-Muslim consumer intention to purchase Halal Products with Halal Awareness, Halal Certification, Halal Marketing and Halal Knowledge: Systematic Review

How Does the Religiosity and Halal Certification Influence Consumer Purchase Decision on Halal Food in Java, Indonesia

Rapid economic growth in several Muslim-majority countries that uphold Islamic values can encourage the growth of Islamic businesses and lifestyles, including Indonesia, which has the largest Muslim population in the world. Rapid economic growth spread to the non-Muslim consumer segment. Java Island is one of the islands in Indonesia with the largest adherents of Islam. This research aims to find out how religiosity and halal certification can influence halal awareness and purchase intention which can increase consumer purchase decision for halal food products. It's using 100 respondents spread across Java Island. The analytical method used is Partial Least Squares – Structural Equation Modeling (PLS-SEM). The research results show that religiosity and halal certification have a positive and significant effect on halal awareness and purchase intention. Then halal awareness and consumer purchasing intentions have a positive and significant influence on halal food purchasing decisions on the island of Java, Indonesia.

Analysis of Non-Muslim Consumer Sentiment Towards Halal Logo Products: A Case in Indonesia

This study aims to find out how non-Muslim consumers in Manado city view products with the halal logo. The method used is a qualitative approach combined with descriptive statistics, namely data collection through a Google form questionnaire which is distributed to non-Muslim communities living in Manado city, then processed with the SentiStrenght software. The results of this study indicate that non-Muslim consumers in Manado have positive sentiments towards the labeling and quality of halal products, as well as neutral sentiments towards the correlation between halal products and religious issues. This is because products that have a halal logo signify the authenticity of the product and meet halal requirements and have good quality. So if halal food can be aligned with the perceptions of non-Muslim consumers, then there will be opportunities to further expand the halal food market for non-Muslim consumers. Thus, this can provide an opportunity for non-Muslim consumers that halal food has universal values, that is, it can be consumed by anyone who needs it.

Communicating about halal products to non-Muslim consumers – the role of fit and scepticism

ABSTRACT Globalization and migration have increased the Muslim population in many European countries and thereby the desire for products that meet religious needs. Several retailers have responded by offering halal products. Thereby, they also foster the inclusion of their Muslim customers as an act of corporate social responsibility (CSR). Yet, consumers are often sceptical regarding the motives of companies for CSR activities. This study addresses the question how the perceived fit between a company and its offering of halal products affects consumers’ cognitive and behavioural responses and how scepticism that the company offers halal products only for self-serving reasons impacts this effect. A total of 212 consumers in Austria completed an online survey. The results suggest that company-halal fit is a key factor in determining how consumers respond to a retail company’s initiative to offer halal food products. We found that a better perception of the company-halal fit results in a more favourable CSR image. This relationship is partially mediated by consumer scepticism about the company’s motives. Higher fit decreases scepticism about the company’s motives, while higher scepticism reduces the effect of company-halal fit on the CSR image. Moreover, results reveal a positive link between CSR image and word-of-mouth behaviour.

Effect of Brand Elements on Organizational Success: A Moderating Approach to the Brand Experience of Muslim and Non-Muslim Customers of Islamic financial Products in Pakistan

The primary purpose of this research is to analyze the impact of brand elements on the achievement of an organization. In addition, the study also examined the moderating effect of brand experience on Muslim and non-Muslim customers' perception of Islamic products in Pakistan. This research examines the significance of brand elements in the success of organizations and compares the reactions of Muslim and Non-Muslim customers of Islamic Products in Pakistan. The researchers used Keller's renowned CBBE model to examine the impact of brand elements on organizational success. This research used the convenience sampling technique to gather data from customers of Islamic products. Following the completion of the missing value analysis, only 124 out of 150 respondents provided their replies. The study analysis indicates that the brand resonance of both Muslim and non-Muslim customers of Islamic products has a positive effect on the success of the organization. Additionally, the relationship between these consumers and the organization is also crucial for achieving success or improved performance. The study shows that both Muslim and non-Muslim consumers in Pakistan have positive responses towards Islamic products offered by Islamic banks. This information can be used by managers to implement this strategy for the success of their organizations.

