We attempt to further our understanding of the beginnings of language change by analyzing a semantic innovation in Multicultural London English: the use of still as a discourse-pragmatic item in utterance-final position. We show that the change follows well-attested processes of semantic change, so it could have occurred at any time and amongst any group of speakers. Its emergence now, amongst young men in inner city London, can be explained by considering not only well-known external factors such as population change but also by analyzing the interactional contexts in which the new meaning emerges and by relating this to the local peer group culture. In this way we gain insights into how speakers can be motivated to use a form with a new meaning during interactional moves that are especially important for them in their everyday lives.
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