New Concepts In Management Research Articles

Wastewater treatment plants circular performance models evaluation: Portugal case-study

Population growth, economic growth, and changes in societal habits have led to significant changes in resource consumption. Therefore, it's crucial to accelerate the “reduce, reuse, recycle, and recover” of resources to ensure the balance of ecosystems, and water is surely one of the most fundamental resources. The acceleration of this approach in the water cycle makes sense only if we combine a circular economy (CE) transition with a sustainable perspective. In this context, more rational usage of water resources (which are under pressure) and more sustainable wastewater practices are expected to be a way towards the CE in the water and wastewater sector. This study provides a description and evaluation of existing frameworks that can be used to measure and assess the level of circularity of the wastewater treatment plant (WWTP). The treatment of urban wastewater requires new concepts of management and operation for the adaptation of existing plants, which lack robustness and flexibility, to face these new challenges and requirements because we can no longer continue to look at the WWTP only as treatment units, but as wastewater resource recovery facilities. This transformation must be transposed according to a matrix that allows the assessment to describe the current situation, analyse the problem, identify vulnerabilities and opportunities, identify, and evaluate measures, and identify and evaluate strategies. Considering that decision-makers face profound uncertainties such as climate change, population growth, population needs, innovative technologies, economic developments, ecosystem preservation and the impacts of human and natural activities.

FORMATION OF A NEW CONCEPT OF A HEALTHY AND SAFE WORKPLACE IN UKRAINE

A new concept of management of occupational health and safety management systems (hereinafter referred to as OHSMS) of the enterprise based on international standards ISO 45000 is proposed in order to develop a domestic concept of a healthy and safe workplace. To achieve the goal, a generalized heuristic method was applied, the essence of which consists in setting and solving problems of technical creativity through the use of common information bases, information processing procedures and the order of their execution based on the use of a linear sequence of prescriptions intended for information processing. It is established that the growth of the ISO 45000 series of standards "is closely related to the sustainable development of humanity and its global goals planned by the United Nations until 2030. In particular, the greatest attention was paid to "ensuring a healthy lifestyle and well-being of people of any age", as well as "promoting continuous, comprehensive and sustainable economic growth, full and productive employment and decent work for all", as well as the EU OHSMS framework strategy on 2021-2027. It is shown that in order to achieve the global goals planned by the UN until 2030 for the sustainable development of the world, and the framework strategy of the EU on OHSMS for 2021-2027, the standards of the ISO 45000 series provide tools for enterprises to plan strategic goals, which allow you to project them on the tactical, and especially on the operational level of the organization's activities with a special emphasis on ensuring and supporting the welfare of employees, which encourages the formation of a conscious attitude to their professional obligations. It was determined that for the synergy of the key goals-directions of the EU OHSMS Framework Strategy 2021-2027, a new model is proposed for the sustainable development of the organization, where there is an interrelationship of three components: economic, occupational safety and ecology, more typical for the organization, where the implementation tools are standards of the ISO 45000 series. The concept of a healthy and safe workplace in Ukraine has been developed with the corresponding standards of the ISO 45000 series, which includes not only a traditional safe physical environment, but also a healthy psychosocial environment, a safe epidemic environment, a safe infectious environment and a healthy lifestyle employee.

New Public Management in the Public Administration System

The purpose of the article is to study the concept of new management, clarify the essence, goals and tasks of new public management as an approach to organizing the activities of power institutions. The methodology base of the research involves the use of methods of analysis, synthesis, comparison, generalization and forecasting. The traditional model of public administration has undergone serious changes and has actually been replaced by a new model of public administration. This change is a change characterized by a transition from administration to management and from bureaucracy to the market. This transformation was the result of economic pressures resulting from the ongoing financial crisis, which was associated with the rise of conservative political parties in Western democracies. The development of democracy raises the level of requirements for the quality of public administration. Modern societies strengthen control over the activities of state organizations, demanding both economic efficiency and effectiveness of activities, but also the provision of clientoriented results of activities (social values). Modern processes of democratization of Ukrainian society and reform of the system of public administration of Ukraine include not only the use of new management technologies, but also the introduction of innovative and effective management models. Such models of public management as «new public management», «governance» and «good governance» have been successfully tested by many developed countries of the world, the essence of these models is the gradual transition from executive-administrative forms of management to governance focused on satisfying needs and interests customers. Analysis of the concept of new public management, its goals, principles and characteristics shows that its elements are based on existing theoretical developments and have already been applied in one form or another in world practice. At the same time, due to the wide application of market mechanisms, the new public management is a different view of public management. The scientific novelty consists in the study of the essence of the traditional model of public administration. The main characteristics of New Public Management are presented. Conclusions. New public management arises as a result of the application of an economic approach to the analysis of the activity of the public administration system. The introduction of new mechanisms of New Public Management in public administration has led to serious changes in procedures, processes, chains and network relations between organizations and within organized government bodies. Key words: public administration, public administration, public management, New Public Management, modern management.

