Purpose The aim of this study is to demonstrate the usefulness of the “publicness” and “privateness” concepts in examining childcare policy reforms. Understanding them as having multiple facets, this paper challenges the way in which childcare-going-public is often simply assessed based on the coverage of publicly-funded childcare services. Instead, it highlights that the process should be more thoroughly examined by considering who pays for whom to provide childcare, where it takes place, how it is regulated, and what kinds of normative ideals it works towards.Design/methodology/approach The research design is two-fold. Firstly, it coins the concepts of “publicness” and “privateness” based on existing literature on welfare pluralism and public administration. It then unpacks the key facets constituting this conceptual twin within the childcare context, which are utilised to craft four models of childcare production. Secondly, this framework is analytically applied to explore 21st-century South Korea to track the changes and continuities in its childcare production models across four governments.Findings The analysis shows that while South Korea's childcare publicness increased in terms of funding, its privateness was bolstered in regard to the location of childcare, the way that publicly-funded childcare services were regulated and delivered, and the manner in which childcare was partially consolidated as a familial responsibility.Originality/value This paper proposes a new conceptual framework to analyse the complex and multi-layered process of how childcare goes public, which is analytically applied to a cross-governmental comparative study of South Korea.