Nowadays, one of the main technological challenges that we are facing is the ability to provide a sustainable supply of clean energy and, among all renewable sources, solar energy displays the greatest potential. Recently, the development of novel synthetic strategies has led to the preparation of nanostructured materials displaying unique properties compared to the bulk counterpart systems, with controlled and tunable morphologies able to enhance the activity and selectivity of a catalytic process. In particular, nanostructured materials synthesized via the bottom–up approach present an opportunity for future generation manufacturing of devices.This talk will focus on the importance of tuning the morphological features of a catalyst as a strategy to improve its optical and photocatalytic properties, focusing on how rationally designing inorganic materials at the nanoscale can lead to morphologies and structures suitable to enhance the performance of industrially and environmentally important processes. The talk will discuss some environmental applications that can be addressed by photoactive multi-component oxide systems synthesized via the bottom–up approach, highlighting their structure-reactivity relationship. Water contamination, in particular, is one of the upfront issues to be solved and complex organic molecules and pharmaceuticals, including antibiotics, are gaining attention due to their abuse and their low degradability. Photocatalytic drugs degradation will be presented as a successful case history [1-3] to provide inspiration to produce cheap, environmentally friendly, stable, and efficient photocatalysts, which hold a great potential for the development of new technologies not only for water remediation applications but also for energy applications in the field of solar fuel production.[1] E. Moretti, L. Storaro, A. Talon, P. Riello, A. Infantes Molina, E. Rodríguez-Castellón, Appl. Catal. B: Environmental 168 (2015) 385.[2] M. Telkhozhayeva, B. Hirsch, R. Konar, E. Teblum, R. Lavi, M. Weitman, B. Malik, E. Moretti, G.D. Nessim, Appl. Catal. B: Environmental 318 (2022) 121872.[3] L. Liccardo, M. Bordin, P.M. Sheverdyaeva, M. Belli, P. Moras, A. Vomiero, E. Moretti, Adv. Funct. Mater. 33 (2023) 2212486.