Natural Hairstyles Research Articles

Clinical factors and hair care practices influencing outcomes in central centrifugal cicatricial alopecia.

Central centrifugal cicatricial alopecia (CCCA) is the most common form of primary scarring alopecia in women of African descent, negatively impacting their quality of life. Treatment is often challenging, and we usually direct therapy to suppress and prevent the inflammation. However, factors affecting clinical outcomes are still unknown. To characterize medical features, concurrent medical conditions, hair care practices, and treatments used for patients with CCCA and assess their relationship with treatment outcomes. We analyzed data from a retrospective chart review of 100 patients diagnosed with CCCA who received treatment for at least one year. Treatment outcomes were compared with patient characteristics to determine any relationships. P-values were calculated using logistic regression and univariate analysis with 95% CI P < 0.05 was considered significant. After one year of treatment, 50% of patients were stable, 36% improved, and 14% worsened. Patients without a history of thyroid disease (P = 0.0422), using metformin for diabetes control (P = 0.0255), using hooded dryers (P = 0.0062), wearing natural hairstyles (P = 0.0103), and having no other physical signs besides cicatricial alopecia (P = 0.0228), had higher odds of improvement after treatment. Patients with scaling (P = 0.0095) or pustules (P = 0.0325) had higher odds of worsening. Patients with a history of thyroid disease (P = 0.0188), not using hooded dryers (0.0438), or not wearing natural hairstyles (P = 0.0098) had higher odds of remaining stable. Clinical characteristics, concurrent medical conditions, and hair care practices may affect clinical outcomes after treatment. With this information, providers can adjust proper therapies and evaluations for patients with Central centrifugal cicatricial alopecia.

Military Grooming Standards and Black Hairstyling Practices.

Throughout history, armies of the world have codified grooming standards for their members. In the USA, the Department of Defense (DoD) provides overall guidance for grooming standards and each uniformed military service develops, promulgates, and enforces its own grooming standards. The specific details of each service's grooming standards are revised regularly to conform to contemporaneous notions of professionalism and operational necessity. In light of growing recognition of and respect for the diversity of people serving in the military, specific language used to describe certain hairstyles and hair textures as well as associated grooming policies have gained attention. Efforts have been made to modify the policy and language to be more inclusive, especially of minority groups with physiologic and cultural differences that influence grooming practices. Initial efforts in the DoD toward this endeavor were made possible with advocacy from members of the Congressional Black Caucus. We obtained service-specific documents, current and former, from the Army, Navy, Air Force, and Marine Corps that regulate the grooming standards for military personnel. We then examined the documents for text that addressed hair and hairstyles, specifically noting language describing and regulations regarding traditionally Black or African American hairstyles (i.e., afros, dreadlocks/locks/locs, braids, twists, etc.) for female and male soldiers. We also examined recently introduced legislation which seeks to end discrimination based on a person's hair texture or hairstyle, "Creating a Respectful and Open World for Natural Hair Act," abbreviated as the CROWN Act in the context of current grooming standards. Our examination of the grooming regulations of four branches of the U.S. Military shows recent modifications of the language governing female hairstyles, particularly natural hairstyles seen among African American women, such as cornrows, braids, and locs (or locks). Changes made to grooming standards demonstrate a shift in language used to describe natural hairstyles. Words with negative connotations (i.e., "matted," "unkempt," and "dreadlock") have been removed. These have been replaced with more descriptive language that provides a more objective definition of certain hairstyles. While these hairstyles have some level of regulation as to exact dimensions and styling rules to fit with the goal of uniformity in appearance and do not extend to male service members, recent updates in grooming standards have expanded to be inclusive of these natural hairstyles. Recent changes in language and policy in the military have been noted as positive examples in the CROWN Act. The DoD has recognized that former grooming standards, specifically regarding hair and hairstyles, may have introduced inequities in the treatment of military personnel. The DoD and its component military services have long been engaged in programs to ensure equal protections among its workforces. The re-examination and clarification of grooming standards related to hair and hairstyles is another effort to ensure equity and inclusion. The military services are working with great sincerity to implement policies that promote inclusiveness broadly. Steps to remove discrimination on the basis of hair and hairstyle can make the overall work environment more inclusive for people of color. Passage of a federal CROWN Act will promote similar or parallel changes for federal employees outside the military services.

