Tourist Motivation Research Articles

Influence of Manaoag Church in Tourist Motivation towards Religious Tourism

This research delves into the aspects of Religious Tourism. In the Philippines, the abundance of religious sites and activities plays an important role in fostering pilgrimage and enhancing the significance of religious tourism. This study examines the influence of Manaoag Church on tourists’ travel motivation. The primary aim of this study is to know the influence of Manaoag Church on tourist motivation towards Religious Tourism. A descriptive research approach and quantitative method were used for this study. In addition, the researchers conducted a convenience sampling survey with a total of 400 respondents, specifically 400 tourists visiting Manaoag Church. The study adapts the theory of Icek Ajzen – Theory of Planned Behavior and John Crompton – Destination Image Theory. The TPB is utilized to explore the motivations that drive tourists to visit the Manaoag Church, focusing on how attitudes, subjective norms, and perceived behavioral control influence their intentions. Concurrently, Destination Image Theory is applied to assess how the Manaoag Church influences tourist motivations through beliefs, emotions, and behaviors. Based on the results, the researchers were able to identify the motivation of the tourists to visit Manaoag Church regarding leisure, perceived benefits, perceived risks, family and peer influence, religious community influence, accessibility of religious sites, financial resources, and previous experience. It showed that the majority of the visitors were females who are 21–30 years old, who are Roman Catholic and visited the site 1-3 times per year. It was also revealed that there was no significant difference in the respondents’ assessment of the influence of Manaoag Church in the tourist motivation towards religious tourism when grouped according to frequency of visit in terms of beliefs, emotions, and behavior. In other words, whether a respondent has visited the church once, several times, or more frequently, their assessment of the church’s influence on their motivation remains consistent. This could indicate that Manaoag Church’s role in religious tourism has a universal appeal or significance, transcending the number of visits a person has made.

Moroccan tourism narratives orientalizing Imazighen/Amazigh people

ABSTRACT The research paper examines how tourism-induced activities contribute to the orientalisation of the Amazigh people, culture, and language, with a particular focus on cultural and rural tourism. The field research debates the need to reconsider tourism-related policies, which often commercially magnify places, people, events, habits, and products. To explore this process, the study employs interviews with tourist guides and scrutinizes the jargon used on trip-organizing websites. Methodologically, the interviews and narratives provide sufficient raw data. Textual analysis is then used to uncover the underlying logic of Moroccan tourism concerning the Imazighen through result analysis and interpretation. The research findings reveal that factors such as statistics, destinations, tourist guides’ preferences and knowledge, tourists’ preferences, and touristic jargon contribute to both the distortion of heritage and the motivation for tourism. The concept of ‘Berber’ or ‘Amazigh’ is examined in various contexts and situations. The paper also offers several recommendations for ensuring justice for the Amazigh people, culture, and heritage. The conclusion calls on tourism authorities to reconsider their policies and strategies in the tourism industry to better serve the interests of the Moroccan Amazigh people.

A Cross Generational Exploration of Motivations for Traditional Ethnic Costume Photography Tourism in China

A Cross Generational Exploration of Motivations for Traditional Ethnic Costume Photography Tourism in China

The relationship between visitors’ motivation and landscape preference for the pilgrimage route on the Mount Miaofeng, China

Many countries have recognized the significance of religious tourist destinations and actively included them into tourism systems. This study took the pilgrimage route on the Mount Miaofeng, a famous sacred place in northern China, as the research site to comprehensively understand visitors’ on-site experience when walking along it. The visitor-employed photography technique, supplemented by a questionnaire survey, was used to explore visitors’ preferences for landscape elements and spatial sequences. The landscape elements were identified in eight categories (including vegetation, religious symbol, mountain, route, human, village, temple fair, and facility), and the spatial sequences of photos along the route were divided into containing views at close, middle, and remote distances. Visitors were classified into three types: those motivated by religious purposes, recreational purposes, and multiple purposes. It was concluded that visitors normally preferred the vegetative landscape and religious symbol categories, and they preferred to take photos with views at close distance (with cultural and aesthetic significance) in human settlements. Visitors motivated by different purposes showed different patterns of preferences for landscapes which are in consistent with their travel motivations. This study contributed to an in-depth interpretation of the people-place relationships and the enrichment of tourism motivation theory, and it could provide valuable references for the conservation, management, and planning of religious tourism destinations.