Influence of Net Working Capital on Trade Profitability in Serbia

The problem of managing working capital, i.e. net working capital in trade, is very specific, challenging, current, significant and complex. In order to achieve the target financial performance, it is necessary to manage working capital as efficiently as possible. Based on that, this paper analyses the dynamics of size and the impact of net working capital on the profitability of trade in Serbia. In the period 2013 - 2021, in the trade of Serbia, the maximum amount of net working capital was achieved in 2021, the maximum percentage of net working capital from assets was achieved in 2021, the maximum percentage of net working capital from sales was achieved in 2021, and the maximum profitability was achieved in 2021. In the specific case, there is a strong correlation between profitability and net working capital of trade in Serbia. The coefficient of determination is high (Adjusted R Square .941; Sig. F Change .000). The influence of net working capital on the profitability of trade in Serbia is very significant (Sig. .000). This means, in other words, that more efficient management of net working capital can have a significant impact on the profitability of trade in Serbia. Observed dynamically, the amount of net working capital of trade in Serbia has increased recently. This had a positive impact on its liquidity, solvency, efficiency and profitability. Recently, the productivity of trade in Serbia has also increased. The factors that influenced it were: favourable economic climate, foreign retail chains, application of new business models, new concepts of management of costs, income, profit, customers, product categories, application of the concept of sustainable development and digitization of the entire business.

Research of the concept of design organization and assessment of factors for forming the economic efficiency of investment projects

Introduction. The expansion of the areas of enterprise activity contributed to the formation of a new concept of management, which was called project management. The necessity and expediency of the development of this direction of the company’s activity as project management is caused by the growth of the scale and complexity of projects, the strengthening of requirements for the terms of their development, implementation and implementation, optimization of the use of material, financial and human resources, the quality of work and final results.Goal. Сonsists in the theoretical-methodical substantiation of the concept of investment design and assessment of the factors of formation of the economic efficiency of projects at the enterprise.Research methods. In the research process, general scientific and special methods of cognition were used: analysis and synthesis, theoretical generalization and formal logic, system approach, classification, statistical analysis, generalization, observation, mathematical statistics, modeling, specification, technical and economic calculations.Results. It has been found that the real organizational and technological norms of work performance determine the discrete nature of the «time-cost» dependence. It has been proven that the minimum amount of funding is achieved when all project works are performed with the minimum duration (maximum intensity) at certain stages. It is estimated that the performance of works that ensure the minimum amount of funding corresponds to the minimum term of the project. These results form the basis of the proposed methodology that maximizes investment efficiency.Perspectives. The perspective is seen in the spread of the design concept at the stage of calendar planning, where there is a need to optimize the estimated production terms, which will act as a significant lever for increasing the intensity of the execution of individual works, which are accompanied by their increase in cost at various stages of the execution of works, taking into account risk and uncertainty factors.

