Narrative Techniques Research Articles

Digital Storytelling in Advertising: Analysis of Health Advertisements in Nigeria

This paper examines the role of digital storytelling in health advertising within Nigeria, focusing on how this narrative technique influences public health awareness and behaviour. Utilizing a mixed-methods approach to analyze various health advertisements across digital platforms, evaluating their effectiveness in engaging audiences and conveying critical health messages. The study explores the elements of digital storytelling such as narrative structure, visual content, and interactivity and their impact on audience perception and engagement. Findings suggest that digital storytelling significantly enhances the relatability and memorability of health messages, leading to increased awareness and behavioural change. The paper also discusses the challenges and opportunities faced by health advertisers in Nigeria's digital landscape, providing insights into best practices for crafting compelling health campaigns. The study also selected a few notable case studies of digital health campaigns that have utilized digital storytelling effectively to provide detailed examples of successful digital health advertising campaigns in Nigeria.

Study on the Cross-cultural Acceptance and Influence of Dickens' Literary Works

This research is entitled "The Reception and Effect of Charles Dickens' Works in cross-cultural Communication", which can analyze the reception of Dickens' works in China and its deep penetration into Chinese society, culture and literature in the late Qing Dynasty and the early Republic of China. Focusing on the period from 1895 to 1915, when Western ideas flooded into the land of China, Dickens, one of the leading figures in Western literature, whose passages were translated into China, immediately triggered profound reverberations. This paper begins with an overview of the initial transformation of Dickens' works in the Chinese environment, and studies the translation methods, publication history, and the reaction and experience of the early readers. Further, by depicting the Chinese society from 1895 to 1915, it reveals how Dickens's works interwoven dialogue with the ideological changes in China at that time, especially insight into how the intellectual elite reflected on and challenged the established social structure with Diellet's words, and further promoted social changes. Then this study also focuses on the localization process of Dickens' works in the Chinese cultural circle, focusing on the reshaping of themes, the adaptation of literary techniques and narrative techniques, and the driving force of these variations on the evolution of modern Chinese literature. Finally, individual texts such as Oliver Twist and A Tale of Two Cities are analyzed to deepen the insight of illusion and innovation in cross-cultural communication. The conclusion shows that China's absorption of Dickens goes beyond mere literary transaction, and actually reflects the confrontation and fusion of the blend of Chinese and Western. These imported works not only broadened the Chinese people's vision of literature and art, but also boosted the modernization of Chinese society and brought new vitality to the prosperity of Chinese literature. This study contributes a new view into the Sino-English cultural intersection in the late 19th century and early 20th century, and also provides a valuable reference for further research on the acceptance and influence of cross-cultural literature.

Recovering, reimagining or reinventing Elizabeth Macarthur in speculative biography

ABSTRACT This investigation of four biographical narratives on the same person, all published since 2018 and inspired by the same epistolary corpus, demonstrates differences in authorial purpose and reader expectation across the ‘speculative spectrum’ of biographical interpretation. The subject, Elizabeth Macarthur, arrived in New South Wales in 1790. Two of the texts are works of historical scholarship, with apublishers’ classification non-fiction biography. The other two are published as novels. The authors’ differing purposes, their interpretations and their stylistic treatments of the same source material, provide an illustrative demonstration of the narrative functions of biography and biofiction. This essay examines the depiction of Elizabeth Macarthur’s life in the four texts to highlight the differences between scholarly biographies and biofictions from the perspective of their writing practices. It examines their use of speculation and literary devices and how these are signposted to the reader by evaluating the authors’ engagement with archival sources, their use of empathy and projection and their narrative techniques. It questions how biofiction can supplement or supplant traditional biography.

