Motorcycle Company Research Articles

PENERAPAN DATA MINING JUMLAH PENJUALAN SEPEDA MOTOR MENGGUNAKAN METODE K- MEANS CLUSTERING (Studi Kasus : PT. Tunas Dwipa Matra Way Kanan)

With the ever-expanding product spectrum of motorcycles, as we all know, motorcycles are a popular form of public transportation because of their practicality. The motorcycle business had to develop further and adopt new technologies. The motorcycle market in Indonesia is currently flooded with motorcycle companies, including Honda, Yamaha, Suzuki and Kawasaki, which are constantly competing to win consumer interest in buying motorcycle products. It is difficult for staff to set sales forecasts because of the volume of motorcycle sales data. In processing motorcycle sales data, it is necessary to carry out a data grouping technique. Using the K-Means method will divide and classify data into predetermined clusters by grouping based on certain classes. A data that has the closest similarity will be in the same cluster. Processing motorcycle sales data with this method can determine the amount of sales. The tools used in this research are Google Colaboratory. In this study there are 3 clusters. The results of this study are cluster 1 (many) there are 4 data in data 1, 2, 3 and 4, in cluster 2 (moderate) there are 3 data in data 5, 6 and 7, and cluster 3 (less) there are 5 data in data 8, 9, 10, 11 and 12. In the application of data mining using google colaboratory there are 3 colors namely yellow (cluster 1) there are 4 data, purple (cluster 2) there are 3 data and blue (cluster 3) there are 5 data. So it can be concluded that manual calculations using the k-means clustering method and the application of data mining using the Google colaboratory are relevant.

How local dealers benefit from their international participation: evidence from Africa

PurposeAlthough the prior literature has identified the relevance of dealer participation for multinational enterprises (MNEs), it is unclear whether such participation could also be an important means for local dealers to learn from MNEs. By adopting local firms’ viewpoint, our study draws on organizational learning theory to examine how local dealers benefit from their participation with foreign suppliers in Africa.Design/methodology/approachThe empirical setting is a combinative dataset of secondary data and primary survey of 164 small- and medium-sized local dealers with nine subsidiaries of a Chinese motorcycle company in six countries of Sub-Saharan Africa.FindingsThis research shows that dealer participation is positively associated with dealer performance, and this positive effect is stronger when local dealers operate in regions with low government corruption and high government support. However, the positive relationship is weaker when local dealers use the local tongue extensively but becomes stronger when their foreign suppliers have a high dealer coverage.Originality/valueBy taking a local-participant perspective, our study extends the participation literature to show how firms from a resource-constrained region may benefit from their proactive participation with foreign counterparts. Additionally, we identify the boundary conditions of institutional factors and strategic choices of local dealers and foreign suppliers, providing a nuanced understanding of firm behaviors in complex and uncertain markets.

Analysis of Factors Affecting Company Performance (Case Study of a Honda Motorcycle Company in Medan City)

In this era of globalization, every business activity develops for the better which results in increasingly fierce competition in the business world for the company itself. A good company at least has good performance and can also provide solutions to problems that may be encountered in the future. Managers must be able to translate the vision and mission into concrete steps so that they can be implemented. In business, it is very important for this company to continue to maintain maximum company performance. The importance of company performance because company performance can be seen from the company's ability to achieve its goals by utilizing resources efficiently and effectively. By measuring the performance of the company, then of course you can find out how far the level of achievement of the company's goals goes. To improve company performance it is very important to know how internal control is running, who is involved in the budgeting process and whether there is transparency to improve company performance and achieve its vision and mission. The population in this study were all employees who worked at 41 Honda motorcycle companies in Medan City. Sampling using purposive sampling method and the test tool used is multiple linear regression analysis. The results of this study prove that internal control, the budgeting process has a positive and significant effect on company performance. Transparency negative and significant effect on company performance. Organizational characteristics are able to moderate the effect of internal control on company performance. Organizational characteristics are unable to moderate the effect of the budgeting process and transparency on company performance.

Forecasting of Motorcycle Product Sales in Indonesia Using the ARIMA Method

This research aims to analyze selling of motorcycle products when economic growth slowed down and effected of Covid 19 using the ARIMA method problems causing the downturn of motorcycle market in 2023. The study used a quantitative approach with secondary data sourced by The Indonesian Motorcycle Industry Association (AISI) from January until December 2020 to January until December 2022. The data were analyzed using the ARIMA method and Minitab aplication to calculate, identify and predict the patterns and trends with time series for sales of motorcycle products in the following years in 2023. The results show that predictable using ARIMA method and Minitab aplication is affected by sale of motorcycle market in 2023. The ARIMA method was able to capture the patterns and trends of the sale motorcycle products and predict its future sale. The study found that the based on data from the Indonesian Motorcycle Industry Association (AISI) domestic motorcycle sales is expected to experience fluctuations in the short term but will likely trend upward in the long run for motorcycle companies and can predict purchasing power by consumer.

