The rapid development of maritime transport and the gradual increase in the number of ports, ships and shipping routes can produce direct economic benefits for regional development, and a profound grasp of the actual situation of maritime transport makes it possible to make practical plans for economic development and thus rationally develop and use marine resources. However, there is a lack of research on maritime transport, so this study is based on the AIS, waterways, routes and ports data in the near-shore sea area of Guangdong Province. Using GIS spatial analysis technology and various mathematical models, we refer to the evaluation method of road traffic dominance. It analyses and proposes the evaluation indexes of maritime traffic advantages, such as the density of maritime traffic network and the proximity of ports. Based on the actual situation of the study regions, the indicators were quantitatively evaluated and analyzed. The economic development level of each region was also quantitatively evaluated using principal component analysis, and the study regions were classified based on the coupling-coordination model. The results show that the coastal area of Guangdong Province is divided into four types of zones according to the coupling-coordination type of zoning criteria. Corresponding development suggestions are put forward for different zones, and the research results provide certain practical guidelines for promoting the benign cycle development of maritime traffic and economy, and have important guiding significance and application value for the organization and safety of maritime traffic.