Enhancing the selectivity of noble metal containing heterogeneous catalysts in the nitro group hydrogenation of functionalized nitroarenes is challenging due to high dependence of selectivity on the catalyst structure. Most reports focus on the influence of metal nanoparticles (NPs) size, confinement, and support-metal interactions, while the effect of support polarity remains unclear. Herein we investigate, for the first time, the influence of support polarity on the selective hydrogenation of NO2 in 3-nitrostyrene over Pt-based heterogeneous catalysts and compare it to the effects of Pt NPs size and location. To achieve this, we confined Pt NPs in the channels of the nonpolar Silicalite-1 (S-1) and benchmarked against catalysts with NPs of various sizes supported on polar SiO2 and nonpolar S-1.We demonstrate that support polarity is the key factor determining selectivity, surpassing the roles of Pt particle size and confinement. Catalysts with the nonpolar Silicalite-1 support exhibit higher NO2 selectivity compared to SiO2-based ones, with a threefold increase observed for Pt@S–S-1 compared to a commercial Pt/SiO2. DRIFT spectroscopy-monitored adsorption experiments and hydrogenation experiments of nitrobenzene and styrene model molecules show that the S-1 support favors the adsorption of –NO2 and the –NH2 formed during the reaction, impeding C=C hydrogenation. To a lower extent, the size of Pt NPs contributed to the obtained results with decreased C=C hydrogenation observed over smaller Pt NPs. Finally, confining Pt in the zeolite restricts the NPs growth during catalyst activation, resulting in a further decrease of particles size and C=C hydrogenation activity.