Supply Chain Capabilities to Improve Sustainability Performance of Product-Service Systems

This study aims to investigate the supply chain (SC) capabilities required for manufacturers, intermediaries and service partners to improve the Sustainability Performance of Product–Service Systems (SPOPSS). A considerable challenge faced by the SC is how manufacturers collaborate with intermediaries and service partners to develop SC capabilities in order to improve SPOPSS. This paper presents a conceptual framework using dynamic capabilities theory for investigating the relationship between SC capabilities and SPOPSS. By qualitative approach through semi-structured interviews with six senior managers from four motorcycle companies–manufacturers and intermediaries, the conceptual framework was validated using thematic analysis. This study identified six SC capabilities: collaboration, partner development and knowledge transfer, innovative service delivery, reflexive control, re-conceptualisation and sustainable product–service capability to improve SPOPSS, also identified microfoundation of dynamic capabilities for each six SC capabilities. The findings proposed two significant contributions to the body of knowledge; first, by developing six identified SC capabilities to improve SPOPSS; and second, by presenting qualitative empirical evidence on how these SC capabilities’ development is inseparable from the SC and could be interactively transferred from manufacturers through intermediaries to a network of service partners.

The Hidden Value of Brand Communities for Strategic Communication: A Qualitative Study of Motorcycle Companies in Portugal

ABSTRACT The high competitiveness of the corporate sector requires a strategic communication approach to bring brands closer to consumers. In this context, brand communities (BCs) can be an interesting asset for brands. This article uses the example of motorcycle brands to analyze how BCs on social media can enhance the strategic dimension of brand communication. For this purpose, nine company representatives were interviewed, who represented 16 motorcycle brands. The data were examined using qualitative content analysis. Overall, the results suggest that motorcycle brand communication is increasingly digital and does not explicitly recognize BCs as a strategic target. However, several advantages are ascribed to approaching BCs as part of a communication strategy (e.g., stimulating brand loyalty or brand satisfaction) and to interacting with BCs as social groups (e.g., encouraging feelings of belongingness or sharing of information). Concerning online BCs, the results show that managers perceived using social applications as beneficial, increasing brand promotion, saving time, and improving communication. These findings could inspire companies to make the best of BCs and develop new and relevant communication strategies through online apps that will increase brand satisfaction and, consequently, brand profits.

The Meaning in English Japanese Car and Motorcycle Companies Slogan by Leech’s Theory

Based on that background, this study is aimed on how the types of meaning are appeared in the language of slogan-making of English Japanese car and motorcycle companies slogan which is specified to identify the types of associative meaning appeared and describe meaning that is emphasized. This study uses descriptive qualitative approach that emphasizes on describing in detail the types of meaning that appears in the language of slogan-making of English Japanese car and motorcycle companies slogan in which the data of this study are twelve slogans which taken from internet. The instrument of this study is the human instrument who is gathering and analyzing the data. The results of this study show that in the language of slogan-making of English Japanese car and motorcycle companies slogan there are several types of meaning appears based on Leech’s seven types of meaning theory, namely conceptual meaning, connotative meaning, affective meaning, reflected meaning, and thematic meaning. Meanwhile two are three types of seven types of meaning that did not appear, namely social meaning and collocative meaning.

A Study on Customer Satisfaction towards TVS Two-Wheeler in Madurai City

TVS is one of India’s largest diversified industrial conglomerates, with its principal headquarters in Madurai and international offices in Chennai. TVS motor company is a multinational motorcycle company is the third-largest motorcycle company in India. In today’s competitive world, market research player, a vital role to aid the company in understanding the customer expectation from the company. Customer satisfaction is an important component of a company’s relationship with their customers it is effectively utilizing marketing and sales resources has been a top priority for many organizations. In this study, an attempt has been made to analyze the satisfaction level of the customer towards TVS two-wheeler in Madurai city; a sample of 45 respondents has been selected using a simple random sampling method questionnaire has been used to collect primary data from the respondents. SPSS software is used to analyze the data statistics.