MAGICAL REALISM ELEMENTS IN DIANNA WYNNE JONES’ NOVEL HOWL’S MOVING CASTLE

This study offers an in-depth analysis of the elements of magical realism in Diana Wynne Jones' novel Howl's Moving Castle. The research focuses on specific instances of magical realism, examining their impact on character development, relationships, and personal growth throughout the narrative. Using Wendy B. Faris' theoretical framework of magical realism, this study aims to reveal how fantastical elements shape character interactions and influence readers’ perceptions of the genre’s unique attributes. A qualitative descriptive method is employed to identify three core elements of magical realism within Howl's Moving Castle: the irreducible element, the phenomenal world, and the disruption of time, space, and identity. These components are shown to significantly impact character dynamics and personal transformations, highlighting how magical realism blends reality with myth to explore complex human experiences and social themes. The findings provide valuable insights into the narrative techniques and thematic depth of the genre, enriching the understanding of magical realism’s role in literature.

A HERMENEUTIC ANALYSIS OF FILM THE LAST LETTER FROM YOUR LOVER

The relationship between past and present is a compelling theme in film, particularly in The Last Letter from Your Lover, which explores love, time, and memory across two eras—the 1960s and the modern day. This study aims to interpret The Last Letter from Your Lover using a qualitative approach, grounded in Gadamer’s hermeneutic theory, to uncover layered meanings that are not directly expressed within the film. The analysis draws on primary data from key film elements, including dialogue, character development, narration, and other cinematic techniques, to provide a nuanced interpretation. Secondary data from academic literature, journals, and articles on hermeneutics supplement the study, offering theoretical depth to the analysis. Findings reveal how themes of love, time, and memory manifest through Gadamer’s concepts of historically effected consciousness, pre-understanding, fusion of horizons, and application. This research aims to contribute to film studies by enhancing understanding of implied meaning through hermeneutic analysis, enriching perspectives on temporal and emotional connections within film narratives.

An Analysis of Narrative Relationship of The Painted Veil

The purpose of the paper is to explore the narrative relationship in Maughams well-known novel, The Painted Veil. This paper explores the narrative structure of Maughams The Painted Veil, focusing on the heroines journey from dependence to autonomy amidst a love tragedy. By employing both global and micro narrative analyses, the study examines character development, plot, themes, and rhetorical techniques, offering readers a comprehensive understanding of the novels stylistic features and narrative coherence. An analysis of the narrative relationships in The Painted Veil not only reveals the situation of lacking autonomy the heroine in family life and love due to dependence but also demonstrates the clear storyline, vivid descriptions, the grasp of the characters mind activities in the work and the talent of the author. Through the analysis of character setting, plot development, theme, narrative techniques and language style, this paper provides a comprehensive and in-depth understanding of The Painted Veil for readers.

Parallel Horizons: A Comparative Voyage through Modernist and Postmodernist Waves in Australian and Indian Writing

This paper undertakes a comparative exploration of modernist and postmodernist movements in Australian and Indian literature, examining their transformative influence on the global literary landscape of the 20th century. Modernists introduced subjective expressions and disruptive narrative techniques, exploring psychic fragmentation, while postmodernists playfully challenged conventional literary representations. In Australian modernism, Patrick White's "Voss" (1957) critiques imperialism through surreal characterization, and Christina Stead's "The Man Who Loved Children" (1940) employs expressionistic symbolism to highlight marital oppression. Indian modernists, including Tagore and Anand, fused indigenous and Western influences in socially-conscious works addressing colonialism. Transitioning to postmodernism, Peter Carey's "Bliss" (1981) and Salman Rushdie's "Midnight's Children" (1981) utilize intertextual pastiche to interrogate post-Independence national identities. Modernists disrupt narrative continuity to unveil alienation, while postmodernists expose storytelling's artifice through self-referentiality. The paper argues that narrative shifts between movements reflect changing assumptions about identity and power relations during anti/post-colonial transitions. Australian postmodernists, like Carey, reframe national myths from marginalized perspectives. In Indian postmodernism, Rushdie's carnivalesque narration destabilizes post-Independence identity constructions. In conclusion, modern and postmodern literature document the reconstitution of identity amidst profound societal change. Cross-cultural analysis enriches understanding of how global aesthetic movements intersect with localized interpretations. This study contributes to the discourse on evolving identity in literature, underscoring the significance of narrative transformations across distinct cultural and historical contexts.

