The effect of magnetite and carbon fiber (CF) on the rheological properties of concrete was investigated to reflect and affect its engineering performance development. The rheological parameters of concrete were measured. Next, a prediction model was established to predict the change tendency in the rheological properties of concrete. Then, the correlation between rheological and mechanical properties was investigated to explore the mechanism of rheological behavior on its engineering performance. The results showed that magnetite and CF had a significant effect on the rheological behavior of concrete. When the magnetite and CF contents were 50 % and 0.5 wt%, the yield stress and plastic viscosity of concrete increased by 210.77 % and 35.88 %, respectively, compared to the control group. The physical properties of the materials, their interaction with the cement matrix and their effect on the volume fraction of the concrete system are the main factors affecting the rheological properties of concrete. Meanwhile, the prediction model established by using the nonlinear surface fitting function could effectively predict the influence of materials on the rheological behavior of concrete. The R2 between the predicted and measured values of yield stress could be up to 0.99. However, under the condition of large magnetite and CF content, the aggregation effect of the materials had a certain influence on the plastic viscosity of the concrete, resulting in a certain deviation between the predicted and measured values, but the R2 could still be up to 0.89. It indicated that the prediction model had favorable reliability and accuracy. A strong correlation existed between the rheological parameters and mechanical strength of concrete. The effect of magnetite and CF on rheological properties of concrete promoted the internal microstructure characteristics optimization of concrete to affect its mechanical properties.