Leadership through differentiation: Hero’s journey with Niloy Motors in the motorcycle industry of Bangladesh

Learning outcomes This case study can be taught in the core courses on marketing management and strategic management at the postgraduate level management programmes. This case would facilitate students’ to appreciate the context of a business-level strategy in congruence with the firm’s corporate goals in an emerging market. This case study discussion will enable students to: understand and appreciate the opportunities and the nature of the emerging market, explain the strategic decisions that can impact the survival of the global brands in new markets, explain different types of business-level strategy and their appropriate application, synthesise various industry and market-related information into the selection and justification of any particular business-level strategy and learn the technique of perceptual mapping. Case overview/synopsis Hero MotoCorp Limited of India; the world’s number one motorcycle company by volume, established its second global manufacturing facility in Bangladesh in 2018 with the Nitol-Niloy Group. A sister concern, Niloy Motors Limited (NML), had been in charge of the marketing, distribution and sales of the brand “Hero”. Abu Aslam, as the Chief Marketing Officer of NML soon had to confront this fast-paced and highly competitive motorcycle market of Bangladesh. He needed to meet the corporate goal of becoming the market leader by the year 2025. On the one hand, Hero was comparatively a late entrant; on the other hand, the market accommodated almost all popular global brands such as Bajaj, TVS and Honda. The high growth economy with a rising middle class and a favourable government policy had made the Bangladeshi motorcycle industry quite lucrative for the global manufacturers. Upon its entrance, Hero found a price-sensitive market where it soon became number two by adopting the cost-leadership strategy. However, the incessant price-cutting by the players led to the price war, and every company was losing profit. The resulting situation had created a strong challenge for Aslam as achieving the market leadership through cost-leadership seemed to be an impractical strategy. Towards the end of the 2019–2020 sales-year, Aslam introduced a new variant of Splendor Plus to the entry cc segment with some new features and a slightly higher price. Receiving a significant positive customer response, Aslam was seriously considering sailing away from cost-leadership. Now, Aslam was in a dilemma as he needed to choose from the three alternatives of adopting the differentiation strategy, namely, differentiation, focussed differentiation and broad differentiation. Complexity academic level Not applicable. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Analisis Pengaruh Jumlah Produksi Sepeda Motor dan Jumlah Tenaga Kerja Industri Komponen Sepeda Motor terhadap Gross Domestic Product Di Indonesia 1998-2003

Japan's fourth largest motorcycle company in Indonesia are PT.Astra Honda Motor, PT.Yamaha Motor Kencana Indonesia, PT.Suzuki Indomobil and PT.Kawasaki Motor Indonesia, and have more than 90% market shares, which make them able to represent the entire motorcycle industry. Total production of the company is showing a positive trend towards Gross Domestic Product (GDP) of Indonesia from 1998 to 2003. In addition, motorcycle parts industry was important to the GDP of Indonesia because the industry requires the presence of components for assembly. This study aims to find out and analyze the linkages Indonesia's GDP from 1998 to 2003, the number of motorcycle production in four Japanese motorcycle companies in Indonesia and the amount of employment in the motorcycle parts industry. The data used are primary and secondary data. There are three hypotheses to be tested. These results prove that in fact the number of Japan's motorcycle production company affect Indonesia's GDP, and the number of Japan's motorcycle production company does not affect the amount of labor motorcycle parts industry significantly. In addition, the GDP did not affect the amount of labor motorcycle parts industry significantly. It is proven that there are some discrepancy between theory and practice.

Pengembangan Sistem Informasi Pembelian, Penjualan dan Persediaan Motor Bekas menggunakan Analisis Fast-Slow-Non Moving

Abstract — Motorcycle Company is engaged in selling used motorcycles, processing motorcycle inventory data to manage the optimal number of purchases and sales. Based on monthly sales data, it can be predicted the need to buy a used vehicle to the seller. Through FSN (Fast-moving, Slow-moving and Non-moving) analysis is to consider quantity, the rate of consumption of item and how often they are issued or used. The results of analysis can be used to guide the decision of the right amount of inventory to be placed in the warehouse, the frequency to buy or even delete certain items in stages. In order for the FSN analysis to be carried out successfully, it is necessary to analyze the items based on their respective categories, within a certain period of time. The purpose of this research is to design and build an information system for the sale of used motor vehicles, purchase of used motorcycles by considering the optimal inventory using the FSN method.
 
 Keywords — Inventory Management, Selling-buying Used Motorcycle, Fast-moving, Slow-moving and Non-moving Anylysis.

