To examine the impacts of varied water and nitroge combinations on wheat yield and quality under drip irrigation in the Huang-Huai-Hai area, a field experiment was conducted over two growing seasons of winter wheat from 2019 to 2021. Traditional irrigation and fertilization methods served as the control (CK), with two nitrogen application rates set: N1 (180 kg/ha) and N2 (210 kg/ha). The irrigation schedules were differentiated by growth stages: jointing, anthesis (S2); jointing, anthesis, and filling (S3); and jointing, booting, anthesis, and filling (S4), at soil depths of 0-10 cm (M1) and 0-20 cm (M2). Results indicated that compared to CK, the 3 and 4 times irrigation treatments comprehensively improved grain yield (GY) by 8.0% and 13.6% respectively, increased the average plant partial factor productivity of nitrogen fertilizer (PFPN) and irrigation use efficiency (IUE) by 57.5% and 38.2%, and 62.2% and 35.8%, respectively. The gluten content (GC) of 3 irrigations was 1.6% higher than CK, and other metrics such as dough tenacity (DT), softness (ST), water absorption (WAS), and gluten hardness (GH) also showed improvements. Furthermore, the contents of amylose, amylopectin, and total starch under 3 irrigations significantly increased by 9.4%, 11.4%, and 9.8%, respectively, with higher than 4 irrigations. The crude protein content and soluble sugar content in 3 irrigations rose by 6.5% and 9.8% respectively over two years. These irrigation treatments also optimized gelatinization characteristics of grains, such as breakdown viscosity (BDV), consistency peak viscosity (CPV), consistency setback viscosity (CSV), pasting temperature (PeT), and pasting time (PaT). The study demonstrated that appropriate drip irrigation can effectively synchronize water and nitrogen supply during critical growth stages in winter wheat, ensuring robust late-stage development and efficient transfer of photosynthetic products into the grains, thus enhancing grain mass and yield. This also led to improved utilization of water and fertilizer and enhanced the nutritional and processing quality of the grain. However, excessive irrigation did not further improve grain quality. In conclusion, given the goals of saving water and fertilizer, achieving excellent yield, and ensuring high quality, the N1S3M1 treatment is recommended as an effective production management strategy in the Huang-Huai Hai area; N1S3M2 could be considered in years of water scarcity.