Purpose The purpose of this study is to examine and validate the psychometric properties of the Green Innovative Work Behaviour (G-IWB) measure, aiming to enhance its conceptualisation and reliable assessment in the context of increasing environmental awareness. Design/methodology/approach Data for this research were collected using a survey method across three distinct samples and analysed to evaluate the multidimensionality, validity and reliability of the G-IWB scale. Findings The thorough assessment of the G-IWB scale provided critical insights into its psychometric robustness. Results confirmed the reliability and validity of the G-IWB scale, featuring a correlated five-factor model and higher-order structure, encapsulating 23 items that comprehensively reflect the dimensions of G-IWB. Practical implications The findings of this study offer substantial practical value for hospitality organisations, providing a reliable tool for measuring, assessing and fostering G-IWB. This research contributes to the expanding literature on green innovation by focusing on individual behaviours and enriching theoretical models with data-driven insights for advancing sustainable practices within the hospitality sector. Originality/value This research makes a significant contribution by introducing a multidimensional psychometric tool for evaluating G-IWB. It addresses the scholarly tendency to focus on unidimensional G-IWB measurements, thereby advancing a nuanced understanding that broadens the scope of G-IWB.
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