The urgency of researching the directions of logistics transformation determines the growth of the social responsibility of business. This article examines the goals, tasks, and principles of ecological logistics and the factors of the concept of responsibility during the implementation of logistics operations. Now, significant results of applying new technologies and strategies in the activities of Ukrainian entrepreneurs, state institutions, and commercial and non-commercial organizations are being monitored. Today, logistics technologies reach a new level of organization and management, and innovative solutions, technologies, and strategies are used. This determines the high level of environmental protection. The business implements modern trends to preserve the environment. For example, factories and transport companies create their environmental plans. The majority of customers and companies prefer rail transport for international transportation. Thanks to this, the achievement of quantitative and qualitative goals of logistics activity is created. Through the cooperation of economic, social, and environmental components. This forms the image of «green logistics». The article considers the goals, tasks, and principles of «green» logistics, factors that contribute to the formation of the concept of general responsibility during logistics operations, and conditions of its implementation. It was determined that the possibility of achieving quantitative and qualitative goals of logistics activity is provided by synthesizing economic, social, and ecological components that form the outline of «green logistics»; the unity of the interaction of these components provides resource-saving technologies. The cooperation of these components creates conditions for the development of resource-saving technologies. Logistics has a significant impact on most components of the environment. For example, atmospheric air and water pollution, ozone layer destruction, etc. It has been studied that the impact of various vehicles on the environment has become an incentive for countries' governments to develop «green» technologies. It is important to note that state support is a significant factor in implementing ecological strategies and innovations for implementing approaches and methods of managing material, technical, production-economic, and transport-distribution operations. Keywords: logistics, «green» logistics, environment, logistics processes, «green» technologies.