Motorcycle Sales Research Articles

Decision Support System for Motorcycle Credit Sales Using the Multi-Factor Evaluation Process Method at CV. Lestari Motorindo, Palembang Branch

CV. Lestari Motorindo is a company operating under PT. Astra CV. Lestari Motorindo, a subsidiary of PT. Astra Indonesia, specializes in motorcycle sales. Their credit purchase process involves gathering customer data for submission to leasing companies for verification, customer surveys, and creditworthiness assessment. Determining creditworthiness for motorcycle purchases is a complex task. Therefore, a Decision Support System (DSS) is needed to assist the marketing and admin teams in providing accurate creditworthiness recommendations.This research employs the Multi-Factor Evaluation Process (MFEP) method as the decision-making framework. MFEP is chosen due to its ability to streamline the process and enhance data validation, eliminating discrepancies between leasing companies and dealers. The MFEP-based DSS for credit applications is an accessible system for both parties, ensuring that decisions made by the DSS are valid for both leasing companies and dealers.

The Effect of Marketing Mix on NMAX Motorcycle Sales Volume at Yamaha Putera Agung Dealership, South Jakarta

The study aims to determine the effect of price, product, distribution and promotion on the sales volume of NMax motorcycles at Yamaha Putera Agung dealers in South Jakarta. With product and promotion variables it is assumed not to affect the sales volume variable. In this study, the price variable uses a proxy for down payment and installment period, while for the distribution variable uses a proxy for the amount of leasing. This research uses a qualitative approach. The type of data in this study is secondary data using time series data. The population in this study is unknown by taking 1 (one) research sample. The analysis method used in this study is a multiple linear regression analysis method processed by SPSS 24.0 software. The results of this study show that down payments and installment periods which are proxies of prices negatively affect sales volume, while the amount of leasing which is a proxy of distribution has a positive effect on sales volume.

Care for Mechanics: Development of Motorcycle Workbench Based on ADDIE Model to Reduce Musculoskeletal Disorders

In a developing country like Indonesia, where the majority of the population is working in the informal sectors, there is a need for ergonomic tool intervention, which is low cost, and easy in terms of manufacturability with locally available materials. The rapid growth of motorcycle sales in Indonesia has stimulated the growth of motorcycle repair workshops. However, some of the non-authorized repair workshops ignore the occupational safety of the mechanics. This study aims to develop a motorcycle workbench as a tool for maintenance work to reduce musculoskeletal disorders (MSDs). The present study used Research and Development (R&D) with the ADDIE model combined with an ergonomic approach. The research subjects were 4 mechanics from one private workshop. Data was collected using interview, observation, and questionnaire techniques. The MSDs data was analyzed using Nordic Musculoskeletal Questionnaire (NMQ). The ergonomic risk factors were analyzed using Rapid Upper Limb Assessment (RULA) and Ovako Work Posture Analysis System (OWAS). The result showed an improvement in the work posture of mechanics. The MSDs complaint decreased based on NMQ Score. Furthermore, the RULA score and OWAS score also decreased. Thus, the development of the motorcycle workbench succeeded in reducing the MSDs complaint and improving mechanics’ occupational safety.

Forecasting of Motorcycle Product Sales in Indonesia Using the ARIMA Method

This research aims to analyze selling of motorcycle products when economic growth slowed down and effected of Covid 19 using the ARIMA method problems causing the downturn of motorcycle market in 2023. The study used a quantitative approach with secondary data sourced by The Indonesian Motorcycle Industry Association (AISI) from January until December 2020 to January until December 2022. The data were analyzed using the ARIMA method and Minitab aplication to calculate, identify and predict the patterns and trends with time series for sales of motorcycle products in the following years in 2023. The results show that predictable using ARIMA method and Minitab aplication is affected by sale of motorcycle market in 2023. The ARIMA method was able to capture the patterns and trends of the sale motorcycle products and predict its future sale. The study found that the based on data from the Indonesian Motorcycle Industry Association (AISI) domestic motorcycle sales is expected to experience fluctuations in the short term but will likely trend upward in the long run for motorcycle companies and can predict purchasing power by consumer.

Customer Satisfaction on Product Quality and Services PT. Krida Dinamik Autonusa Bima

This study aims to analyze the level of consumer satisfaction with the quality and service of companies in marketing goods. This research is a quantitative descriptive research, meaning that the researcher explains the causal aspects of consumer satisfaction with product quality and service in motorcycle sales in Bima. Respondents to this study were motorbike consumers from January to May 2023 at PT. Bima Autonusa Dinamik Krida as many as 63 people. The research instrument is a tool in the effort to collect research data. The instruments used in this study were questionnaires and sales and consumer documentation data, then the data were analyzed using quantitative descriptive analysis. The results of the study show that the level of consumer satisfaction is high, meaning that consumers have their own satisfaction with the quality or quality of the product and the form of the company's service. Therefore, for competitive companies to focus more on service and pay attention to quality or product quality.

IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION BASED ON OMNICHANNEL MARKETING IN THE JUNIQUE MARKETING PROGRAM

Still, the existence of Covid-19 affects all layers of elements, especially for automotive companies, both two-wheeled and four-wheeled. National motorcycle sales are known to be affected quite hard by Covid-19. The distribution and sales of motorcycles experienced a decline in motorcycles sold throughout Indonesia only reaching 123,782 units, or a decrease of 78 percent compared to the previous month. People's purchasing power at the time weakened due to declining incomes. Therefore, marketing strategy plays an important role in maintaining business growth in the long term. This research aims to evaluate and improve the effectiveness of existing programs within the company. The research methods used are qualitative, including direct observation, interviews, documentation collection, and primary and secondary data. The results of this research are expected to help companies in innovating and overcome weaknesses. Astra Motor Purworejo can implement Integrated marketing communication through the concept of omnichannel marketing. To optimize the use of digital marketing.

Motorcycle Sales Accounting Information System Design at CV. Mother of Medan

The development of sophisticated science and technology is now felt by users of a computer-based information technology. With today's technological sophistication, every company and public service agency is required so that all work can be completed in a computerized system. CV. Bunda Medan is a company engaged in the sale of motorcycles. Problem formulation in CV. Mother of Medan is that a computerized system has not been created in conducting sales transactions so that work is still not effective and efficient. To overcome the problems that exist in the CV. Mother Medan the author wishes to create a new information system. To create an information system the author uses the VB programming language. 2008 with MySQL Database. The purpose of making this system is to facilitate the transaction and sales data processing. The reports generated are also more accurate.

Penerapan Sistem Informasi Akuntansi Terhadap Transaksi Bisnis Perusahaan

This study aims to determine the application of accounting information systems to business transactions at a motorcycle sales and service company. The method used in this research is qualitative where the data collection is obtained through interviews, documentations, and observations. Based on research conducted, the use of this information system is very helpful for companies in carrying out business transactions so that they are more effective and efficient. In addition, an unstable internet network is one of the obstacles that hinder the process of recording transactions.

Web-Based Administration Applications For Motorcycle Dealers Using FAST Framework

Administrative management is very important in business, including the motorcycle sales business. The existence of an integrated system to handle administrative activities is absolutely necessary to increase work efficiency and tidy up the storage of related documents. In this research, the development of an administration system for motorcycle dealers will be carried out using the FAST Framework. FAST Framework was chosen because of its ability to support rapid application development. In this study, FAST Framework will be carried out in five stages, namely scope definition, problem analysis, requirements analysis, logical design and physical design for the development of motorcycle dealer administration applications, so that applications will be produced that suit user needs. The results of this study will be used to collect data on license plates, collect data on vehicle registration, collect data on motorcycle down payment, and collect data on motorcycle sales. From the results of this study, an application has been produced that will facilitate business administration and service customer data needs. The resulting application has been tested and can run well to handle the necessary business administration needs. Through the application produced by this research, consumers also no longer need to come directly to the dealer to check the status of motor vehicle registration because it can be done online.

The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

Implementasi Algoritma K-Nearest Neighbour dalam Memprediksi Stok Sepeda Motor

PT. Dasatama Cemerlang Motor is a company engaged in the automotive sector. With the increasingly fierce competition among the automotive industry, companies are required to be able to handle inter-industry competition. Sales system PT. Dasatama Cemerlang Motor uses a cash or credit system. For every motorcycle sale, the admin inputs sales data using Ms.Excel. Even though Ms.Excel has many features and functions that are used to process numbers, it cannot predict annual motorcycle sales for the future as a reference in marketing strategy. Because of that, forecasting is needed which will help the company to find out the trend in the number of motorcycle sales for the coming year. The KNN algorithm is one of the methods used for classification analysis, but in the last few decades the KNN method has also been used for prediction. KNN looks for the shortest distance between the data to be evaluated and its K closest neighbors. The results achieved in this study resulted in the number of motorcycles for each brand that will be sold in 2022 obtained from the addition of 5 motorcycles for each sale of each motorcycle brand. Based on the research results, the prediction accuracy rate using the KNN method is 97%.