Historicizing black hair politics: A framework for contextualizing race politics

AbstractIn this article, I chronicle the ways in which Black women's hair has been used not only to exert political oppression and dominance, but also to resist alienation in the Americas. Whether covered during field labor, groomed on Saturday evenings, celebrated on Sunday, arranged as prestigious imitation in the “Big House,” braided into secret codes in Colombia, shaved as punishment, or denied all exhibition under the tignon laws in Louisiana, hair has been weaponized to control, hypersexualize, and de‐feminize Black women for centuries. More recently, there has been a resurgence of natural hairstyles, which has been abundantly documented in sociology and anthropology. However, this trend has been countered by restrictive policies that insist on standardizing Whiteness as the norm of hair structures. Drawing on studies of race and hair across multiple periods of Pan‐American history, this article argues that in more ways than one, Black hair is, and has always been, political.

Why So Much Ado About a Hairdo? Examining How the Hair Choices of Black Women Vary by Occupation

To better understand negative stereotypes and biases against natural Black hairstyles (e.g., afros, braids, dreadlocks), this study examines the hair style choices of Black women working in four occupational groups (finance, medicine, law, and technology). Using literature on identity shifting, professional identity, and professional appearance norms, we predicted variation in the hairstyle choices of Black women employed in these four occupations. Results indicate Black women technology professionals were significantly more likely to wear natural hairstyles than any of the other three occupations. Black women lawyers were significantly less likely than either physicians or women in technology to wear natural hairstyles. As predicted, the more conservative and formal the work environment, the more likely Black woman adjust their hairstyle to mirror white standards of what is viewed as professional.

Afro-Ethnic Hairstyling Trends, Risks, and Recommendations

Hairstyling trends among Black women fluctuate with social, cultural, and environmental pressures. Dermatologists should be aware of current trends and their associated risks in order to provide the best care to this population. In order to summarize the updated trends and associated health risks for the most common hairstyles worn by Black women, a literature review was performed. PubMed and EMBASE were used to identify articles related to hair styling practices, studies on the effects or risks of various styling practices, and magazine articles citing current styling trends among women of African descent. All hairstyles were found to have associated health risks; however, natural styles had the fewest adverse associations of all styles reviewed. Central Centrifugal Cicatricial Alopecia (CCCA) is the most cited hair disorder in this population, possibly linked to both chemical relaxants and traction styles. Additional studies are needed to further establish causality between these styles and CCCA. Additionally, while acceptance of natural hairstyles is on the rise, there is more work to be done throughout society to help protect and encourage women who choose to wear Afrocentric styles. Dermatologists should be well versed in these hairstyles and ready to lend appropriate advice to patients when it is requested.

To be, or not to be…Black: The effects of racial codeswitching on perceived professionalism in the workplace

Black people engage in a variety of behaviors to avoid stereotyping and promote a professional image in the workplace. Racial codeswitching is one impression management strategy where Black people adjust their self-presentation to receive desirable outcomes (e.g., perceived professionalism) through mirroring the norms, behaviors, and attributes of the dominant group (i.e., White people) in specific contexts. In this study, we examine whether racial codeswitching enhances perceived professionalism for Black employees. We investigate Black and White participants' perceptions of racial codeswitching and subsequent evaluations of professionalism through manipulating three behaviors (e.g., adjusting style of speech, name selection, hairstyle) of a fictitious Black coworker in two, between-subjects experimental studies using audio and written stimuli. Results indicate that employees who engage in racial codeswitching are consistently perceived as more professional by both Black and White participants compared to employees who do not codeswitch (Studies 1 & 2). We also found that Black participants perceive the non-codeswitching employee as more professional than White participants (Studies 2a & 2b). Black and White participants' evaluation of specific codeswitching behaviors varied with both groups supporting adjustment of speech, opposing adjusting one's name, and diverging on wearing natural hairstyles (Studies 1 & 2). Although racial codeswitching is presented as an impression management strategy, it may reinforce White professional standards and generate social and psychological costs for Black employees. Implications of our work for impression management and impression formation are further discussed.

Why the CROWN Act of 2020 must be Passed into Law

Black people are often burdened with having to decide between their natural hair and their employment. Media reports of late have uncovered that Black people of all ages and genders have faced the difficult choice of giving in to discrimination of their natural hair in school and at sporting events. The CROWN Act of 2020 was introduced as a response and a way forward in overcoming this burden. Furthermore, this legislation is an effort to educate the general public about the natural hair styles that are often seen as unkempt but are a proud aspect of Black culture. This paper will give the author’s perspective of the significance of this legislation and personal experiences that have formed these views.