THE LOST GENERATION AND ITS EXPLORATION OF DISILLUSIONMENT AND ALIENATION IN A CHANGING WORLD OF LITERATURE

The Lost Generation, a cohort of American writers who came of age during and after World War I, profoundly shaped the literary landscape of the early 20th century. Characterized by a pervasive sense of disillusionment and alienation, these writers sought to articulate their experiences in a world irrevocably altered by war and societal change. This article explores the central themes of identity crisis and alienation in the works of key figures such as F. Scott Fitzgerald, Ernest Hemingway, and T.S. Eliot. It examines innovative narrative techniques, symbolism, and the impact of place, particularly the expatriate experience in Paris. The analysis highlights how the literature of the Lost Generation reflects broader societal issues, including gender dynamics and class disparities, while offering a timeless commentary on the human condition in an increasingly fragmented world.

A Study of Narrative Techniques in Surah Yusuf: Semantic and Communicative Perspectives

A Study of Narrative Techniques in Surah Yusuf: Semantic and Communicative Perspectives

Exploring the Role of Immersive Media Technologies in Environmental Communication: A Case Study of Underwater Earth Projects

ABSTRACT In the field of environmental communication, immersive media have become powerful tools for engaging audiences and promoting deeper connections with the natural world. This article investigates the role of immersive technologies in environmental communication through a case study of the Underwater Earth project. Employing a thematic analysis approach, the study examines the use of immersive technologies as the medium for conveying environmental messages, including narrative techniques, visual elements, interactive features, and user engagement strategies. The study also highlights the importance of user experiences when creating impactful environmental narratives in virtual environments. The implications of this research extend to environmental experts, communication practitioners, and technology developers who are seeking to leverage immersive technologies for environmental advocacy and education. By understanding the strengths and limitations of immersive technologies as an environmental communication medium, practitioners can use these insights to create more compelling immersive experiences that inspire management and promote sustainability in an increasingly digital world.

The effect of narratives in United Nations Virtual Reality

Viewed as an empathy machine, Virtual Reality (VR) film has been utilized by many humanitarian organizations. to augment individuals’ comprehension of humanitarian issues and evoke empathetic responses. Despite extensive analysis on the impact of virtual reality in eliciting empathy and its narrative techniques, there exists a research gap regarding the specific attributes of UNVR films. This paper critically examines the positive effects, unresolved challenges, and ethical concerns of UNVR films, particularly through the lens of various narrative techniques, including their documentary realism, montage, external authorship, and extra-diegetic voice-over. This paper calls attention to how UNVR films, despite conveying the same content and expressing the same ideas, achieve better effects than one-dimensional or two-dimensional media, enhancing the audience’s comprehensions of suffering groups such as refugees and eliciting empathy, while also pointing out the challenges that UNVR still faces. The paper also analyzes the fundamental deficiencies of UNVR in terms of embodiment and eliciting empathy. It will conclude with suggestions for future research on how to utilize narrative techniques, based on unique features of VR, to enhance the role of UNVR in addressing humanitarian issues.

Assessing Artificial Intelligence in Oral Cancer Diagnosis: A Systematic Review

Background: With the use of machine learning algorithms, artificial intelligence (AI) has become a viable diagnostic and treatment tool for oral cancer. AI can assess a variety of information, including histopathology slides and intraoral pictures. Aim: The purpose of this systematic review is to evaluate the efficacy and accuracy of AI technology in the detection and diagnosis of oral cancer between 2020 and 2024. Methodology: With an emphasis on AI applications in oral cancer diagnostics, a thorough search approach was used to find pertinent publications published between 2020 and 2024. Using particular keywords associated with AI, oral cancer, and diagnostic imaging, databases such as PubMed, Scopus, and Web of Science were searched. Among the selection criteria were actual English-language research papers that assessed the effectiveness of AI models in diagnosing oral cancer. Three impartial reviewers extracted data, evaluated quality, and compiled the findings using a narrative synthesis technique. Results: Twelve papers that demonstrated a range of AI applications in the diagnosis of oral cancer satisfied the inclusion criteria. This study showed encouraging results in lesion identification and prognostic prediction using machine learning and deep learning algorithms to evaluate oral pictures and histopathology slides. The results demonstrated how AI-driven technologies might enhance diagnostic precision and enable early intervention in cases of oral cancer. Conclusion: Unprecedented prospects to transform oral cancer diagnosis and detection are provided by artificial intelligence. More resilient AI systems in oral oncology can be achieved by joint research and innovation efforts, even in the face of constraints like data set variability and regulatory concerns.