СИСТЕМИ ЕКОНОМІЧНОГО УПРАВЛІННЯ ІННОВАЦІЙНОГО РОЗВИТКУ ПІДПРИЄМСТВА

The article is devoted to the theoretical and methodological foundations of the application of the basic systems of economic management of the enterprise in the management of innovative development. The relevance of the problem lies in the fact that a modern enterprise on the way to success must take a number of circumstances into account, first of all, it must be based on the introduction of innovations, and economic management of the enterprise should be the the basis of management. The main focus of the article is on the analysis of three systems of economic management of the enterprise – the CVP system, the system of balanced indicators and the controlling system. The author identified the main problems solved by each of the systems regarding the innovative development of enterprises, the advantages and disadvantages of their use in the management of scientific research and innovation activities of the enterprise. It was determined that the CVP system enables the construction of a model of planned income from innovative activities and partially solves the biggest problem of innovative development of the enterprise – taking into account innovative risks; the system of balanced indicators coordinates the operational and strategic management of innovative development by building a complex of interrelated specific indicators of their achievement, helps to determine indicators of intangible asset evaluation; the controlling system involves the creation of a new concept of management, which is based on the management's way of thinking, focused on effective economic management and on the basis of the formation and use of information support for analysis, planning, and evaluation of innovative development. In fact, each of the three analyzed systems solves separate problems of improving the management of research and innovation and reflects the need to change the concept of management by innovative development of a modern enterprise. The conducted analysis of the peculiarities of the use of each of the economic management systems in relation to the innovative development of the enterprise will enable the optimization of managerial decision-making in the process of forming and implementing strategic and operational plans of the enterprise.

About the Order Fulfillment Stage of the Manufacturing System Part 1

Competitiveness fully and synthetically characterizes the viability of an enterprise. In the economics literature competitiveness is analyzed in particular in economic and managerial terms with almost no insight into the analysis of the technology role in ensuring and developing competitiveness. Hence the need for manufacturing systems based on behaviour modelling and on line learning. The behavioural approach is based on a continuous awareness of the situations and decisions in real time on activities. Thus it can provide solutions to make manufacturing systems develop and be competitive. From theories of knowledge and complexity, we can design a flexible system that will lead to manufacturing processes, flexibly responding to any environmental demand. The behavioural management is characterized by the ability to perceive the environment, to take decision in time, as a result of interaction, with no specific procedures. The system environment provides on-line data on the actions undertaken which, properly analyzed and correlated, will further generate solutions in order to develop said system and make it competitive. The paper aims, in the field of manufacturing technologies, at approaching issues of manufacturing systems, in order to develop a new concept of management, which is in line with the current market dynamics: the concept of competitive management. The concept of competitive management can offer solutions even to make competitive and develop enterprises as a whole. However, improving competitiveness is not a short-term process of exploiting advantages, but appears as a complex process of establishing and sustaining an economic structure based on capital investment, on research and knowledge, on development and innovation.

About the Order Fulfillment Stage of the Manufacturing System Part 2

The paper aims, in the field of manufacturing technologies, at approaching issues of manufacturing systems, in order to develop a new concept of management, which is in line with the current market dynamics: the concept of competitive management. The concept of competitive management can offer solutions even to make competitive and develop enterprises as a whole. However, improving competitiveness is not a short-term process of exploiting advantages, but appears as a complex process of establishing and sustaining an economic structure based on capital investment, on research and knowledge, on development and innovation.

Essence, importance and accounting and information support of the controlling process

The essence of controlling was studied and it was established that in the modern conditions of the development of information technologies, this concept tends to be treated as «leadership, regulation, management», which is due to the new concept of management, caused by the modern management implementation. It is explained that controlling integrates the processes of collecting, processing, and analyzing information on the company’s activities and, accordingly, is a source of information for making management decisions in a strategic and tactical plan. Four main goals of controlling are identified: informing; predicting; diagnostics; recording and reporting. It has been established that the importance of controlling in the enterprise’s activities is specified by the following features: achievement of goals (it is controlling that ensures the proper implementation of various measures in accordance with plans); revision of standards (an effective control system ensures accurate setting of standards); ensuring effective use of resources (an effective controlling system ensures minimal loss of resources); better motivation (thanks to controlling, employees know what they are expected to perform and how their work will be evaluated); maintenance of order (controlling helps to closely monitor the activities and behavior of employees); ensuring coordination (with proper monitoring, the efforts of different departments can be combined to achieve common goals and objectives of the enterprise). Disadvantages of controlling in the company’s activities are specified: difficulties in establishing quantitative standards (effectiveness of the controlling system is less efficient if the standards cannot be determined in quantitative terms); insufficient control over external factors (the enterprise cannot control external factors, such as government policy, technological changes, competition, etc.); opposition of employees (employees perceive controlling as a limitation of their freedom); an expensive business (controlling requires a lot of money, time and effort). It is established that controlling is usually focused on the accounting information system of the business entity to support management decisions. Thus, the quality of the accounting system affects the quality of management decisions as a result of the controlling process. Therefore, it is important to have access to reliable accounting information for proper and accurate decision-making, profit maximization and optimal use of limited resources.

