A general discussion of the ratio of thermal and electrical conductivities in non-Fermi liquid metals is given. In metals with sharp Drude peaks, the relevant physics is correctly organized around the slow relaxation of almost-conserved momenta. While in Fermi liquids both currents and momenta relax slowly, due to the weakness of interactions among low-energy excitations, in strongly interacting non-Fermi liquids typically only momenta relax slowly. It follows that the conductivities of such non-Fermi liquids are obtained within a fundamentally different kinematics to Fermi liquids. Among these strongly interacting non-Fermi liquids we distinguish cases with only one almost-conserved momentum, which we term quasi-hydrodynamic metals, and with many patchwise almost-conserved momenta. For all these cases, we obtain universal expressions for the ratio of conductivities that violate the Wiedemann-Franz law. We further discuss the case in which long-lived ``cold'' quasiparticles, in general with unconventional scattering rates, coexist with strongly interacting hot spots, lines, or bands. For these cases, we characterize circumstances under which non-Fermi liquid transport, in particular a linear in temperature resistivity, is and is not compatible with the Wiedemann-Franz law. We suggest the likely outcome of future transport experiments on CeCoIn${}_{5}$, YbRh${}_{2}$Si${}_{2}$, and Sr${}_{3}$Ru${}_{2}$O${}_{7}$ at their critical magnetic fields.