ABSTRACT This longitudinal ethnographic study examines the development of the occupational self-concept of low socioeconomic status ultra-Orthodox women participating in a government-sponsored program to promote integration into the workforce. We followed participants for 18 months to learn about their experience and its effects, using group observations, in-depth interviews, and document analysis. The findings revealed central elements of the intercultural encounter of ultra-Orthodox women with a neoliberal organization. A year after the program’s conclusion, the participants unexpectedly underwent occupational regression, intensifying their commitment to their roles in the home arena rather than achieving the declared goal of occupational integration. The process led the women to embrace a self-concept resonating with the neoliberal characteristics presented in the program but applying it in the home and not the occupational space. This article suggests that neoliberal discourse, with its Western, secular, and class origins, left participants with a self-concept incompatible with the collective self characterizing their culture. We emphasize the importance of incorporating culturally sensitive practices for occupational rehabilitation which consider the potential conflict between the hegemonic discourse (represented by the organizations) and the program participants (minority groups from diverse cultural backgrounds).