New Avenues For Growth Research Articles

Harnessing the Power of VR and AR Technologies in Internet Celebrity Marketing and User Interaction

The integration of Virtual Reality (VR) and Augmented Reality (AR) technologies into internet celebrity marketing offers unprecedented opportunities for enhancing user engagement, personalizing user experiences, and creating interactive content. This paper explores how VR and AR can revolutionize user interaction by providing immersive experiences and valuable data collection capabilities. By examining various applications, including virtual events, AR advertisements, and branded experiences, we highlight the significant business opportunities these technologies present for internet celebrities and brands. The ability to monetize VR and AR content, combined with insights gained from data analysis, drives innovative marketing strategies and fosters deeper connections with audiences. Through collaborations between internet celebrities, brands, and tech companies, the potential of VR and AR to transform digital marketing and engagement is immense, offering exciting new avenues for growth and success.

Data-Driven Management: The Impact of Big Data Analytics on Organizational Performance

Inevitably, in such a fast-moving landscape of big data analytics lies the transformative opportunity for any organization to unlock new avenues of growth, operational efficiency, and strategic decision-making. This paper contributes a comprehensive methodology that will help businesses take advantage of big data analytics to secure a continued competitive advantage. At the core of this methodology is to have a robust data governance framework that will establish the security, integrity, and accessibility of the enterprise data assets by specifying relevant policies, processes, and technologies. This, in turn, within such a framework, allows state-of-the-art AI-driven anomaly detection mechanisms for encryption and access control to implement protection measures around sensitive information while enabling secure yet efficient data utilization. The methodology also continues its approach of putting in place an integrated data ecosystem that brings together different pockets or sources of data, such as real-time operation data, customer interaction, and unstructured information. A critical component of this methodology is putting in place the advanced predictive analytics capabilities that could be run based on tapping into the power of machine learning algorithms; by doing so, the organization will be predicting market trends, customer behavior, and risks highly accurately. This will be a very proactive way of making decisions that would let the business efficiently use the available resources, innovate products and services ahead of time, and create a distinctly competitive advantage. The transformative ability of this methodology for big data analytics opened new channels toward growth and innovation and firmly established the organization as an industry leader with long-lasting competitive advantage. The place of data-driven insight, data culture, and responsible data practice has been the key to success in this organization.

How to Warranty the Sustainability of a Company’s Digital Transformation Base on the Case of Chi Forest

Abstract As earnings decrease and deflation occurs, companies are facing more competition. Digital transformation has emerged as a crucial strategy for companies to pursue new avenues of growth. Existing studies have explored the definition of digital transformation, the relationship between digital transformation and sustainability, and the impact of digital strategies on businesses. The study aims to investigate the drivers and processes of digital transformation towards sustainability and introduces a qualitative approach of single case study to explain the mechanisms involved. So how did we realize the research in this study? Firstly, we selected Chi Forest, a prominent beverage company, as our research subject. We then adopt an interpretivist research methodology to examine the steps behind the sustainable phenomenon of digital transformation at Chi Forest as well as the driving factors. This provides key recommendations for companies that when undergoing digital transformation, it is important to give more consideration to the steps of transformation and improve the sustainability of the transformation results. The highlight of this study is that we extend the existing steps of digital transformation by describing different transformation processes. More importantly, our study offers a comprehensive and a multi-perspective research reflection the literature on the application of digital transformation strategies, adding value to the existing research.

Data-driven strategies for business expansion: Utilizing predictive analytics for enhanced profitability and opportunity identification

In today's hyper-competitive business landscape, leveraging data-driven strategies is paramount for sustainable growth and profitability. This review presents an overview of the imperative role of predictive analytics in facilitating business expansion by enhancing profitability and identifying opportunities. Predictive analytics harnesses historical data and advanced modeling techniques to forecast future trends, enabling businesses to make informed decisions with precision. By understanding predictive analytics, businesses can effectively identify expansion opportunities by analyzing market trends, segmenting customer bases, and uncovering new markets and niches. Moreover, predictive analytics empowers organizations to enhance profitability through optimized pricing strategies, demand forecasting, and personalized marketing initiatives tailored to customer preferences and behaviors. Implementing data-driven strategies for business expansion requires building a robust data infrastructure, selecting appropriate tools and technologies, and fostering a data-driven culture within the organization. Real-world case studies illustrate the transformative impact of predictive analytics on business expansion, offering insights into best practices and lessons learned. Despite the undeniable benefits of predictive analytics, challenges such as data privacy concerns, ensuring data quality, and organizational resistance must be addressed. However, the rewards of embracing data-driven decision-making far outweigh the challenges, positioning businesses for sustainable growth and competitive advantage in the dynamic marketplace. In conclusion, this review emphasizes the critical role of predictive analytics in driving business expansion by enhancing profitability and opportunity identification. By harnessing the power of data, businesses can unlock new avenues for growth, mitigate risks, and stay ahead of the curve in today's data-driven economy.

