This paper examines the strategic evolution of XPENG Automobile within the burgeoning new energy vehicle sector. Through a SWOT analysis, it identifies the company's robust market momentum juxtaposed with pressing challenges in product upgrading and differentiation. Leveraging internal and external environmental evaluations, the study emphasizes the necessity for XPENG Automobile to bolster capital profitability, innovate core technologies, and diversify market strategies to enhance its competitive positioning. Furthermore, the paper delves into the multifaceted development risks facing XPENG Automobile, encompassing internal limitations in financing and after-sales services, necessitating a drive towards operational efficiency optimization. It advocates for proactive risk mitigation and the exploitation of emerging opportunities to reduce reliance on mainstream market trends and foster pioneering innovations. The paper sheds light on industry-wide dynamics by drawing insights from XPENG Automobile's journey as a trailblazer in China's new energy vehicle landscape. It underscores the company's resilience in navigating policy shifts and venturing into new markets, serving as a guiding example for the broader advancement of new energy vehicles in China.