A S tudy o n Non-Muslim Consumer s' P urchase Intention of H alal Food in Korea

Purpose: The demand for halal foods among non-Muslim customers is increasing in non-Muslim countries. This study investigates South Korean non-Muslim customers' halal food purchase intentions using an extended model of goal-directed behavior (EMGB). Design/methodology/approach: The study model combines halal awareness with the existing model of goal-directed behavior (MGB) variables and examines the moderating effect of word of mouth (WOM). Findings: The results indicated that attitudes, positive anticipated emotions, perceived behavioral control, and halal awareness influenced non-Muslim consumers' desire to purchase halal foods. Desire and halal awareness also predicted purchase intentions. Moreover, word of mouth (WOM) had a significant moderating effect on the desire to purchase intentions of halal foods. Research limitations/implications: The results of this study can be utilized in managing the halal food business by providing information on non-Muslim consumer characteristics. Originality/value: This study aims to provide implications for the globalization of halal food by identifying specific variables that affect the halal food consumption behavior of non-Muslim consumers.

The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers

The Effect of Halal Certification and Veterinary Control Number (NKV) on The Purchase Intention of Beef Products in Depok City For Non-Muslim Consumers

MENGUNGKAP FAKTOR DETERMINAN PENGAMBILAN KEPUTUSAN KONSUMEN DALAM PEMBELIAN MAKANAN HALAL DI MAKASSAR

The demand for halal food is increasing among Muslim consumers worldwide, including in Makassar. Halal awareness and certification influence purchasing decisions, as the halal label provides safety assurance for Muslim and non-Muslim consumers. Price perception also affects buying decisions, as affordable prices are desired. Income also plays a role in consumer buying patterns and preferences. This research aims to analyze the impact of halal awareness, halal certification, price perception, and income on purchasing halal food in Makassar. The study employs a quantitative approach, gathering data through questionnaires distributed to 153 respondents who are halal food consumers in Makassar and aged above 18 years. The collected data will be analyzed using Ordinal Logistic Regression analysis. The research findings reveal that halal awareness, halal certification, and price perception positively and significantly impact the purchasing decisions of Makassar consumers when buying halal food. On the other hand, income does not significantly influence the decision to purchase halal food.

Push – pull – mooring determinants of non-Muslims’ withdrawal from Islamic banking: evidence from Malaysia

PurposeThis study aims to attempt to investigate the factors that influence non-Muslims’ withdrawal behavioural intention from Islamic banking in Malaysia.Design/methodology/approachThe push–pull–mooring approach is used to examine the determinants of withdrawal intention by non-Muslims from Islamic banking in Malaysia. Variables used in this study include religiosity (RELG) under push, deposit guarantee (DG), rate of return (RR), Islamic banks’ specific factors (IBSF) under pull and mooring factors as social influence (SI) and voluntary switching (VS) as the determinants of withdrawal intention from Islamic banking. In this study, the SPSS Statistics Version 22 and smart partial least squares were used to measure the withdrawal level.FindingsThree variables, namely, SI, RR and IBSF are found to significantly influence the withdrawal behaviour intention. Meanwhile, three other variables, namely, RELG, DG and VS are not significant.Practical implicationsThis study provides valuable insights pertaining to non-Muslim consumer withdrawal behaviour from Islamic banks. Bank managers, marketers and regulators could use these findings in developing effective strategies to increase and retain customer withdrawal.Originality/valueThis study expands the understanding of key determinants of the non-Muslim withdrawal behaviour from Islamic banks in Malaysia. To the best of the authors’ knowledge, this research is among the pioneer empirical study to assess the issue.