Natural Hair: a Vital Component to Black Women's Health.

Hair is a barrier to physical activity engagement for Black women. Eurocentric and straight hairstyles have shown to compromise Black women's health; yet, the health implications of these hair practices have garnered little attention. This study examines the impact of natural hair on physical activity behaviors and health profiles among Black women. Sixty-nine Black women (ages 18-51) affiliated with a large predominately White institution completed demographic and hair questionnaires, Godin's Leisure-Time Exercise questionnaire, Rosenburg's self-esteem scale, and the Bankhead-Johnson hair-esteem scale. Body composition was assessed using waist circumference and body mass index. Descriptive statistics including mean, standard deviation, and percentages were employed to determine health status in each measure. Correlation analysis determined associations between each variable. Black women with natural hair were physically active, and had positive hair- and self-esteem profiles. Body composition was high; however, BMI metrics used are inappropriate for Black women. The authors conclude that natural hair may be a catalyst for Black women to improve mental and physical health. Afrocentric approaches that include affirmations of natural hairstyles are recommended to increase the effectiveness of health and physical activity promotion efforts that target Black women.

Heavy is the Head That Wears the Crown: Black Men's Perspective on Harmful Effects of Black Women's Hair Product Use and Breast Cancer Risk.

Racial disparities in breast cancer are well-documented, and Black women assume a disproportionate burden of breast cancer mortality. Black women also commonly use hair products containing endocrine disrupting chemicals (EDCs) more often at an increased rate, as compared to other racial/ethnic groups. Emerging findings have reported the use of hair and other personal care products containing EDCs may contribute to breast cancer risk. While some sociocultural perspectives about hair and identity have been explored, the role of beauty expectations upheld by males has not been studied. Through a community-based participatory methodology, we explored perceptions and beliefs held by Black men regarding Black women’s hair, chemical exposures in hair products, and breast cancer risk. Focus groups and key informant interviews—among men with and without partners with a history of breast cancer—were used to examine the male perspective regarding the attractiveness of Black hairstyles, opinions of beauty norms, and knowledge of breast cancer risk factors. Interviews were audio-recorded, transcribed, and analyzed guided by grounded theory methods. From the 66 participants interviewed, there was general support for natural hairstyles, which were associated with confidence and self-esteem in women. Men agreed that beauty standards and societal pressures play notable roles in the women’s personal behaviors though they mostly lacked knowledge of women’s breast cancer risk related to EDCs found in personal care products. Participants suggested a multipronged strategy centered on community education involving social and traditional media campaigns, and the engagement of policy makers in intervention efforts.

The Natural Hair Bias in Job Recruitment

Across four studies, we demonstrate a bias against Black women with natural hairstyles in job recruitment. In Study 1, participants evaluated profiles of Black and White female job applicants across a variety of hairstyles. We found that Black women with natural hairstyles were perceived to be less professional, less competent, and less likely to be recommended for a job interview than Black women with straightened hairstyles and White women with either curly or straight hairstyles. We replicated these findings in a controlled experiment in Study 2. In Study 3A and 3B, we found Black women with natural hairstyles received more negative evaluations when they applied for a job in an industry with strong dress norms. Taken together, this article advances the research on biases in the labor market in the age of social media use and highlights the importance of taking an intersectional approach when studying inequity in the workplace.

'When the Sun of Cultural Beauty Rises, the Competent Mind Remains Resilient!': The Journey of Title VII and the Story of Natural Hair

The Article analyzes the origins of black women’s natural hair, the effects of natural hairstyles in the workforce versus other hairstyles, and resolutions to embracing natural hairstyles as a part of a black woman’s culture. The author discusses the importance of culturally competent programs, reviews the need to expand the definition of race, and tracks the progress of legislation in support of natural hairstyles and associated protective hairstyles. The author suggests that the definition of race under Title VII of the Civil Rights Act of 1964 be expanded to include characteristics of a person’s culture such as hairstyle and that the courts should evaluate cases linked to Title VII by considering both the immutable and mutable characteristics of a person. The Article reviews cases analyzed under Title VII from 1975 to 2016, identifies a trend of how courts apply Title VII based on immutable and mutable qualities, and suggests methods to expand the court’s application of Title VII while intertwining the efforts of legislation at the state level to protect natural hairstyles and other traits of race. The author explains that for changes to be made in the definition of race, culturally competent programs must be established in the workplace to help employees gain an awareness of cultural differences among the workforce, which in return can fuel a new and more expansive definition of race. Furthermore, the author’s research shows that successful efforts at the state level have been made and on-going efforts at the federal level are being made to protect race in respect to traits significant to various cultures. The author recommends stimulating a culturally understanding work environment, which can lead to a broadened interpretation of race under Title VII that is inclusive of different cultural groups.

