ABSTRACT The paper aims at creating a bridge between media and migration studies and critical algorithm studies. By adopting a media ecological approach and a mutual shaping of technology and society perspective, in this paper, we explore the factors that lead, especially in Italy, to discriminant and stigmatizing image search results, related to specific groups of immigrants living in the country. We performed a content analysis of Google-Images search results with regard to the largest immigrant communities hosted in France, Germany, Italy, and the United Kingdom. Results show that the depiction of Romanian, Albanian, Moroccan, and Algerian immigrant communities on Google.it is flattened on a univocal stigmatized representation that shows them as criminals, which is not the case in other countries. Most of these stigmatizing images derive from local online newspapers, which questions the interplay between newsmaking choices and routines, and algorithms logics.