Exploring the Intention Purchase of Halal Food Products: Evidence from Indonesian Non-Muslim Consumers

Research Aims: It is necessary to know what factors attract non-Muslims to consume halal food products so that the right marketing strategy is obtained to expand that market. Research Method: The approach used is descriptive quantitative, multiple regression analysis. The characteristics of the study sample are Indonesian non-Muslims. Data was obtained through questionnaires, with a sample of 180 respondents. Research Findings: The results of the study show the variables that influence the intention to purchase halal products are product ingredients, product safety, and subjective norms. Product awareness does not affect the intention to purchase non-Muslim halal products. Originality: There is no research that discusses the factors that influence purchase intention, with a sample of Indonesian non-Muslims, and with the same variables as this study. Implication: Halal food products are available and can be consumed by Muslim and non-Muslim communities, so halal products have great potential to continue to grow.

Non-Muslim Customer Acceptance Behavior Toward Halal Products in Yogyakarta

This research aims to generate practical empirical insights into the acceptance behavior of non-Muslim consumers towards halal products in Yogyakarta. The foundational framework employed for this study is Ajzen’s Theory of Planned Behavior (TPB), with the incorporation of determinants such as knowledge and religiosity, along with the integration of habit-related variables. The study was conducted in Yogyakarta Province, considered a microcosm of Indonesia, representing the diversity of subjects relevant to this research. Data was collected from five regencies/cities in Yogyakarta by administering questionnaires and analyzed using the Structural Equation Model (SEM) with the wrapPLS 7.0 application. The findings reveal that all variables positively influence acceptance attitudes and behaviors. Nonetheless, certain variables do not significantly contribute to the outcomes. Acceptance attitudes and behaviors are primarily shaped by the subjective norm variables and planned behavior control, and this aligns with theoretical expectations. The research outcomes establish interpersonal behavior as a suitable model for further development into a behavioral framework for the acceptance behavior of nonMuslim consumers towards halal products. Theoretically, this research initiates a discourse in the domain of consumer behavior theory, specifically in the realm of interpersonal behavior. In practical terms, the findings can aid businesses in tailoring their communication strategies with customers.

The Influence of Halal Awareness, Religiusity, Brand Image , and Price on Decisions to Purchase Halal Cosmetic Products With Preference as an Intervening Variable

Understanding the concept of halal tayyiban is a predictor of consumer attitudes towards halal cosmetics so that this attitude can influence the intention to purchase halal cosmetics. In addition, it is important for producers to include halal certification/logos because both Muslim and non-Muslim consumers perceive halal-certified products as tastier, more hygienic and safer. So this shows that the more confident consumers are about the halalness of the product, the greater the consumer's liking (preference) for the product. The research stages in this journal began by distributing questionnaires directly to halal cosmetics consumers at Roxy Square Jember. The number of indicators in this research was 24 so that a sample of 120 respondents was obtained. The sampling method used in this research is non-probability sampling. Sampling used an incidental sampling approach. Data obtained from the results of distributing questionnaires will be processed and presented in quantitative form. The steps taken to convert questionnaire data into quantitative data are by giving a value to each item answered by the respondent.

How different believers’ perceptions of choosing halal hotels an empirical analysis of non-muslim customers in Jakarta

Purpose: The primary objective of this study was to understand the factors that influence non-Muslim clients' perceptions of halal hotels in DKI Jakarta, Indonesia. Research Methodology: Data were collected using questionnaires from 95 hotel guests in the DKI Jakarta region. Descriptive analysis and logistic regression were employed as analytical methods. Results: The results of the logistic regression revealed that education level and cost of hotel stay are significant determinants of non-Muslim consumers' selection of halal hotels. Limitations: This study was limited by its sample size of 95 visitors and geographical restrictions on the DKI Jakarta area. These variables may have affected the generalizability of our results. Contributions: This research enriches the halal tourism domain by elucidating non-Muslim guests' views on halal hotels and offering invaluable guidance for hoteliers, tourism entities, and policymakers to expand their target clientele in halal travel. Novelty: The novelty of this study lies in its focus on non-Muslim consumer perceptions, providing empirical evidence on how education and price influence hotel selection in the context of halal tourism.