PENYEBAB QUALITY COST DAN PRODUCTIVITY, PABRIKAN HONDA DI AMERIKA SERIKAT RECALL BERAGAM SEPEDA MOTOR MERK HONDA

The Honda motorcycle company in America is being hit by a failure of a bigbike product called the Honda Monkey, around 44 units of the unit has become a defective item that must be recalled because there is a problem in the luggage rack that is vulnerable to breakage and cause an explosion because it is located next to the tank. This motorbike is not marketable, so from Honda filed a product recall. Aside from the side, the susceptibility of the breakage of the luggage rack damages the electrical stability of the battery. In addition, there are also problems with relay relay starter button. Therefore, the factory directly contacted the customer who owns the motorcycle. So that there are no accidents or accidents due to defects in Honda's bicycle products. Based on this case, to respond and discuss using cost quality and productivity in the decision-making accounting used by companies and business people worldwide. Quality cost is an event that includes costs caused by low quality. In the quality of products for cost quality there are several components of reliability, performance, easy maintenance, features, durability / strength, aesthetics, comfort and compatibility. But not only that, it also requires a cost quality measurement approach and a quality approach vs. the productivity of an item to be bought and sold. Therefore, the author will discuss and explore the issue "The Causes of Quality Cost and Productivity, Honda Manufacturers in the United States Recall a variety of Honda motorcycles" 
 Keywords: Quality Cost and Productivity, recall, Honda motorcycle brand.

Value System Efficiency on Product Features of Premium Two Wheelers in Tamilnadu

This study has been carried to find out what factors influence the consumer buying behavior of premium segment motorcycle customers which follows consumer oriented marketing philosophy .The primary focus of this study is to learn the consumer wants , needs and behavior of the specific target market. An intuitive understanding of the premium motorcycle consumer behavior is the key to the growth of premium segment motorcycle manufacturers to be highly successful in the future. These highly priced premium segment motorcycle companies are highly centered on understanding the customers to continue growth and sustain their market position in the industry even in times of tough competition and changing business environments. This study investigates on the expectation of Consumers in Initial, Pick up, Mileage, Riding Comfort, Safety features and Key Accessories Cum Tyre Tube at the point of sale and the same consumers’ satisfaction level after purchase the vehicles. Whether there is any mismatch between before Purchase and after purchase, if yes, in which brand, it was found in this study. This consumer research study is highly helpful particularly for the potential buyers on taking up strategic managerial decisions whether to buy premium two wheelers, if yes which brand.

Data Mining: The Classification Method to Predict the Types of Motorcycle Spare Parts to be Restocked

The research intends to create an application which is able to analyse sales data in a motorcycle company to predict the types of spare parts which should be stocked. This prediction is crucial since problems are often encountered while restocking. For instance, when there have been some imprecisions occurring in deciding regarding the types of spare parts to restock, the spare parts accumulate. It can cause inefficiency in terms of storage, the products quality deteriorates due to having been stored for too long, and sometimes the best-selling products are not available in the warehouse. This application is developed with Naïve Bayes Classifier (NBC) method which has a high accuracy in predicting future occurrences. This method works by calculating the probability value in each attribute class and determining the optimal probability value. From the test results, 4500 training data with 200 sample test data has 90% similarity with the results of the restock decision without application. For 500 test data, the similarity was 96%. It is proven that this method has a high accuracy so that it can help the decision makers solved the company problem in predicting the types of motorcycle parts to be restocked.

Development of Technical Regulations for Fuel Cell Motorcycles in Japan—Hydrogen Safety

Hydrogen fuel cell vehicles are expected to play an important role in the future and thus have improved significantly over the past years. Hydrogen fuel cell motorcycles with a small container for compressed hydrogen gas have been developed in Japan along with related regulations. As a result, national regulations have been established in Japan after discussions with Japanese motorcycle companies, stakeholders, and experts. The concept of Japanese regulations was proposed internationally, and a new international regulation on hydrogen-fueled motorcycles incorporating compressed hydrogen storage systems based on this concept are also established as United Nations Regulation No. 146. In this paper, several technical regulations on hydrogen safety specific to fuel cell motorcycles incorporating compressed hydrogen storage systems are summarized. The unique characteristics of these motorcycles, e.g., small body, light weight, and tendency to overturn easily, are considered in these regulations.