International container intermodal competitiveness: An empirical study from Chinese hub ports

The global energy crisis and environmental degradation have prompted ports to strive for green transformation. Intermodal transport, as a green and efficient form of organization in the transport sector, currently has a lot of room for development. How can the competitiveness of intermodal transport be enhanced while realizing the green sustainability of ports? This study objectively evaluates the competitiveness of international container intermodal competitiveness of hub ports and analyzes the characteristics of 16 Chinese ports from 2011 to 2020. The obstacle degree model (ODM) and the panel Tobit model considering random effects are utilized to explore the complex multidimensional elements affecting the competitiveness of intermodal transport in ports. In addressing the imbalanced characteristics of intermodal transport in ports, a variety of augmentation pathways are devised using the dynamic multi-time period fuzzy-sets qualitative comparative analysis (fsQCA) method. The results found that: (1) The competitiveness of intermodal transport in ports shows a “three echelons” structure, requiring the implementation of appropriate augmentation strategies. (2) Elements affecting the competitiveness of intermodal transport in ports are multidimensional, underscoring the significance of holistically considering internal and external elements. (3) The key to enhancing the competitiveness of intermodal transport in ports lies in striking a balance between economic development and prudent attention to multiple dimensions to ensure sustainability. This study enriches the empirical research on intermodal transport in ports. It provides valuable references for ports seeking new avenues of growth and for governments with effective management practices.

A STUDY ON CASH MANAGEMENT AT TIFSCO PVT LTD.,

Cash, the undeniable lifeblood of any business, underpins its daily operations, future growth, and overall financial health. Effective cash management practices ensure a company's ability to meet its financial obligations, seize opportunities, and navigate economic uncertainties. This research project delves into the multifaceted world of cash management, analyzing its core principles, exploring its objectives, and evaluating its impact on a company's success. At its core, cash management strives to strike a delicate balance between maintaining adequate liquidity and maximizing profitability. Holding excessive cash reserves ensures smooth operations and the ability to meet short-term liabilities. However, this idle cash represents lost earning potential. Conversely, holding insufficient cash reserves can lead to missed opportunities, payment delays, and potential financial distress. Understanding the factors that influence this balance is crucial for developing effective cash management strategies. Financial theory has identified several key motives for holding cash, each with its own implications for management. The transaction motive necessitates maintaining a cash buCash management, though seemingly straightforward, is a complex and critical function for businesses of all sizes. By understanding the motives for holding cash, aligning objectives with strategies, and utilizing innovative tools, companies can optimize their cash flow and unlock new avenues for growth and success. This research project aims to contribute to a deeper understanding of cash management and its role in driving overall financial well-being.ffer to meet daily operational needs. The precautionary motive focuses on holding cash reserves to mitigate unforeseen events or fluctuations in cash inflows. Finally, the speculative motive involves strategic cash holdings to take advantage of profitable investment opportunities. Analyzing a company's specific industry, risk profile, and growth objectives allows for a tailored approach to balancing these motives. Effective cash management prioritizes several key objectives. Maximizing liquidity ensures the ability to meet current obligations without disruption. Optimizing cash balances minimizes idle cash reserves, thereby maximizing potential returns from alternative investments. Accelerating collections through efficient receivables management ensures timely inflows of cash. Streamlining payments by optimizing disbursement processes reduces unnecessary costs and ensures efficient cash utilization. Finally, forecasting cash flows with accuracy allows for proactive planning and mitigates the risk of shortfalls. Strong cash management practices significantly contribute to a company's financial performance. Improved liquidity fosters business continuity and financial stability. Efficient cash utilization reduces dependence on external financing and improves profitability. Additionally, proactive cash flow management allows companies to capitalize on advantageous investment opportunities, further enhancing shareholder value. This research project will explore cash management practices in detail. It will examine various techniques for forecasting cash flows, managing receivables and payables, and optimizing short-term investments. The study will also delve into the impact of technological advancements on cash management practices. Additionally, the research will analyze the effectiveness of cash management strategies across different industries and company sizes.