Melanated Millennials and the Politics of Black Hair

ObjectiveThis research employs the phenotypic prototypicality framework to makes a connection between African‐American voters' perceptions of African‐American women candidates' appearances and candidate evaluations in contests with limited information. The primary focus is on the candidates' skin tone and hair texture.MethodsThe data consist of a convenience sample of 672 African‐American students from a Historically Black University in the Deep South. An experimental research design was employed to test whether African‐American candidates who possessed phenotypes that mirrored the prototypical African American were perceived differently when compared to those with more Eurocentric features. Each subject was randomly exposed to a stimulus that consisted of a brief campaign platform and an image of a light or dark woman donning either straight hair, twist outs or dreadlocks. Those subjects in the control group were exposed to an image of a dark male with short hair.ResultsAfrican‐American students found the dark candidates to be more attractive when compared to their lighter counterparts, regardless of hairstyles. Candidates who possessed the prototypical Afrocentric appearance (i.e., dark skin and/or textured hair) were found to be more supportive of Historically Black Colleges and Universities, progressive policies and were perceived to be more hardworking, when compared to their lighter counterparts. Light‐skinned women, regardless of hairstyles, were perceived to be less supportive of Black Nationalist views.ConclusionThe findings here run counter to the conventional wisdom associated with colorism, whereby African Americans have been deemed to possess self‐hatred by possessing a more positive bias toward women with a lighter hue and straight hair. In recent years, due to such events as police shootings of unarmed African‐Americans and the Black Lives Matter movement, Black Millennials have become more aware of the oppression and discrimination faced by many African Americans. This heightened level of consciousness, in tandem with the fact that they were born during an era when natural hairstyles were being popularized, has led them to embrace the aesthetic revolution that includes appreciating their melanated skin and kinky hair.

Hair Matters: Toward Understanding Natural Black Hair Bias in the Workplace

Using an inductive qualitative approach, this study examined natural Black hair bias in the workplace. An analysis of 274 comments posted to online discussion boards revealed that some Black women are embracing natural hairstyles, but many feel pressured to conform to Eurocentric hairstyles and some have experienced negative consequences stemming from their natural hairstyle choices. Within the comments, three major themes, namely,(1) hair bias, (2) identity (including self-concept and identity transition), and (3) conformity, as well as five minor themes, were identified. Based on the qualitative analysis, we identified labeling theory, identity theories (self-concept and identity transition), and the facades of conformity theory as relevant and useful in guiding future research. The key themes were integrated into a model to provide a more comprehensive story of hair bias experiences that may be useful in guiding future research.

Hair As a Barrier to Physical Activity among African American Women: A Qualitative Exploration.

African American (AA) women face unique sociocultural barriers to physical activity (PA) engagement. Such barriers may contribute to their low PA levels and high cardiometabolic disease burden. One particular barrier reported among AA women in recent research is that being physically active can have an undesirable effect on the hairstyles and hair maintenance of many AA women. However, the underlying mechanisms contributing to this barrier have not been fully elucidated. The purpose of this study is to explore hairstyle maintenance as a barrier to PA among AA women and to identify effective strategies to overcome this barrier in the design of a culturally relevant PA intervention. A qualitative study design was used. Data were collected from the focus groups comprising 23 sedentary and obese AA women (median age = 38.1 years, median body mass index = 39.8 kg/m2). Content analysis was used to analyze these focus group data. Three key themes emerged from the qualitative narratives of participants: (1) impact of perspiration on hair and hairstyle maintenance, (2) image and social comparisons, and (3) solutions to overcome hair-related barriers to PA. For impact of perspiration and hairstyle maintenance, participants described how perspiring while engaging in PA negatively impacts many of their hairstyles. Participants further discussed how time and monetary burdens associated with PA-related hairstyle maintenance further contributed to this issue. Findings for the theme of image and social comparison focused on how an AA woman's hairstyle is an important part of the image and the social comparisons made by non-AAs regarding the hairstyles and maintenance practices of AA women. For solutions to hairstyle maintenance barriers, participant described a variety of potential styling techniques that may help alleviate PA-related maintenance concerns, including braids, locks, and natural hairstyles. However, no styling technique was uniformly endorsed by all study participants. Findings highlight the significance of hair in the AA community and provide further insight on appropriate intervention design strategies to overcome this sociocultural barrier to PA. Future research is needed to corroborate and further expand on our findings.