METHODS AND TECHNIQUES FOR STRATEGIC QUALITY MANAGEMENT IN BUSINESS LOGISTICS

Quality management in business logistics is a contemporary approach to the operation of logistics companies, ie all service, trade and manufacturing business entities. Especially now, when the transformation processes of the companies in the market are open, in a time of global changes and transformation of the existing business models, there is more talk about quality management in business logistics, especially about strategic quality management in business logistics that refers to achievement to all strategic and sustainable standards.
 The business aspects of logistics have contributed to the development of a contemporary scientific discipline, ie business logistics and supply chain management. Thus, business logistics as a contemporary scientific discipline is experiencing its peak right now. Namely, new concepts for management are being developed, ie trends in business logistics and supply chains are being designed and implemented, the logistics activity is increasingly supported by related technologies, etc. These innovations in science have led to a whole new framework of science and practice in this field, ie a new approach, which is to deliver pure value. This is not a simple goal at all and that is why business logistics as an interdisciplinary and multidisciplinary contemporary scientific discipline relies on related sciences, ie economic, organizational, and even technological sciences. Thus, quality management in business logistics requires perfect knowledge of the field of quality management, ie logistics and quality management as a related area are integrated and create quality management in business logistics.
 The aim of this paper is to systematize the modern theoretical knowledge in order to create a sufficiently stable methodological framework that will be appropriate for dealing with modern problems of logistics companies. This goal inspires the author to apply an appropriate scientific research methodology characteristic of the social sciences. The subject of this paper is the applicable methods, techniques and tools for strategic quality management in business logistics. Namely, the paper consists of introductory notes where the author introduces the reader to the issue, while the content of the paper consists of two main theses. The first thesis refers to the conceptual definition of quality in business logistics and tactics for introducing quality in three areas of quality related to business logistics: marketing, functional and social area. The second thesis refers to building an appropriate methodological framework for strategic quality management in business logistics. In the final part of this paper, the author gives the general conclusion and presents the objective recommendations produced by this paper. In this paper, relevant and contemporary domestic and foreign literature is applied, which is necessary to provide scientific support to the topicality of the issue.

Impact Assessment of the Long-Term Fallowed Land on Agricultural Soils and the Possibility of Their Return to Agriculture

Agricultural land abandonment is a process observed in most European countries. In Poland and other countries of Central and Eastern Europe, it was initiated with the political transformation of the 1990s. Currently, in Poland, it concerns over 2 million ha of arable land. Such a large acreage constitutes a resource of land that can be directly restored to agricultural production or perform environmental functions. A new concept for management of fallow/abandoned areas is to start producing biomass for the bioeconomy purposes. Production of perennial crops, especially on poorer soils, requires an appropriate assessment of soil conditions. Therefore, it has become crucial to answer the question: What is the real impact of the fallowing process on soil, and is it possible to return it to production at all? For this purpose, on the selected fallowed land that met the marginality criteria defined under the project, physicochemical tests of soil properties were carried out, and subsequently, the results were compared with those of the neighboring agricultural land and with the soil valuation of the fallow land, which was conducted during its past agricultural use. The work was mainly aimed at analyzing the impact of long-term fallowing on soil pH, carbon sequestration and nutrient content, e.g., phosphorus and potassium. The result of the work is a positive assessment of the possibility of restoring fallowed land for agricultural production, including the production of biomass for non-agricultural purposes. Among the studied types of fallow plots, the fields where goldenrod (Solidago L.—invasive species) appeared were indicated as the areas most affected by soil degradation.