Artificial Intelligence and Entrepreneurship: Opportunities and Challenges

The term artificial intelligence (AI) describes a specific set of computer techniques that allow systems to do tasks that were previously believed to be exclusive to human intelligence. Artificial Intelligence (AI) technologies are developing at a rapid pace, which has changed the entrepreneurial landscape and opened up new avenues for growth and innovation. In order to provide light on how companies might use AI to their benefit, this study intends to explore the mutually beneficial link between entrepreneurship and artificial intelligence. Artificial intelligence (AI) has emerged as a cutting-edge technology that is revolutionizing corporate operations across a wide range of industries. This abstract examines the dynamic interplay between entrepreneurship and artificial intelligence (AI), emphasizing the numerous opportunities and difficulties present in this changing field

Challenges and Opportunities of Fintech Innovation for Traditional Financial Institutions

The rapid rise of fintech innovation has ushered in an era of change in the global financial services industry, presenting traditional financial institutions with a complex mix of challenges and opportunities. The dynamic interaction between fintech advances and the traditional banking system marks a pivotal moment in the financial industry, where the convergence of digital technologies with the financial services structure is reshaping the traditional banking business model. FinTech innovations, characterised by their flexibility, innovation and customer-centric solutions, are challenging the established models of traditional banks, forcing them to rethink their strategies, operations and services. These challenges are multifaceted, including the need for digital transformation, increasing competitive pressures from fintech startups, evolving consumer expectations for instant and seamless financial services, and the need to find a balance between innovation and financial stability and consumer protection in a changing regulatory environment. At the same time, fintech innovations offer unprecedented opportunities for traditional financial institutions to redefine their roles in the financial ecosystem, improve operational efficiency, and expand the scope of their services. By adopting blockchain technology to enable secure transactions, artificial intelligence technology to provide personalised customer service, and data analytics to improve risk management, traditional banks can open up new avenues for growth and innovation. In addition, fintech can enable traditional banks to offer convenient and affordable financial products to underserved or unbanked populations, thereby promoting financial inclusion. The intricate relationship between fintech innovation and traditional financial institutions embodies a dual narrative of disruption and convergence, highlighting the need for traditional banks to take a strategic and adaptive approach to navigating the fintech revolution. As traditional financial institutions endeavour to address the challenges posed by fintech and embrace the opportunities it presents, they will play a crucial role in shaping a more inclusive, efficient and resilient financial system of the future. The need for a nuanced understanding of technological, regulatory and market dynamics in the evolution of fintech underscores the importance of innovation, collaboration and customer-centricity in the development of the financial services industry.

Transforming Prosthodontics and oral implantology using robotics and artificial intelligence.

The current review focuses on how artificial intelligence (AI) and robotics can be applied to the field of Prosthodontics and oral implantology. The classification and methodologies of AI and application of AI and robotics in various aspects of Prosthodontics is summarized. The role of AI has potentially expanded in dentistry. It plays a vital role in data management, diagnosis, and treatment planning and administrative tasks. It has widespread applications in Prosthodontics owing to its immense diagnostic capability and possible therapeutic application. AI and robotics are next-generation technologies that are opening new avenues of growth and exploration for Prosthodontics. The current surge in digital human-centered automation has greatly benefited the dental field, as it transforms towards a new robotic, machine learning, and artificial intelligence era. The application of robotics and AI in the dental field aims to improve dependability, accuracy, precision, and efficiency by enabling the widespread adoption of cutting-edge dental technologies in future. Hence, the objective of the current review was to represent literature relevant to the applications of robotics and AI and in the context of diagnosis and clinical decision-making and predict successful treatment in Prosthodontics and oral implantology.