The Impact of Hair on African American Women’s Collective Identity Formation

The Black Pride and Power Movements of the 1960s and 1970s changed the aesthetic of the larger African American community, promoting self-affirmation and reclaiming African pride. As individuals engaged in the movement, they began to internalize new meanings and understandings of themselves, leading to self-transformation and collective identity that promoted the specific political ideology and agenda of the group. In this research, the lived experiences of African American women who were emerging adults (ages 18–25) during the Civil Rights Movement from 1960 to 1974 were examined, through in-depth interviews, to understand their experiences with wearing natural hairstyles during this time. Seven participants highlighted how wearing natural hair was used in the three dimensions of collective identity formation: boundaries, consciousness, and negotiation. Participants’ counterhegemonic use of appearance constructed, created, and negotiated a collective identity that was aligned with demonstration for racial equality of African Americans.

Communicating behavioral genetics: Charting the limits of the genetic interpolation effect

Background: Scientific research has linked genetic predispositions to complex social behaviors and orientations. Recent empirical work in science communication suggests that the dissemination of these research findings can impact on public beliefs about the influence of genetics. The genetic interpolation hypothesis posits that exposure to this type of news causes the public to update their views about the influence of genetics on human beings and to infer greater genetic causation for other social traits that are not mentioned in the news content. The main purpose of this study is to test whether the genetic interpolation effect also emerges following exposure to a soft treatment: a short summary paragraph rather than a real news article. It also tests if specifying that a particular gene has a marginal effect succeeds at moderating the genetic interpolation effect. Finally, the study tests a counter-hypothesis: instead of resulting from belief updating, the genetic interpolation effect is triggered by the simple act of thinking about genetics shortly before reporting beliefs. Methods: In total, 2080 respondents were recruited from a pre-existing online panel and were randomly split into four experimental groups: group 1) no message; group 2) a paragraph about how genes can impact on voting behavior; group 3) the same paragraph as group 2, plus an indication that the effect of a particular gene is small; group 4) a paragraph about how genetics impact on physical traits such as eye color. Subjects were then asked to evaluate the role of genetics in causing three traits: voting at election; intelligence; and natural hair style (curly or straight). Results: The analyses reveal no evidence supporting the genetic interpolation hypothesis, the moderation hypothesis or the counter-hypothesis. Conclusion: Overall, the results suggest that exposure to a paragraph describing how genes can impact on complex social behavior is not sufficient to trigger the genetic interpolation effect.

The hair grooming practices of women of African descent in London, United Kingdom: findings of a cross-sectional study.

There is a lack of published data pertaining to the hair grooming practices of women of African descent in Europe. However, these data are important in facilitating culturally appropriate discussions on hair loss prevention. We sought to describe the hair grooming practices of adult women of African descent in London, UK. Analysis of pooled data collected from a questionnaire-based study exploring correlates of hair loss in women of African descent in London. A maximum of 242 subjects were included in the final data analysis. Subjects had a mean age of 41.1 years (CI: 39.3-42.9) and exhibited a diverse range of scalp hair phenotypes, although the majority (76.3%) had type 6, 7 or 8 hair. A percentage of 64.9 had more than five different hairstyles since childhood, with natural hairstyles being the most frequent current hairstyle (52.6%). The mean frequency of hair washing was 17.9 days (CI: 15.8-20.0), increasing to 32.8 days (28.6-37.0) when hair was braided or in a weave. The mean frequency of hair braiding/weaving was 63 days (CI: 56.3-69.7), whereas that for application of chemical relaxers was 88.6 days (CI: 75.6-101.6). While 59.2% of subjects avoided concurrent use of hair colours and chemical relaxers, only 46.3% avoided braiding chemically relaxed hair. The hair-care practices of women of African descent should be borne in mind when treating hair and scalp disorders in this group. Although the current trend is towards natural hairstyles, some adverse hair-care practices still persist which should be addressed through culturally appropriate public health messages on hair loss prevention.

