TECHNOLOGY AND CULTURE Book Reviews 553 Maps with the News: The Development ofAmericanJournalistic Cartography. By Mark Monmonier. Chicago: University of Chicago Press, 1989. Pp. xii + 331; illustrations, notes, bibliography, index. $24.95. More than most books aspiring to a truly interdisciplinary status, Maps with the News imaginatively blends insights from seemingly disparate helds—journalism, technology, and cartography. The result is a book well worth the attention of historians of technology, even though history and technology are not always the centerpieces of the inquiry. Mark Monmonier, a geographer specializing in cartography, traces how newspapers, magazines, and television news programs have used maps since the advent of journalism. He looks at technologies involved in preparing, transmitting, and reproducing maps as well as the social and economic constraints on their use by the news media. Monmonier concludes that “the rise of journalistic cartography is related at least as much to development of organized sections, precision journalism, pleasing page layout, and an increased appre ciation ofcolor, as it is to machines that can generate maps rapidly and distribute them economically” (p. ix). Among the technologies that Monmonier considers are wood engraving, electroplating, photoengraving, telegraphy (especially phototelegraphy), facsimile, lithography, offset printing, television, microcomputers, laser printers, and satellites. He sketches the nature of each technology, noting its general effect on the media, and then examines its specific implications for cartography. Many readers will find his thumbnail sketches of how technologies operated to be convenient, accessible overviews; for most technologies that he covers, however, more specialized and detailed studies exist elsewhere. Monmonier’s discussion of telegraphy’s influence on journalistic cartography stands as one of the book’s most original contributions. Telegraphy, he notes, was crucial in obtaining simultaneous observa tions over a wide area—an essential feature in forecasting the weather and preparing maps. But sending finished maps by wire awaited the development of phototelegraphy. In this case, as in many others, journalists were principally motivated by a desire to transmit photo graphs; relaying graphics, including maps, was an afterthought. Besides technological developments, Monmonier examines the influence of institutional imperatives, newsroom work culture, and professional values. News syndicates and wire services, he notes, became powerful gatekeepers in the dissemination of maps because, unlike stories, maps could not easily be edited by the news organiza tions receiving them, at least before the computerization of graphics. Monmonier even ventures into the sociology ofjournalism to explain newspapers’ preference for photographs over graphics (now chang ing somewhat, he believes), and the importance of specialized profes sional organizations such as the Society of Newspaper Design. 554 Book Reviews TECHNOLOGY AND CULTURE Monmonier combines the typical tools of the historian with some unusual ones. A content analysis of midsized newspapers in central New York State revealed how maps were used over a 100-year period, showing, for example, the importance of wars in heightening interest in maps. Interviews with journalists, graphic designers, and cartogra phers, along with observations of how they worked with maps, enrich the book. Monmonier thoroughly mined the literature ofjournalism and cartography, plus trade journals for technical details, but he consulted few scholarly works central to the history of technology. Befitting its subject, the book liberally deploys maps and other graphics to good effect. As nearly half the book deals with contemporary journalistic cartography, historians of technology might find it a bit thin on history. But technology—and its institutional constraints—occupies a central place in the analysis. Monmonier’s book joins other recent works showing how, in some situations, technological possibilities only haltingly became institutional realities. Richard B. Kielbowicz Dr. Kielbowicz, an assistant professor of communications at the University of Washington, is the author ofNews in the Mail: The Press, Post Office, and Public Information, 1700-1860s. He is currently studying the relation between telegraphy and journalism. The Psychology of Everyday Things. By Donald A. Norman. New York: Basic Books, 1988. Pp. xi + 257; illustrations, notes, bibliography, index. $19.95. A highly popular gift book recently was David Macaulay’s wonder fully, whimsically illustrated volume on The Way Things Work. While its popularity was due in part no doubt to the graphic talents of its author/artist, it was well received also because many people genuinely want to...