The article is devoted to the study of discursive practices of denial in intercultural communication as a kind of discursive social practice. The multidimensional nature of intercultural communication determines the complexity of the problems of studying intercultural communication from the point of view of culture studies, linguistics, sociology, philosophy, ethnology, pragmatics, the theory of mass communication, political science and public administration. The study of the pragmatic aspect of intercultural communication is relevant from the point of view of the integrated approach that helps to reveal the picture of the world of the people, its way of life, and the socio-cultural conditionality of the language allows us to establish the facts of the culture of the people, which contributes to better mutual understanding in the intercultural dialogue. The article noted that there is a significant difference between sociocultural space and time and multicultural space.From our point of view, the current situation of the development of new strategies of cultural communities that are active in activism is not deprived of the national and cultural potential of the society, a lot of mental and spiritual growth, and there is no new pattern of new growth.
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