Fatigue life prediction of lightweight electric moped frames after field load spectra collection and constant amplitude fatigue bench tests

Modern mobility involves increasingly electric powered assisted vehicles; the structural integrity of a lightweight vehicle subjected to field loads for a given mission is a Fatigue Life Prediction (FLP) issue for the manufacturer: small motorcycle companies may prefer a more sustainable experimental approach to a complex a numerical approach.Aim of the present work was the fatigue life prediction of the frame of an innovative electric moped for urban commuting developed by a small manufacturer, in solo and dual riding. Given the mission adopted by the manufacturer, a load based Fatigue Life Prediction was carried out adopting an experimental approach. The moped frame and main components were strain gauged and statically calibrated to collect field load histories in solo and dual riding, including extreme driving events. Constant amplitude fatigue tests were performed on the welded tubular aluminum frame to obtain the fatigue curves at the steering tube node under horizontal loads (N = 8) and at the rear seat support node under vertical pulsated seat loads (N = 8). Measured field load spectra were extended to the design mission and used to predict the minimum required Virtual Load Life Curve (VLLC) able to guarantee the target mission life. A damage summation value appropriate to welded aluminum structures was adopted. The comparison of the Virtual Load Life Curve and the real component fatigue curves enabled to evaluate the frame durability safety factors in the two considered loading conditions and to check the validity of redesign solutions for the weakest component locations.

IPTEKS PROSES PENJUALAN MOBIL DI PT HASJRAT ABADI MANADO CABANG TENDEAN

Industrial development in Indonesia is growing rapidly, especially in the automotive sector. PT Hasjrat Abadi is one of the automotive industries that is in great demand by the public, because PT Hasjrat Abadi always has innovation and quality in every product. PT Hasjrat Abadi holds Car and Motorcycle companies namely Toyota and Yamaha. PT Hasjrat Abadi Manado branch Tendean is a branch that has a strategic location, so many people buy cars in this branch. The process of purchasing a Car through a field sales or sales counter. Purchases can be made with cash or credit payments.Keywords: Automotive industry, innovation, product quality, sales, credit, and cash

International Business Strategy of TVS Motor Company: A Focus on Bangladesh Two Wheeler Motorcycle Industry

This is the study about the international business strategy of TVS Motor Company for their two wheeler motorcycle. As a part of this study, it has been investigated the sales & marketing strategy, brand strategy, primary target customers, marketing communication strategy and advertisement policies of TVS company by focusing on two wheeler motorcycle industry of Bangladesh. TVS Motor Company is an Indian based world leading two and three wheeler vehicles manufacturer. They have been conducting TVS motorcycle assembling and marketing in Bangladesh since 2007. This is a qualitative study where it has used the secondary data. The secondary data has been collected from the TVS Company’s website, newspaper, articles and various motorcycle companies’ websites. Motorcycle industry of Bangladesh is very competitive. There are many strong competitors of TVS motorcycle like Runner, Bajaj, Victor R, Honda, Hero, Lifan, Yamaha etc. The international strategy of TVS motor is to ensure a Win-Win situation for both the organization and the customers hold immense value and have become imperative in the current times. The TVS Company has always prepared a strong marketing strategy with capital and technical capability to operate in Bangladesh market. The primary target of TVS motorcycle in Bangladesh is to grow market share and defend that at any cost. The main strategy of TVS motorcycle in Bangladesh is directed towards high sales per model and offering low costs compare to its competitor. In Bangladesh, the main focus of the company is creating brand image by offering good customer services. In this report, it is recommended that TVS motorcycle should carefully design the after sales services; they should make online campaigns, road shows, canopy, sponsorships etc and they should launch more attractive TV commercials to make its new offering more popular and to make TVS a better brand in Bangladesh.

Excelsior-Henderson motorcycles: Could lean start-up methodology have averted a $100-million Mistake?

This case applies the recently proposed lean start-up methodology to the failed Excelsior-Henderson Motorcycle Manufacturing Company. Company founder Dan Hanlon and his family pursued a dream to start a new American motorcycle company based largely on market leader Harley-Davidson’s inability to meet customer demand. Excelsior-Henderson’s founders followed a path of crafting and executing an elaborate business plan filled with goals and assumptions, with no customer discovery, validation, or iterative testing performed. The result was misjudging the complexities and financial demands of the motorcycle industry and an ultimate lack of customer response which led to a loss of US$100 million in capital and eventual bankruptcy. Students will learn to evaluate the challenges start-ups face through the lens of the lean start-up method, including customer discovery and the consideration of a minimum viable product (MVP).

ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR

This study aims to determine the factors that affect consumer behavior onpurchasing decisions of motorcycle brand "Honda" in the city of Palembang. Along withthe development of the era and the increasing need for transfortasi tools bring fresh airfor automotive companies, especially motorcycle companies which are very much neededby many people in addition to affordable and easy to maintain. One brand that is liked bymost people is the Honda brand. The sample in this study amounted to 100 people takenfrom the respondents of motorcycle users of honda brand domiciled in the city ofPalembang by using purposive sampling technique. The method of analysis usingmultiple linear regression method. Consumer behavior factors both simultaneously andpartially affect the purchasing decision of honda motorcycle brand in Palembang city