ABSTRACT Reservoir characterization is a vital task within the oil and gas industry, with the identification of lithofacies in subsurface formations being a fundamental aspect of this process. However, lithofacies identification in complex geological environments with high dimensions, such as the Lower Indus Basin in Pakistan, poses a notable challenge, especially when dealing with limited data. To address this issue, we propose four common data-driven machine learning approaches: multi-resolution graph-based clustering (MRGC), artificial neural networks (ANN), K-nearest neighbors (KNN), and self-organizing map (SOM). We utilized these proposed approaches to assess their performance in scenarios with varying core sample availability, specifically evaluating their effectiveness in identifying lithofacies within the Lower Goru formation of the middle Indus Basin. The study reveals that in scenarios with a limited number of core samples, MRGC is the preferred choice, while KNN or MRGC is more suitable for larger datasets. The results demonstrate the superior performance of MRGC and KNN in lithofacies identification within the specified geological environment, with SOM following closely behind, and ANN exhibiting comparatively lower efficacy. The accurate identification of lithofacies from the selected model is complemented by the application of the truncated Gaussian simulation method for facies modeling. Comparative results confirm the excellent agreement between the model identification of lithofacies from well logs and electro-facies obtained from the truncated Gaussian simulation electro-facies volume. This study highlights the crucial role of selecting the right machine learning approach for precise lithofacies identification and modeling in complex geological environments. The comparative analysis provides practitioners in the petroleum industry with insights into the strengths and limitations of each method, enhancing existing knowledge. In conclusion, this research emphasizes the significance of comprehensive research and method selection for advancing lithofacies identification in diverse formations or study areas, ultimately benefiting the broader field of subsurface characterization in the petroleum industry.