During the implementation of online learning, some policies in the education sector cannot be implemented such as the National Literacy Campaign and Strengthening Character Education. These two programs can be integrated into the learning process including in language learning, especially the learning models and teaching materials. This study aims to develop a genre-based learning model by integrating literacy and character-strengthening activities. This Research & Development (R & D) used the Plomp Development model (Preliminary Research, Prototyping Phase & Assessment Phase). In the Assessment Phase, the researcher tested the developed product to check its practicality and effectiveness. The instruments used were questionnaires, observation sheets, and tests. The subjects were students of State Senior High School 8 Padang. The results showed that the genre-based learning model which integrates literacy activities and character-strengthening effectively increases students’ literacy (reading and writing) and builds their character. This model does not significantly influence students' reading skills but significantly influences students’ writing skills.