Enhancing silk screen printing through potassium dichromate: A path to quality and competitiveness in the printing industry

Silkscreen printing, a cornerstone of the printing industry, is often considered one of the oldest printing processes, though debate exists regarding whether block printing predates it. In the face of economic challenges, the printing industry must embrace technological advancements to ensure financial stability and foster quality production. Recognizing its potential economic impact, the need for technological enhancement in this field becomes evident. The quest for global competitiveness necessitates achieving production goals. This study explores the viability of utilizing potassium dichromate as a key agent in photographic silk screen printing. The evaluation of finished products involved twenty-five academic practitioners and twenty professional practitioners from diverse institutions and industries in Region VI, Western Visayas, Philippines. The assessment employed a five-point Likert scale, and statistical analysis relied on a t-test for independent sample means with a significance level of 0.5. The findings affirm the acceptability of potassium dichromate in photographic silk screen printing, with a highly satisfactory rating. Notably, it yields high-quality print legibility on t-shirts. To ensure optimal results, this study recommends the use of quality stencils by academic and professional practitioners, screen entrepreneurs, and enthusiasts engaged in silk screen printing. This research opens new avenues for growth and prosperity within the printing industry.

Configuration of Agile Operant Resources in Family Firms Through Stakeholders Partnership

Family firms are often recognized as wealthy in resources, especially in operant resources. These resources are hidden and play a phenomenal role in sustainable development. Fewer studies are available to spotlight the role of operant resources. This study aims to surface the magnificent hidden role of agile operant resources that facilitate the diverse needs of stakeholders in family firms. Data for this study were collected using in-depth interviews with complementary observations. Almost 29 interviews were considered with the owners of family firms from Pakistan. Interviews were translated and transcribed. Gioia Methodology is used to develop broader themes for discussion in terms of first-order concepts, themes and aggregate dimension that explained the mystical hidden role of agile operant resources in family firms. Research findings portrayed that Collaborative Capability, Reputational Resources, Religious Resources and Relationship Proneness are the agile operant resources which strengthen stakeholder’s partnership in family businesses. The authors proposed a conceptual model for highlighting the pertinent role of agile operant resources that facilitate stakeholder partnership in family-owned businesses (FOBs). Recent study provides the conceptual framework to academia for future research in the literature of family firms. FOBs may adopt all these agile operant resources to cater firm diverse stakeholder partnerships in today’s business world. It will open new avenues of growth and innovation for FOBs. This research can apply to all FOBs.

Countering disruptive technologies and entrants: Fujifilm prevails

Purpose This paper argues that when incumbent firms counter disruptive threats head-on, they may fail to develop the required new skills. This paper aims to propose an adjacent strategy which proved useful to Fujifilm to counter disruption of its core business of manufacturing photographic film. Design/methodology/approach The study uses an inductive methodology. Based on a detailed case study of Fujifilm, the study proposes two frameworks: for the conditions under which an adjacent strategy is likely to be fruitful and how firms can make the strategy work in their organizations. Findings The study finds that an adjacent strategy can be useful to firms under specific circumstances. Not only will the strategy help to counter decline in the core business, but it will also open up new avenues of growth. The success of the strategy requires significant efforts in aligning the leadership and the organization, however. Practical implications The frameworks proposed in the study can be useful to incumbent firms in many industries as they battle new disruptive business models and players. Originality/value The study’s key argument that incumbent firms can leverage skills from their core business is novel. The study also proposes frameworks that can help firms decide whether an adjacent strategy is appropriate for them and how they can implement it.

The What, Why, and How of Organizational Intelligence: Beyond Individuals, Networks, and Technology

What does it mean for organizations to act intelligently? The concept of organizational intelligence has been of a topic of research since the early days of the field, yet there is a surprising paucity of theory around it. Organizational intelligence is an ability that is essential in helping organizations adapt to changing environments and find new avenues for growth. At the same time, how firms develop the consistent ability to make intelligent decisions and adapt is unclear. This symposium brings together a diverse group of scholars to consider organizational intelligent from multiple perspectives and levels of analysis. We ground our initial perspective in the later work of Jim March, who argued that achieving intelligence means maintaining openness to non-obvious paths of action and goals, which requires organizations to embrace both rationality as well as alternatives, such as sensible foolishness. We suggest in particular that while individuals are essential to creating organizational intelligence, we also must consider how the emergent properties of organizations – such as routines, technologies, and distributed attention – can foster and sustain intelligence. The aim is for each panelist to provide their perspective, engage in discussion about critical questions for future research directions, and then participate in audience Q&A.

