ABSTRACT Humanity has maintained cultural connections with our environments from time immemorial. Plants and artisan crafts are a prime example, as craft purpose, skill, design and species used can vary greatly between communities and the loss of a critical plant species can result in a loss of access to cultural craft practices. To mitigate global biodiversity loss, conservationists are faced with the challenge of assessing species vulnerability to extinction and prioritizing species for conservation funding using information instruments, like the IUCN red list. This process does not necessarily consider a species’ cultural importance. In this paper, we address this gap for plant species used in artisan crafts in Colombia. We aim to answer the following: (1) how represented are endemic species in artisan crafts; (2) how threatened are artisan craft species according to (a) international and (b) national vulnerability status? We used the number of species-associated common names as a proxy for cultural awareness. We found that continentally regional species were far more represented in Colombian artisan crafts than national endemics. We also found a strong positive relationship between the number of common names and national vulnerability assessment status, but no statistically significant relationship for international vulnerability status. Based on our results, well-known plants used in Colombian artisan crafts are more likely to be assessed nationally than internationally. While the IUCN is thorough in their recommendations, more can be done to prioritize the inclusion of conservation assessments for species based on their contributions to cultural diversity.