Due to channel noise and random atmospheric turbulence, retrieved satellite images are always distorted and degraded and so require further restoration before use in various applications. The latest quaternion-based weighted nuclear norm minimization (QWNNM) model, which utilizes the idea of low-rank matrix approximation and the quaternion representation of multi-channel satellite images, can achieve image restoration and enhancement. However, the QWNNM model ignores the impact of noise on similarity measurement, lacks the utilization of residual image information, and fixes the number of iterations. In order to address these drawbacks, we propose three adaptive strategies: adaptive noise-resilient block matching, adaptive feedback of residual image, and adaptive iteration stopping criterion in a new adaptive QWNNM model. Both simulation experiments with known noise/blurring and real environment experiments with unknown noise/blurring demonstrated that the effectiveness of adaptive QWNNM models outperformed the original QWNNM model and other state-of-the-art satellite image restoration models in very different technique approaches.