Implementation of The Apriori Algorithm Method to Analyze the Pattern of Motorcycle Sales at PT. Alpha Scorpio

This study discusses how to make a pattern in the motorcycle sales process, where every month the sales of each type of motorcycle must be different. So that every employee is overwhelmed in classifying the types of items that will be recommended in adding stock. The goal is to keep consumer demand met every month. Based on the research that has been done, this study concludes: the results of research with a minimum support limit of 30% and a minimum confidence of 70%, form 20 rules every year. One of the rules established is that if a 2X4 motorcycle is sold, the Yamaha A 90 type is sold with a support value of 45% and a confidence value of 74.46%.This study discusses how to make a pattern in the motorcycle sales process, where every month the sales of each type of motorcycle must be different. So that every employee is overwhelmed in classifying the types of items that will be recommended in adding stock. The goal is to keep consumer demand met every month. Based on the research that has been done, this study concludes: the results of research with a minimum support limit of 30% and a minimum confidence of 70%, form 20 rules every year. One of the rules established is that if a 2X4 motorcycle is sold, the Yamaha A 90 type is sold with a support value of 45% and a confidence value of 74.46%.

Android Based Motorcycle Sales information System Design

CV. Jaya Motor is one of the companies engaged in the sale of Honda motorcycles in the city of Sidoarjo in developing sales and promotions at this time CV. Jaya Motor still uses the sales system by distributing brochures even though it has been going well in the city of Sidoarjo but this is not optimal for today because not all people can receive information about CV. Jaya Motor obviously this greatly affects the sales of the Dealers products. Android-based sales information system by utilizing the internet as a means to market products with the hope of CV. Jaya Motor is better known and its products are more in demand by the people of Sidoarjo in particular and by internet users in general. Motorcycle sales information system that is displayed is the sale of motorcycles with a telephone system to marketing with media information via android.

ANALISIS PROMOSI PERIKLANAN TERHADAP TINGKAT PENJUALAN MOTOR YAMAHA

The purpose of this study is to analyze Advertising Promotion on Yamaha Motorcycle Sales Level at PT JG Siliwangi. The method used is descriptive descriptive analysis method, namely the research method by conducting direct observations of the object under study according to the circumstances and conditions at the time the research was conducted. The population in this study were young entrepreneurs who were under the guidance of DKOKP, totaling 58 entrepreneurs. Because the population is less than 100, the formula N = n is used). In this study, the sample was young entrepreneurs, totaling 58 people. The results show that advertising promotions have an effect on sales, which can be concluded with a simple linear regression analysis formulated into the regression equation Y=33.94+0.50 X. This equation means that if the value of X is increased by one unit, then Y will increase by 0.50 at a constant level of 33.94, so it can be concluded that if the promotion is implemented properly then the level of sales will increase. Based on the tcount value of 4.94, it is bigger than ttable which is 1.993, so the null hypothesis (Ho) is rejected and the alternative hypothesis is accepted. It can be concluded that the correlation effect (r) of 0.501 is in the medium category. So there is a moderate relationship between Advertising Promotion and Sales at PT Jayamandiri Gemasejati (JG Motor) Siliwangi Cirebon that can be proven true.

PENERAPAN BAURAN PEMASARAN DALAM USAHA MENINGKATKAN VOLUME PENJUALAN PADA CV. SURYA GEMILANG MOTOR LAMONGAN

Application Marketing Mix In The Business Volume Increase Sales By Surya Gemilang Motor Dealer Lamongan. In the business world, where human knowledge is increasingly pushing their increasingly sharp competition, that requires every company to more actively market their goods or their products in the market. Marketing management should be able to create a satisfactory service to customers and at the same time can also compete aktif.Tujuan study was to determine the role of marketing mix ie product, price, promotion, distribution in increasing the volume of motorcycle sales in CV.SuryaGemilang Motor this Lamongan.penelitian using multiple regression analysis and hypothesis testing (test T and F) with Likert scale. The population was 1,299 consumers with a sample of 93 responden.Berdasarkan methods nonpurposivesampling.Hasil simultaneous testing showed a variable product, price, promotion and distribution of jointly significant effect on the sales volume in CV.SuryaGemilang Motor Lamongan with Fhitung 89.839 .with using partial test shows the product variable (X1) of 1,489, the price (X2) is 2,626, promotions (X3) of 2,511 and distribution (X4) of 1.345. Variable price (X2) and promotion (X3) had a partial effect on the volume of sales, product variables (X1) and distribution (X4) does not have a partial effect on the volume penjualan.Dan price variable (X2) were dominant influence on the sales volume of bicycles motorcycle.