ЛОГІСТИЧНА СКЛАДОВА МЕНЕДЖМЕНТУ ЗАБЕЗПЕЧЕННЯ ВІЙСЬК (СИЛ): ДОСВІД ТА ПЕРСПЕКТИВИ

The article characterizes the logistics component of troops (forces) support management and provides the overview of military logistics system and subsystem including general information, international experience and conventional logistics functions; determination and purposes of military logistics system; concept of efficient management within military logistics system. Currently, troops (forces) support management, being at the stage of significant development, concerns improvement of organization and controlling of facilities and equipment provision of training and combat use of the Armed Forces of Ukraine. It requires development of new concept of management of military information and logistics flows that is considered to be the fundamental principle of logistics component of troops (forces) support management being implemented within a number of tasks. The aim of the article is to investigate the logistics component of troops (forces) support management from the point of view of international experience of staged creation of logistics support system, determination of support types, logistics functions and logistics management. The research found that the system of military logistics is hierarchical, integrated and it possesses the unified structure organizing the coordinated unity of information, material and financial flows. Its functions are the following: collection of information about nomenclature, volumes and terms of provisions of facilities and equipment from defense manufacturers and military customers’ orders in an automated mode; organization of receipt of armament, facilities, equipment and materials from manufacturers, optimized control over their distribution, movements and provision in accordance with the established rules of logistics and organization of their safe storage in the armouries, storing facilities, and warehouses. Conclusions. The logistics component of troops (forces) support management deals with the centralized system of troops (forces) support with military supplies by types of support (technical, logistical, and medical) functioning under consolidated administration. Also, it introduces the provision processes on the principles of transparency (clarity) and precise hierarchical system of responsibility of appropriate officials. The system was designed as similar to the logistics system of the Armed Forces of the Republic of Poland meaning the chosen system of military logistics by planning and performing functions is requesting to replace the existing system of logistics support. Staged implementation of planned activities of creation of efficient logistics support system will allow for retaining the existing support system and gradual transition to the system that will meet the all modern requirements, procedures, and standards of NATO member states. Keywords: troops (forces) support management, military logistics, functions of logistics, system, logistics management.

Spontaneous intracranial hypotension and Superficial Siderosis: closely linked diseases? A new concept of management

Spontaneous intracranial hypotension and Superficial Siderosis: closely linked diseases? A new concept of management

Management and Adaptive Control of the Manufacturing System

Competitiveness fully and synthetically characterizes the viability of an enterprise. In the economics literature competitiveness is analyzed in particular in economic and managerial terms with almost no insight into the analysis of the technology role in ensuring and developing competitiveness. Hence the need for manufacturing systems based on behavioral modeling and on line learning. The behavioral approach is based on a continuous awareness of the situations and decisions in real time on activities. Thus it can provide solutions to make manufacturing systems develop and be competitive. From theories of knowledge and complexity, we can design a flexible system that will lead to manufacturing processes, flexibly responding to any environmental demand. The behavioral management is characterized by the ability to perceive the environment, to take decision in time, as a result of interaction, with no specific procedures. The system environment provides on-line data on the actions undertaken which, properly analyzed and correlated, will further generate solutions in order to develop said system and make it competitive. The paper aims , in the field of manufacturing technologies, at approaching issues of manufacturing systems, in order to develop a new concept of management, which is in line with the current market dynamics: the concept of competitive management. The concept of competitive management can offer solutions even to make competitive and develop enterprises as a whole.

Social Business in the Logic of Capitalism Rhizomatic: Alternative of Resistance or Trademark Modeling?

Significant changes in the social, political, economic and environmental structures that affect the individual and the environment that surrounds him are observed in contemporary times. In this new logic, alternatives emerge from business models that act directly on social tensions and may or may not impact the individual and the environment that surrounds them. In this context, a new concept of management called social business arises, which seeks to develop market solutions that can contribute to reduce the inherent consequences of social and environmental problems. In this kind of business proposal, profit is not an end in itself but a means to generate solutions that help reduce poverty, social inequality and environmental degradation. However, the consumer society, which has as its backdrop Rhizomatic Capitalism, reveals that the issues inherent in nature and the social problematic can be appropriated as a strategic tool to feed the marketing logic in favor of capital. Therefore, the purpose of this paper is to analyze whether or not the social business management in less affluent communities in the context of the consumer society aligns with the proposal of overcoming environmental and social problems from the discussion of authors such as Deleuze, Guattari and others who with these dialogues. It is questioned whether the development of social business can be observed from the perspective of Rhizomatic Capitalism, which adapts itself to incite new brand models produced and reproduced in the market, multiplying subjectivities even more rooted in consumption and profit. Therefore, this research discusses, from a clipping, a look at the social business creation movement in Brazil. The methodology adopted is qualitative, bibliographical and documentary exploratory research. From the theoretical framework constructed, campaigns, social media and reports from the Moradigna startup are analyzed. The idea is to build a look at this movement from a case study carried out through the application of the Content Analysis method inspired by the precepts of Bardin. It is identified, through this study, a possible applicability of projects installed under the social business model as well as the aspect that assumes in the context of the Consumer Society. From this crop, this research aims to analyze and identify some clues about the potential and consistency of Social Affairs as alternative business models and of resistance to the logic of profit or as mere movement of reproduction of the consumer models installed contemporaneity.

