Social, economic, and ecological aspects must be considered for ecological restoration projects to be successful. Multifunctionality, achieved when restored ecosystems have multiple uses, is the desired goal for these projects. Understanding people's perceptions of forest restoration is essential to advance the debate on stakeholder acceptance and engagement. Based on a 30‐year case study of forest restoration on a university campus in Brazil, we assessed (1) how project objectives relate to contemporary multifunctionality and social attributes; (2) how the current state of the forest meets social goals; and (3) how stakeholders perceive the importance of the forest and the project itself. We used documents, interviews, and questionnaires, applying content analysis and narrative interpretation with the “social benefits wheel” and the “five‐star social system” to assess how the initial project objectives corresponded to contemporary social development goals and its progress toward social goals. The results revealed that socioecological goals were incorporated from the beginning of the project, ensuring a multifunctional approach. Respondents highlighted ecological, social, and cultural functions, with 84% expressing positive feelings toward the forest. Ecosystem services, especially regulatory and cultural benefits, were recognized as the most valuable. Although academic use was significant, nonmaterial values, such as cultural and emotional connections, were more prominent. The study concludes that a well‐planned restoration project involving the local community generates lasting support for ecological restoration. This information strongly supports Brazil's voluntary reforestation targets proposed in the Paris Agreement.
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