How different believers’ perceptions of choosing halal hotels an empirical analysis of non-muslim customers in Jakarta

Purpose: The primary objective of this study was to understand the factors that influence non-Muslim clients' perceptions of halal hotels in DKI Jakarta, Indonesia. Research Methodology: Data were collected using questionnaires from 95 hotel guests in the DKI Jakarta region. Descriptive analysis and logistic regression were employed as analytical methods. Results: The results of the logistic regression revealed that education level and cost of hotel stay are significant determinants of non-Muslim consumers' selection of halal hotels. Limitations: This study was limited by its sample size of 95 visitors and geographical restrictions on the DKI Jakarta area. These variables may have affected the generalizability of our results. Contributions: This research enriches the halal tourism domain by elucidating non-Muslim guests' views on halal hotels and offering invaluable guidance for hoteliers, tourism entities, and policymakers to expand their target clientele in halal travel. Novelty: The novelty of this study lies in its focus on non-Muslim consumer perceptions, providing empirical evidence on how education and price influence hotel selection in the context of halal tourism.

Strategies For Presenting And Marketing Islamic Branded Products To Non-Muslim Consumers

Buying behavior of consumers and decision-making process and criteria of Muslim and non-Muslim consumers are fundamental in spreading the brand of Islamic ethical marketing. Many factors including environment, globalization, purchasing power, consumer population, religious and ethical considerations are essential in increasing the worldwide acceptance of Islamic marketing to all races regardless of religious belief. Hence, the paper attempts to identify the appropriate strategies for presenting these Islamic brands and logos to non-Muslim consumers across the global- space. The paper shall provide insight into how Islamic distribution strategies are displayed to every consumer regardless of their faith or cultural practices. The paper likewise builds upon previous scholarly efforts and research outcomes focusing on management approaches and business strategies suitable for increasing the chances of accepting Islamic brands and logos in Muslim and non-Muslim countries. Previous studies helped in understanding the concepts, current business practices, managerial and theoretical perspectives of Islamic branding. The findings indicate that the usage of Islamic brands played a mediating role in strengthening Islamic branded products across non-Muslim countries. Islamic brand was found to create positive impressions about Islam for non-Muslim consumers. It was also discovered that Islamic brands uniquely secured consumers and customers for Islamic products more than non-Islamic products. The study recommends that Islamic marketing designers should build a monitoring logistic to track the level of Islamic product acceptance across the Muslim and non-Muslim world.

FACTORS DRIVING DECISION MAKING FOR PURCHASING HALAL PRODUCTS IN INDONESIA: LITERATURE REVIEW

There has been an increase in consumer demand for halal products in recent year that does not only come from Muslim consumers but also from non-Muslim consumers. They view halal products as safe and healthy. This triggers consumer awareness of halal products and is followed by the wishes of producers to fulfill their rights to halal products. This research examines factors that drive purchasing decisions for halal products in Indonesia through a literature review. The findings of this research show there are several factors that determine someone’s decision to purchase halal products, i.e., religiosity, halal label, halal lifestyle, product knowledge, and Islamic branding/advertising. Keywords: Halal, Halal products, Indonesia, Purchase decision.

A Systematic Review of Modest Fashion Perspectives in the Malaysian Fashion Industry

Modest fashion has become popular over the last decade and is promoted as the latest dressing style. Modest fashion is usually mistaken for Islamic wear, specifically in the Malaysian fashion industry. Malaysians' acceptance of the Islamic lifestyle started long ago, with the continuous adaptation of multiculturalism. This paper aims to determine modest fashion in the context of the Malaysian fashion industry. A systematic review of the published articles and literature was conducted to outline the concept of modest fashion and the relevant issues in modest fashion perspectives. The study identified five innovative components in its conceptual framework: beliefs, fashion expertise, management of business relationships (BRM), fashion culture, and social media influencers originating from modest fashion. The conceptual framework also included related keywords from past research. The findings in this study indicated a positive relationship between modest fashion and faith practices in Islam. The results implied a need for future research to study the acceptance of modest fashion as a dressing style among non-Muslim consumers in Western countries. This paper concludes that modest fashion has evolved into one of the mainstream fashion lines in the fashion world and is no longer seen as a conservative style of fashion.