An Analysis of Chinese Narrative Poems from the Perspective of the Narrator, the Case Study of Han Yuefu Poems

This paper explores the narrative techniques in Han Dynasty Yuefu poetry, with particular attention to how the narrator’s perspective enhances both storytelling and emotional depth. Through the analysis of selected poems, it highlights how shifts between omniscient and limited perspectives enrich character portrayal and convey complex emotions. By placing Yuefu poetry within the broader tradition of Chinese literature, the study challenges the common perception that classical Chinese poetry is purely lyrical, suggesting instead that narrative elements play a crucial role. It argues for a re-evaluation of these poems, emphasising the interplay between narration and emotion, and how this contributes to the development of Chinese narrative art. Additionally, the paper considers how Yuefu poetry, with its distinct narrative strategies, laid important groundwork for later developments in Chinese literary traditions. This study underscores the importance of looking at ancient Chinese poetry from a narrative perspective, recognising its contribution to the evolution of storytelling in Chinese literature.

Research on the Constructive Narrative Mode of Film based on the Embodied Imagination Theory

Psychoanalytic theory can be used to analyze the narrative mode of the film to explain psychological problems from the perspective of dreams. Based on the theory of embodied imagination, this study uses the text analysis method to analyze the film constructive narrative mode embodied in the film Deep Sea through the case study. The film constructs the sand play narrative space and uses nonlinear narrative techniques to reflect the three major characteristics of the film’s constructive narrative mode based on the theory of embodied imagination: the integration of authenticity and illusion in image construction, the penetration of emotional emergence and the process of image experience, and the realization of healing effects both on and off-screen. In the research process, the advantages and disadvantages of film works are analyzed. The advantages of free narrative logic and immersive movie-watching experience are accompanied by the disadvantages of increasing the threshold of movie-watching and large investment risks. This study provides a reference for the construction of the theoretical system of film constructive narrative mode.

“This story must be told:” unveiling environmental and social tapestry in Imbolo Mbue’s How Beautiful We Were

AbstractThe article examines Imbolo Mbue’s How Beautiful We Were from the scant critical attention to the question of reading Oil Culture in the light of Climate Change within the context of ecocriticism and narratology. This novel is a powerful commentary on the environmental, social, and epistemic injustices inflicted upon the Kosawa people, whose lives hung between the crossfire of corporate greed and governmental corruption. Employing eco-narratology as a critical lens, this article delves into how Mbue’s storytelling reflects and critiques environmental injustices while advocating for collective resistance. By examining the interplay of narrative techniques and ecological themes, this article fills the gap of engaging with the detrimental effects of oil extraction on the environment in the context of climate change, which have been under the radar and considered as a form of spatial amnesia within the realm of oil fiction studies. By intertwining a cluster of concepts, including chronotope, memory, and environmental justice, this analysis enhances our understanding of contemporary petroculture and advocates for a shift in energy consumption and ecological responsibility discourse.

THE PORTRAYAL OF FEMALE VILLAINS: A REPRESENTATION STUDY ON CRUELLA

The portrayal of female villains in media and movies has evolved significantly, as evidenced through the lens of Stuart Hall's representation theory and film analysis concepts. Traditionally confined to one-dimensional roles perpetuating gender stereotypes, contemporary cinema showcases multi-dimensional characters like those in Cruella, challenging societal norms and defying traditional gender expectations. By employing narrative and non-narrative film analysis techniques, these characters are revealed as agents of subversion and empowerment, embodying a new archetype of female villains characterized by individual agency and autonomy. However, despite this progress, the lingering impact of gender stereotypes persists, influencing how female villains are depicted on screen. Thus, ongoing critical analysis and advocacy for more diverse and authentic representations of women in media remain crucial.

