Increasing the investment attractiveness of the cultural sphere of Ukraine is possible only with the introduction of modern tools and mechanisms to attract resources that have become widespread in the world and have proven their effectiveness.
 The model of public financing of culture is formed in each country on the basis of a choice of methods, forms and mechanisms of financial policy. Its formation is greatly influenced by such factors as traditional national cultural preferences, as well as the development of philanthropy, sponsorship and philanthropy. The system of financing culture and art is determined by the degree of centralization of public administration and the nature of intergovernmental relations. In unitary states, the central budget continues to play a major role.
 The main types of financial support for culture and art in different countries by attracting state investment (budget funding) are direct funding, general and targeted transfers, joint participation of different levels of government, support through independent intermediaries, public-private partnership.
 The experience of financial support for the cultural sphere in the EU countries indicates that countries are trying to pay considerable attention to the development of this sphere. The most common mechanism for attracting investment and increasing funding for culture in the EU is a reduced VAT rate on the consumption of a cultural product or service.
 Despite the significant number of tools used by European countries to attract investment in culture and increase the investment attractiveness of culture, we should not forget about public investment. Public and private investment are complementary. Public investment, in turn, guarantees the priority of the sphere for the state, consolidates the development of confidence in the public good of culture, ensuring the stability of the development of the cultural sphere.
 In the proposed model of multi-channel financing, the main investors can be the state at the expense of state and local budgets, private partners (businesses, enterprises, etc.) and directly the population (those who consume cultural services and products).
 The proposed model of multi-channel financing combines best practices and tools to attract financial resources in the field of culture, which have become widespread in the European Union. It should also be noted that based on the analysis, it can be argued that the introduction of a project approach to finance culture and create competitive markets for cultural services can serve as a basis for organizational and economic mechanism to increase investment attractiveness of culture in Ukraine.