This study focuses economic and social relationships in a fruit culture community under the prism of both principles established by Polanyi (2000) in his work “The Great Transformation” and central assumptions of New Economic Sociology (NES) and Solidarity Economy. The community of Povoado cruz, in the municipality of Currais Novos (Rio Grande do Norte - Brazil), was studied through non-participant observation, and data gathered was analyzed with a qualitative approach. The paper aims at identifying how, and if, social not capitalist relationships, guided by reciprocity, domesticity and redistribution principles, survive within the general capitalist environment. It was observed that, even in predominant market reality, Polanyi and Solidarity Economy principles prevail. Such principles are grounded in values such as solidarity, integration, respect, mutual assistance, cooperation and autonomy.