Concrete structures with shallow grooving depths require minimal adjustments to accommodate horizontal near-surface-mounted (NSM) carbon fibre-reinforced polymer (CFRP) strips. This method proves advantageous in minimizing damage to reinforced concrete structures, establishing itself as an effective reinforcement technique. To delve into the interfacial performance of the horizontal CFRP strip reinforcement, single shear pull-out testing is utilized to analyze and compare the interfacial bonding performances of concrete specimens reinforced with external bonding (EB), NSM, and horizontal NSM CFRP strips. The study also explores the influence of groove depth-to-width ratio on the interfacial bonding performance of horizontal NSM CFRP strip reinforcement. An interfacial bond-slip principal structure model of horizontal NSM CFRP strips and concrete is established, factoring in the groove depth-to-width ratio. Subsequently, the proposed interfacial bond-slip model is validated through finite element numerical simulation. The results show that the horizontal NSM CFRP strips reinforcement method exhibits commendable bonding capacity and interfacial bond stiffness. Within a specific range of groove widths, increasing the groove depth-to-width ratio diminishes the distance between the peak bond shear stress location and the loading end of the horizontal NSM CFRP strip-reinforced specimens. This improves the interfacial bonding performance between the horizontal NSM CFRP strips and concrete. The theoretical curve derived from the interfacial bond-slip principal structure model aligns well with test data across all reinforced specimens. FEM numerical simulations based on this interface bond-slip principal structure model demonstrate minor relative errors compared to experimental values. Furthermore, the theoretical distribution curve of CFRP strip strain closely follows the measured distribution curve. This model concerning the bond-slip principal structure of the interface between horizontal NSM CFRP strips and concrete, accounting for the groove depth-to-width ratio, exhibits applicability and stands as a valuable reference for practical engineering applications.