BIBLIOMETRIC ANALYSIS OF FOOD AND POST-HARVEST RESEARCH IN ENHANCING THE INTEGRITY OF HALAL FOOD INDUSTRY

Halalness of products has been a global concern in recent years due to increasing awareness, especially in Muslim-populated countries. However, Indonesia, the country with the largest Muslim population in the world, is only ranked 5th in halal industry development. Therefore, producers and consumers are expected to have a deeper understanding of halal practices that can encourage the development of industries with halal-certified products. This paper aimed to systematically and quantitatively plot the output of scientific research on implementing food and postharvest technology to improve the integrity of the halal food industry. The research method was bibliometric analysis using VOSviewer as a mapping tool. This research has four stages: (i) collection of bibliometric data from the Scopus database, (ii) performance analysis using embedded Scopus analysis tool, (iii) data mapping using VOSviewer, and (iv) mapping data analysis. Out of 2,875, only 161 keywords from 455 articles met the analysis threshold. The results showed that the topic of meat received the most attention from 2008 to 2021, found in 84 articles with 878 total link strengths. Furthermore, one of the most cited research topics recently was related to modeling the theory of planned behavior with factors of Halal awareness, certification, food quality, promotion, and brand on the intention to purchase halal products by non-Muslim consumers, with 203 citations from 2013 to 2021. In general, researchers can use this study to examine trends and directions of future research topics comprehensively.

DNA-Based Platform for Halal Authentication and Combat Food Threat

The molecular recognition of a particular DNA target is essential not only for the development of new drugs, forensic research, and medical diagnostics but also for Halal authentication. Halal food products are those that are prepared in accordance with Islamic Shariah law while also being hygienic. Food safety plays an essential role in determining Halal foods, such as wholesome (safety, cleanliness, nutrition, and quality) food, in addition to the required Syariah regulation of halal food for Muslims. Thus, food authentication is an increasing concern and an integral part of ensuring quality foods that comply with religious faith. Furthermore, "zoonotic threats" such as bovine spongiform encephalopathy (bovine species) and H5N1 virus (avian species) have tremendously intensified the need for foods to secure human health. Muslim or non-Muslim consumers will benefit from purchasing Halal foods when their rights are protected by preventing fraudulent admixing and microbial threats. Depending upon the way the sequence in the genome varies, DNA-based biomarkers can recognize the distinction between different types of animal or microbial species. The detection of a particular DNA target has led to the development of a variety of different platforms such as polymerase chain reaction molecular fluorophores-based and nanoparticle-based assay. Therefore, this paper is aimed at describing the DNA-based platform to protect the consumer's right to prevent food fraud and ensure safe Halal food.
 

LINKING CONSUMER BEHAVIOR AND DEMAND FOR HALAL LOGISTICS — EVIDENCE FROM BRUNEI DARUSSALAM

This study aims to investigate elements associated with consumer behavior towards the demand for halal logistics, namely concern about halal (COHA), knowledge of halal (KNHA), awareness of halal logistics (AWHL), and perceptions of halal logistics (PEHL). This research applied a quantitative methodology that gathered primary data from Muslim consumers residing in Brunei Darussalam. Data were collected using an online self-administrated survey questionnaire, and regression and correlation analyses were tested to investigate the proposed hypotheses. The result demonstrates that COHA, KNHA, AWHL, and PEHL constructs significantly influence demand for halal logistics (DEHL). All four elements show a medium to strong positive correlation with the dependent variable, inferring that the independent variables and the DEHL construct are closely related or associated — suggesting that an increase in the independent variables will increase DEHL and vice versa. This research does not fully represent the general consumers in Brunei markets as this research solely focuses on Muslims. Future research on non-Muslim consumers might be an option to give a bigger picture of the need for halal logistics in Brunei Darussalam. This study is beneficial to relevant stakeholders such as halal businesses, logistics service providers (LSP), policymakers, and consumers to reconsider the extent of halal logistics in not only safeguarding halal integrity across the logistics chain but also its significance in shaping continuous and viable demands in the pursuit of competitive advantage. This paper is among the first attempts to investigate Muslim consumer demand for halal logistics in Brunei, considering that past research focused heavily on Malaysian and Indonesian markets. This paper could contribute to future theoretical and empirical studies and suggest practical initiatives towards relevant stakeholders.