African women’s hairstyles as communication media - A comparison between young and old women’s hairstyles -

The purpose of this study is to examine the different communication messages behind African women’s hairstyles, and to compare young and old African women’s hairstyles. The contents of this research are: the hairstyle as communication media, the types of African women’s hairstyles, and the difference between young and old women’s hairstyles. We used a review of literature and an empirical study as the research methods for this study. For the literature review, we used papers on African hairstyles, and we linked hairstyles to corresponding communication. For the empirical study, we took a database of 240 pictures (120 pictures of young women and 120 pictures of old women) from websites related to African hairstyles and we analyzed the pictures to differentiate between young and old African women’s hairstyles. The results of this study reveal that African women’s hairstyles express messages of power, ceremony, and status and identification communication. Within the 240 pictures, we found out which hairstyles are preferred by young and old women. Young African women prefer long, straight hairstyles and artificial hair (wigs), while old women keep short, natural hairstyles. The result of this research will be useful for understanding African women’s hairstyles as well as contribute to the field of hair design.

A Multidimensional Analysis of What Not to Wear in the Workplace: Hijabs and Natural Hair

This Article challenges a relatively universal judicial and societal assumption that employers’ enactment and enforcement of grooming codes are inconsequential to women’s access to, and inclusion in, American workplaces. Specifically, this Article provides a multidimensional analysis of workplace grooming codes, shedding light on the comparable journeys of discrimination that Black and Muslim women experience when their hair and hair coverings are subject to employer regulation. Further, it illustrates that since Black and Muslim women’s identities are not mutually exclusive, Black women who are Muslim may also suffer a double form of discrimination if an employer bans both hijabs and natural hairstyles in the workplace. Thus, for the first time, this Article specifically contemplates the interconnectivity between the socio-politically constructed identity of Black and Muslim women, the socio-political and personal meaning of Black women’s natural hairstyles and Muslim women’s hijabs and resulting discrimination — under the law and in society. In so doing, this Article illuminates how these women, who are racialized as non-white due to their physical appearance and/or their religious faith and observances, share similar experiences as it relates to workplace inclusion and exclusion vis a vis what adorns their heads. This Article also demonstrates that workplace prohibitions against Black women’s natural hairstyles and Muslim women’s donning of a hijab are closely aligned forms of race and gender-based discrimination, triggering parallel actual as well as perceived stigmatization, vulnerability, and exclusion for these women of color, which civil rights constituencies have not fully exposed and addressed. This Article draws upon the works of notable critical race and sexuality theorists in its contention that a “multidimensional” analysis of the discrimination that women of color as a collective experience in the workplace — at the intersection of race, religion, and gender — is vital for a deeper understanding of the civil rights issues at stake, as well as for increased and sustained civil rights advocacy challenging the legality of such grooming codes. Thus, this Article calls for cross-cultural advocacy among civil and workers’ rights constituencies so that antidiscrimination law, doctrine, and advocacy can more meaningfully attend to the deprivation of equal conditions, privileges, dignity, and personhood that Black and Muslim women suffer due to the arbitrary enactment and enforcement of workplace grooming codes banning natural hairstyles and hijabs in the workplace.

여성의 생활만족도와 헤어스타일행동 및 헤어스타일 이미지 선호의 관계 연구

The purpose of this study was to investigate the relationships between the hairstyle behavior, hairstyle image preference and life satisfaction of women in their 20s, 30s, and 40s, and to examine the differences of the hairstyle behavior, hairstyle image preference, and preferred hairstyle according to demographic variables. The research method was a survey method using a questionnaire. Total of 674 women in their 20s, 30s, and 40s were tested, 309 of whom residing in the Seoul metropolitan area, with the remaining 365 residing in Gangweon-Do. Life satisfaction factors such as socio-economic satisfaction, happiness, and physical satisfaction significantly influenced the women`s hairstyle behavior. The women with higher level of physical satisfaction had higher level of conformity, individuality, fashion, and interpersonal orientation of hairstyle. It also showed that the higher the level of socio-economic satisfaction meant greater preference for graceful hairstyle images. As well as the level of happiness correlated with the preference for feminine and sophisticated hairstyle images. The women who preferred long layered wave hairstyles liked feminine, natural, and sophisticated hairstyle images. The women in their late 40s had higher interpersonal orientation of hairstyle than those in their early 20s and 30s. Overall, a natural hairstyle image was favored the most, whereas a unique image was favored the least.