Artist's Statement: On Mentorship.

As a medical student, finding mentors is challenging, especially in surgery, which is rooted in an apprenticeship model and still has a rigid hierarchy that makes it difficult for students to explore new avenues for growth. At times, finding mentors can seem daunting, as this often compels trainees to approach their superiors rather than the other way around. For me, I was able to build connections through research and clinical experiences. When I think of my mentors in this field, their uniting qualities are their willingness to listen to me, make my ideas feel valued, and cultivate mutual trust. Exchanges with my mentors have shaped my career goals for the better and helped me refine my areas of interest. As clinical education evolves, one constant is the idea of mentorship. Good mentors advise, but great mentors elevate their mentees. In my painting On Mentorship, on the cover of this issue, I depict an example of great mentorship. We see a young female surgeon operating with a headlamp and loupes as the focus of the piece. Her mentor is proportionally smaller and to the side, a supporting figure, drawing the eye to the more detailed trainee. As I progress in my career and make the transition from mentee to mentor (figuratively moving from left to right in this piece), I hope that I, too, will elevate my mentees by being trustworthy, open, and empathetic to support our mutual growth as physicians.On Mentorship

Blockchain-based IoT Systems: Techniques, Applications, and Challenges

The potential for blockchain-based IoT systems to enable secure and effective data sharing in a variety of industries has attracted a lot of attention in recent years. The fusion of blockchain technology and IoT devices can open up new avenues for growth and innovation, but it also comes with a number of serious drawbacks, including issues with scalability, security, interoperability, data privacy, cost, energy use, and governance. This study offers a thorough analysis of the various methods for putting into practise Blockchain-based IoT systems, along with their benefits and drawbacks. In order to address the issues with Blockchain-based IoT systems, we also suggest a hybrid technique that combines the benefits of several techniques. We also cover the important issues that need to be solved as well as the potential uses of Blockchain-based IoT devices. In order to help researchers and practitioners better grasp the current state of the art and the possibilities for further study and development, this paper seeks to provide a thorough review of Blockchain-based IoT systems.

Wow Momo Foods Pvt. Ltd.: in search of new growth drivers

Learning outcomes The case presents an ideal platform for discussing the branding strategy, brand elements and the factors that contributed to success of an entrepreneurial venture in the quick-service restaurant (QSR) segment. Further, it enables students to discuss changes that are necessitated as the firm looks for new growth avenues. After working through the case and assignment questions, students will be able to analyze the entrepreneurial journey of a startup in red ocean markets by assessing the factors that contributed to its success; comprehend the importance of branding strategy for small business – choosing/designing of brand elements and selecting the positioning strategy; and assess changes needed in the branding strategy over time and devise strategies for the continued success of the firm. Case overview/synopsis Kolkata-based QSR chain Wow! Momo was bootstrapped with a meager INR 30,000 in 2008 by two school friends Sagar Daryani and Binod Kumar. It went on to become India’s Wow! Momo very first QSR specializing in momos. By the year 2019, Wow! Momo was dishing out India’s favourite street food, “momos” from 300 outlets across 15 cities. It also claimed to have captured 90% market share in the organized momo business. The startup grew at a CAGR of over 50% between 2015 and 2019 and reported INR 1.19bn revenue in financial year 2019 with an EBITDA of 9.3%. Wow Momo Foods Pvt. Ltd (WMF), the parent company of Wow! Momo, had tasted stupendous success within a short period and set an ambitious goal of achieving revenue of INR 10bn by 2023–2024. Wow! Momo had achieved top of mind recall among the target customers and was also vying for the same share of wallet as formidable international giants such as McDonald’s, Domino’s, Burger King and KFC. However, compared to these large players, Wow! Momo offered a limited menu and a smaller average ticket size. At the same time, Wow! Momo’s market share was also threatened by a host of branded momo players that offered a similar menu and pricing. Both these factors did not argue well for WMF’s mammoth growth objective. Achieving revenue of INR 1.19bn in a matter of just 10 years was no small feat, but reaching targeted INR 10bn in half that time needed a different game plan altogether. The founders clearly needed to rethink their strategies for the next phase of growth. What would be the next growth driver for the company? Should it look for greener pastures outside India? Was it time to diversify the menu and think beyond momos? If so, then should new items be added to existing menu or a new brand be launched altogether? The case maps the journey of two entrepreneurs as they went on to set up a successful QSR chain. It examines their trials and tribulations as well as successful implementation of marketing strategy. It also looks at the dilemmas faced by a startup as it searches for new avenues for growth. Complexity academic level Graduate and postgraduate courses in Management. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Service Tyre and Tube Division: Strategic Capabilities for Business Growth