PENERAPAN ALGORITMA TURBO BOYER MOORE DALAM SISTEM PENCARIAN DATA KONSUMEN ASTRA MOTOR CABANG BENGKULU

The process of managing consumer data and motorcycle sales data has utilized an office application package, namely Microsoft Excel. However, the data collection takes quite a long time, because it has to record all available motorbikes including frame numbers, engine numbers, and dealers who sell these motorbikes, besides that it is difficult to search consumer data. The consumer data search system for Astra Motor Bengkulu Branch is an application that can be used to help manage data on dealers, motorcycles, consumers, motorcycle sales, and facilitate the search for consumer data. This consumer data search system has implemented the Turbo Boyer Moore method which helps facilitate the process of searching for consumer data based on consumer names through character shifts. The consumer data retrieval system for Astra Motor Bengkulu Branch was created using the Visual Basic. Net programming language and SQL Server database. Based on test data conducted with the keyword Man to search for consumer names, the search system automatically conducts research data on the database using Turbo Boyer Moore Method and produces searches on the 5th pattern index. Based on the tests that have been carried out, the functionality of the consumer data search system for Astra Motor Bengkulu Branch has been running according to the design and there are no errors in the application

Perancangan Sistem Informasi Penjualan Sepeda Motor pada PT. XYZ

The research aims at developing an online-based system with a focus that the feature also has an API (Application Programming Interface) service that can spread products on various e-commerce in Indonesia. In the process of developing software or motorcycle sales system applications, researchers use the Spiral method. The programming language used is PHP with MySQL as the database and uses the Vue.js framework. From the results of research and observations that have been made at PT. XYZ, it can be concluded that; From the results of the manufacture of motorcycle sales information system PT. XYZ web-based parties make it easy to inform PT. XYZ which is ready to be sold through the sales system. With the sales website, buyers can access and get information and motorcycle sales of PT. XYZ quickly from his home, and can choose the desired motorcycle to be purchased, and the motorcycle sales application at PT. XYZ can handle and control and supervise motorcycle sales transaction data, create sales invoices that can avoid delays and in making sales reports for each transaction activity, use APIs by disseminating using the Bukalapak and Tokopedia APIs and successfully synchronizing but still need testing and development that focuses on products on the Android platform.

Trend Analysis in Sales Forecasting and Decision Support Systems AHP Method on the Selection of Types of Motorcycles PT. AHM

During the current Covid-19 pandemic, it has a direct impact on decreasing motorcycle sales at PT. Astra Honda Motor in large enough numbers, resulting in losses for the company. This study aims to analyze the forecasting of motorcycle sales in the future and supported by a decision support system in selecting the type of motorbike that consumers are most interested in. The method used in this research is the Trend method and the Analytical Hierarchy Process (AHP) method. The results of this study are based on the mean square error analysis, sales forecasting method at PT. Astra uses exponential trend analysis. The results of forecasting sales for the next 2 periods using the exponential trend analysis method are 2,715,032 units and 2,671,937 units, the sales levels tend to be the same as sales in the 2020 period. Meanwhile, the results of the decision support system analysis use the Analytical Hierarchy Process method (AHP), in choosing the type of motorbike that consumers are most interested in is an automatic motorbike at 0.63 with the preferred alternative is the fuel consumption aspect of 0.36.

TREND SEMI AVERAGE AND LEAST SQUARE IN FORECASTING YAMAHA MOTORCYCLE SALES

This study compared the Semi Average and Least Square methods to determine the sales trend of Yamaha motorcycles in obtaining the best method for predicting motorcycle sales at CV Surya Prima Pelaihari. Mean Absolute Percentage Error (MAPE) was used to determine the accuracy of the Semi Average and Least Square methods in predicting the sales of CV Surya Prima Pelaihari motorbikes. Semi Average method was based on the MAPE value of 43.96%. The Least Square method has a MAPE value of 31.89%. The comparison of MAPE values shows that the Least Square method provides better predicting results because of the lower MAPE value. Therefore, the Least Square method was used to predict sales at CV Surya Prima Pelaihari. A more accurate output can be obtained than the Semi Average method.

Application of Multiple Linear Regression Algorithm for Motorcycle Sales Estimation

CV. Kerinci Motor is a company engaged in the transportation and automotive sector, especially in the sale of motorcycles. The uncertainty in the number of motorcycle sales at this company has hampered the company's development, because the company cannot take definite policies regarding the sales that occur. Therefore, it is necessary to estimate the sales of motorcycles at this company in the future, so that the management can estimate consumer demand in the future. So that the company is able to serve and provide consumer demand. The estimation algorithm that will be used in this research is Multiple Linear Regression which is one of the data mining methods. This method was chosen because it is able to make an estimate by utilizing data regarding sales. The results of the estimated (estimated) sales of manual motorcycles in 2021 by January are 56,941 or 57 motorcycles in the manual category. This means that there is an increase in the number of manual motorbikes by 5 motorbikes, while the results until May 2021 amounted to 65,710 motorbikes. So it can be concluded that sales of motorcycles at CV. Kerinci Motor have increased sales in the next 5 months.