Radar target detection with fewer echo pulses in non-Gaussian clutter background is a challenging problem. In this instance, the conventional detectors using coherent accumulation are not very satisfactory. In contrast, the matrix detector based on Riemannian manifolds has shown potential on this issue since the covariance matrix of radar echo data during one coherent processing interval(CPI) has a smooth manifold structure. The Affine Invariant (AI) Riemannian distance between the cell under test (CUT) and the reference cells has been used as a statistic to achieve improved detection performance. This paper uses the Bures–Wasserstein (BW) distance and Generalized Bures–Wasserstein (GBW) distance on Riemannian manifolds as test statistics of matrix detectors, and propose relevant target detection method. Maximizing the GBW distance is formulated as an optimization problem and is solved by the Riemannian trust-region (RTR) method to achieve enhanced discrimination for target detection. Our evaluation of simulated data and measured data show that the matrix detector based on GBW distance leads to a significant performance gain over existing methods.