The case describes the growth challenges faced by Service Industries Limited (SIL) in the year 2014. There were a number of strategic growth options available to the firm, some related to product diversification and some related to product extension, and SIL had to devise the best plan in order to tap into these strategic growth options. Since 2011, SIL was continuously on the growth path where its domestic and international sales had increased. This had been made possible through improving virtually every aspect of its value chain as well as activities in the market and product development sides. However, recently, the domestic sector which gave the lion’s share of its sales was undergoing a stagnation, and thus SIL was exploring new avenues of growth in both the domestic and the international markets. These avenues included venturing into tractor tyres and tubes business, auto spare parts business (in which SIL had already embarked) and export business. Each of these growth options had its own peculiarities and implications on various sections of its value chain. This might disturb the very recipe of its internal systems that had given SIL significant growth since 2011 in the first place. Arif Saeed, Managing Director of SIL Tyre and Tube Division had to take steps in a careful and cautious manner in order to further grow.

Competing in digital ecosystems

Digital technologies are revolutionizing traditional interdependencies among businesses. As a result, managers have begun to recognize their business environments as digital ecosystems. For firms accustomed to framing their business environments as industries, this represents a significant shift in perspective—one that requires an understanding of fresh strategic initiatives necessary to compete in the digital era. In this article, we highlight what is new and different about digital ecosystems for firm strategy. We offer frameworks that explain how digital ecosystems provide firms with new sources of value and new avenues for growth. Two sets of underlying concepts govern these frameworks: (1) production and consumption ecosystems and (2) digital envelopes and product-in-use information. We introduce and elaborate upon these foundational concepts and highlight new strategic options for firms to compete in digital ecosystems.

Growth Theory and Growth Accounting: Reformulating Our Understanding of Growth

This paper seeks to address shortcomings in the growth literature – neoclassical growth theory and growth accounting. Specifically, the paper reformulates our understanding of the process of technical change, so that we view Hicks- and Harrod-neutral technical change as consistent, inseparable phenomena within a unified growth process. With this integrated Hicks-Harrod paradigm, the paper then: (i) reinterprets the steady state condition thereby clarifying the circumstances under which s, n, and δ are admissible, whereas g should be excluded, (ii) introduces the technology multiplier, which helps to restore technical change to its place as a public good, while creating new country-specific avenues for endogenous growth, (iii) opens a window for examining historic turning points in the growth experience, and (iv) introduces the Harrod-based accounting function thereby enabling the reconciliation and integration of growth theory and growth accounting. These reformulations substantially expand the boundaries of the neoclassical growth model to explore new avenues of growth that may be sufficient to explain the observed disparities in living standards across nations.

Growth Theory and Growth Accounting: Reformulating Our Understanding of Growth

This paper seeks to address shortcomings in the growth literature – neoclassical growth theory and growth accounting. Specifically, the paper reformulates our understanding of the process of technical change, so that we view Hicks- and Harrod-neutral technical change as consistent, inseparable phenomena within a unified growth process. With this integrated Hicks-Harrod paradigm, the paper then: (i) reinterprets the steady state condition thereby clarifying the circumstances under which s, n, and δ are admissible, whereas g should be excluded, (ii) introduces the technology multiplier, which helps to restore technical change to its place as a public good, while creating new country-specific avenues for endogenous growth, (iii) opens a window for examining historic turning points in the growth experience, and (iv) introduces the Harrod-based accounting function thereby enabling the reconciliation and integration of growth theory and growth accounting. These reformulations substantially expand the boundaries of the neoclassical growth model to explore new avenues of growth that may be sufficient to explain the observed disparities in living standards across nations.