<p>In today's supply chain management, there is a growing emphasis on transitioning to environmentally sustainable practices. This paper aimed to identify and rank the barriers to the implementation of eco-regenerative supply chains. A novel integrated approach was proposed based on stepwise weighted assessment ratio analysis (SWARA) and the multi-attributive border approximation area (MABAC) method using ZE-fuzzy numbers. This approach aimed to address some of the limitations of the failure mode and effects analysis (FMEA) method, including lack of thorough prioritization and inability to make decisions about the importance of various failure factors in an uncertain environment. By combining fuzzy sets and considering the reliability levels of two distinct groups of decision-makers and experts, this proposed method offers a comprehensive evaluation framework. Following the determination of the risk priority number (RPN) by the FMEA method, risk factors were evaluated using ZE-SWARA, and barriers were ranked using the ZE-MABAC method to identify critical barriers and propose corrective actions. Furthermore, sensitivity analysis was conducted in this study to demonstrate the viability of the proposed method. This research contributes to the advancement of eco-regenerative supply chain management practices by offering a systematic and innovative approach to addressing environmental concerns and improving decision-making processes in uncertain environments.</p>