Transmission spectroscopy in the near-infrared region (1,100-2,500 nm) is used to determine the microstructure and the composition of poly(butadiene) (PBD) polymers and styrene-butadiene (SBR) copolymers in bulk and in carbon tetrachloride solution. The multivariate method of classical least squares (CLS) is used to analyze near-infrared spectra of polymers with NMR-determined microstructures and compositions. Although the near-infrared spectra of the pure analytes (cis-1,4-butadiene, trans-1,4-butadiene, 1,2-butadiene, and styrene) are highly overlapped, the CLS method provides accurate predictions of analyte concentrations, because all available spectral frequencies are used for quantitation. The sensitivity of near-infrared spectroscopy to intermolecular interactions and neighboring-group effects in these polymers is demonstrated.