This study aimed to characterize the hot iron branding (HIB) procedure by assessing its implications for animal welfare and its efficiency for cattle identification. The study was carried out in two stages: First, with 37 Nellore calves, by measuring the skin temperatures in the place of HIB application (ONB) and 10 cm above it (OFFB) immediately after its application and during four consecutive days, the time required for application of each HIB digit and the occurrences of rebranding; second, with two batches of cows (N = 97 and N = 94, respectively, by measuring the time spent to read cattle ID and comparing the efficiency of HIB vs. EET (electronic ear tag) and visual ear tags (VET) vs. EET. Skin temperature was significantly affected by the interaction between the place where the skin temperatures were taken (on and 10 cm above the HIB) and assessment day, with temperatures in ONB on days d0 and d2 being higher than in OFFB (p < 0.05), and 86% of the calves required at least one rebranding. EET reading was faster than HIB and VET (p < 0.001), and fewer errors were made when reading EET than HIB (1/97 vs. 17/97) and VET (2/94 vs. 12/94). We concluded that HIB potentially compromises cattle welfare and has a lower efficiency for cattle identification than EET and VET.
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