Research on the Relationship Between The Outsider and Existentialism

Abstract: As a masterpiece of existentialist literature, The Outsider occupies an important position in the literary genre and offers profound insights into the nature of human existence. Based on the literature review and qualitative analysis, this article explores the existentialist qualities of loneliness, alienation and free choice shown in The Outsider. The article affirms the work's inheritance of the existentialist literary tradition, by emphasizing the meaninglessness of individual existence, the weight of free choice, and the portrayal of a dystopian world. It also delves deeply into the evolution and innovation of existentialism, with a particular focus on narrative techniques and characterization. For example, it challenges traditional morality through the protagonist Meursault's indifference and employs a minimalist style to reinforce existentialist themes and enhances the communication of existentialist ideas within the text.

Narrativizing the "Other": Joseph Conrad’s Art of Story-telling in Almayer’s Folly

This paper proposes to focus on Joseph Conrad’s narrative style in his first novel Almayer’s Folly, which has been so far neglected by most mainstream critics. Conrad’s narratives employ different narrative techniques in different texts that complicate the attempt to generalize about his narrative method or style. Still some distinctive features are common in his narratives. Critics so far agree to his modernist style that links the narrators with the characters as well to explore the deep psychology of both. When most of them find Conrad’s narrators as unreliable and reflexive especially in his Lord Jim, Heart of Darkness and some other Western fictions, this essay investigates the author’s style in his debut novel, and drawing on Edward Said’s idea of “secular criticism”, finds a “secular style” of telling the story, by which Conrad achieves a kind of narrative detachment from the text and lends his narrators a transnational identity. By hiding the authorial identity and narrator’s location and racial or national perspectives, Conrad gains the confidence of his readers across the globe. That is why in the Malay trilogy, he makes his narrators nationless, and hence makes them appear as limited omniscient narrators who satirize the dominant cultural, racial, religious and political ideologies, especially the Western Imperialist hegemony. This is what makes Conrad both a writer of the East and the West. This paper critically evaluates this secular style of fiction writing in Almayer’s Folly.

Typographic tools for semantic exploration in Aravind Adiga's “The white tiger”

This study aims to explore the typographic strategies employed by Aravind Adiga in his novel The White Tiger, focusing on how visual elements contribute to the narrative’s thematic depth and infer deeper meaning. Through detailed discourse analysis, the research investigates the use of typography, including bold text, italics, capitalization, superscript, and other extra-linguistic elements as tools for emphasizing key moments, conveying character emotions, and highlighting deeply entrenched social, political and bureaucratic injustices. The method involves a close reading of the novel and a semiotic analysis of the typographic variations to interpret their symbolic significance. The results reveal that Adiga’s typographic choices are not merely aesthetic but serve as a powerful narrative device that enhances the reader’s engagement and understanding of the novel’s underlying messages, fostering a profound understanding of the protagonist's journey from darkness to light. Conclusively, Adiga’s innovative use of typography in The White Tiger adds a layer of artistic insight that enriches the novel’s exploration of corruption, social inequality, and the complexities of human ambition. The analysis underscores typography as a vehicle for deeper literary expression, offering new insights into Adiga's narrative technique where language and style converge to convey powerful, emotive meanings.

A place for laughs in Hell. Martínez de León’s cartoons: republican humour in the Spanish Civil War

In this article, we analyse the cartoons of Andrés Martínez de León, published in El Sol during the Spanish Civil War. Despite the war’s brutality, humour emerged as a vital tool, serving both as propaganda and a connection to pre-war normalcy. Martínez de León’s cartoons exhibit sharp satire, offering profound insights into the conflict. Our primary goal is to resurrect the work of this influential Andalusian graphic journalist and explore the narrative and visual techniques he employed. Through content analysis, we uncover how humour became a daily means of resistance, providing solace and commentary amidst the chaos and fear of war.