Проблемы и перспективы развития менеджмента в России

The article deals with current issues of management development in the world and in Russia. The analysis of the development of management in different periods of time and its current status is given. The factors and assumptions to develop a new concept of management, defined its most important features and conditions
 of sale are considered.

Conservation Horticulture in Mango Orchards: Comparative Effects of Conventional and Conservation Management Practices on Soil Properties of an Alfisol under Seasonally Dry Tropical Savanna Climate

<p>Conservation horticulture is a new concept in management of soil health under perennial horticultural cropping systems. Experiments conducted reasonably over a long period on such soil management systems provide valuable information about sustainability of production systems. This paper reports the results of comprehensive investigations on soil chemical, physical, biochemical and biological properties of soils under conventional and conservation horticulture practices over a long period in drylnd mango orchards on Alfisols. Effects of conservation tillage, inter cropping and cover cropping on soil carbon fractions was measured by determination of loss on ignition, organic carbon (OC) and active carbon (AC). Soil biochemical properties were evaluated by measuring glomalin and extracellular enzymatic activities viz., dehydrogenase, urease, phosphomonoestrase and arylsulphatase and measurement of soil microbial biomass carbon (MBC) and carbon mineralization. Biological status was evaluated by estimating bacterial, actinobacterial and fungal populations, earthworms, micro arthropods and centipedes. Soil physical status was assessed by measuring bulk density, soil moisture status and infiltration rates.</p><p>Conservation horticultural practices improved the quality of soil, especially near the surface, by lowering the bulk density and enhancing infiltration rate. The soil aggregate formation and water stability have enhanced in plots with conservation practices because of higher production of glomalin compared with vegetable and orchard plots where conventional practices were followed. Relationship between measured infiltration and soil properties showed high average IRs in conservation plots due to high organic matter content, low bulk density values and enhanced exchangeable basic cations. Vegetable plots and conventional mango plots showed complete decline in earthworm and centipede population while plots with conservation practices showed a build-up of their population. Microbial and biochemical properties significantly improved in plots with conservation horticultural practices over orchard plots with conventional practices. Legumes as inter and cover crops were found to be superior in improving soil quality than sweet potato.</p>

Chester Barnard: Organisational-Management Code for the 21st Century

Barnard thought that it was possible to improve effectiveness and efficiency through formal organization. He was trying to understand how to obtain organizational survival “maintaining equilibrium of complex character in permanent turbulent environment of physical, biological and social materials and elements and forces” within the organization, exploring in parallel the outer powers to which the organization must adapt on all levels and analysing the functions which in that context are performed by executive directors in the organization as a whole system. This paper explores the influences of Chester Barnard on Blake and Mouton's leadership-management network, Hersey-Blanchard's situational leadership and Maslow's motivational theory, as well as on organisational purpose, communication and team work. This paper examines the relevance of the principles and theories developed by Barnard from the point of today's managers and leaders. According to Barnard, this can be achieved through linking Barnard's central ideas with new concepts of management and leadership. Our opinion is that even today Barnard represents a very important part of the chain of examination and exploration of management and leadership thought.

Steroid injection and negative pressure application in successful treatment of auricular seroma

Background: There are various treatment modalities for auricular seroma. The location of seroma and pathogenesis ushered new concepts in management like steroid injection and negative pressure application. Aim: To apply a novel approach- steroid injection and negative pressure application in treating auricular seroma. Methodology: Thirty four auricular seroma patients were treated by the authors in a two year period by aspirating the seroma, steroid irrigation and negative pressure application. Results: 94.11% showed improvement with single instance and had neither recurrences nor complications. Conclusion: This novel approach was based on the pathogenesis of seroma and to arrest it in early stages, steroid was used. Negative pressure was applied owing to the demerits of positive pressure application. This cost effective, conservative treatment was successful in treating seroma without any complications.

Problems and Prospects of Internet Marketing in Russia

Transformation into information community and total expansion of Internet caused appearance of new sphere of marketing activity “digital marketing” and “Internet-marketing”. Forming of new concept of management gives modern instruments, allowing provide successful actions at the market, achieve maximal close contact between different organizations and the target customer at mutual minimization of costs due to use of Internet-media. In the article there are highlighted peculiarities, advantages and restrictions of using Internet-marketing. DOI: 10.5901/mjss.2015.v6n5p322