Ocean-Based Gastronomic Experience as a Factor of Tourists’ Motivation and Travel Behaviour

ABSTRACT This study empirically examines the impact of local-ocean-based gastronomic experiences on travel motivation and behavior. Drawing on the Theory of Planned Behavior and Functional Attitude Theory, the study constructs an integrated research model to evaluate ocean-based gastronomic experiences as drivers of tourist motivation and behavior. Survey data from 338 tourists were analyzed using Partial-Least Square-Structural Equation Modeling (PLS-SEM) to validate the hypothesized research model and hypotheses. The findings highlight the positive effect of travel motivation on tourists’ engagement with gastronomic experiences. Additionally, the study confirms that these gastronomic experiences significantly enhance visitor satisfaction and loyalty. These results offer practical insights for island tourism destinations on strategically designing, marketing, and delivering exceptional local-ocean-based gastronomic experiences. The research contributes to advancing the understanding of local-ocean-based gastronomy and its impact on island tourism, marking a significant step forward in this niche field of tourism study.

Economic Contribution, Characterization, and Motivations of Tourists: The Raymi Llaqta in Peru

This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies.

축제 방문 동기에 따른 축제방문객 시장세분화 연구: 설악문화제 중심으로

The purpose of this study was to find out what the motivation factors for visiting the festival are for visitors who participated in the Gangwon State Seorak cultural festival and to divide festival visitors based on the derived motivation factors for visiting the festival. Factor analysis, cluster analysis, and ANOVA analysis were used as research analysis. As a result of performing factor analysis on 14 festival visit motivation items, four factors (novelty, escape, family affinity, and sociability) were derived. Through market segmentation analysis, visitors who attended the festival were classified into three groups. Cluster 1 was a group of 88 people (25.7%) out of the total survey respondents of 349, and was a group of general festival visitors who showed a little curiosity about the festival. It called as ‘common festival visitor’. Cluster 2 was 131 people (38.3%) and had strong ties with families. It called as ‘family festival visitor’. Cluster 3 was an enthusiastic festival visitor 123 people (36.0%) that actively accepts all parts of tourism motivation. It called as ‘enthusiastic festival visitor’. In result, cluster 2, and Cluster 3 were derived as major target to developing marketing strategies and several recommendation were suggested.

The Importance of the Role Destination Image, Tourist Motivation to Create Return Interest

The Importance of the Role Destination Image, Tourist Motivation to Create Return Interest

Moderating effect of contextual factors on the relationship between travel motivation and destination loyalty among domestic tourists in the Coast region of Kenya

Despite the marginal growth recorded in the tourism sector in Kenya, the domestic visits and estimates fall far below the expectations. The study was guided by the following specific objective; to assess the moderating effect of contextual factors on the relationship between travel motivation and destination loyalty among domestic tourists in the Coast Region of Kenya. The study area comprised frequented attractions in the Coast region of Kenya. The study adopted an embedded mixed approach comprising descriptive survey and explanatory research designs. Simple random sampling and purposive techniques were adopted for domestic tourists, destination managers and experts respectively. Data was collected using questionnaires and interview schedules. Four hundred (400) questionnaires were distributed while 10 destination managers and 5 experts were interviewed. Data analysis was done using multiple regression models, hierarchical multiple regression and descriptive analysis. The multiple regression model results without interaction terms indicated that R-square = 0.442, implying that destination attributes and socio-psychological factors explain 44.2% of destination loyalty. The hierarchical multiple regression demonstrated that contextual factors have a moderating effect on interaction between travel motivation and destination loyalty since the model was significant {R2 = 0.255, F (7, 371) = 12.12, p =0.0001}. The model accounted for 25.5% of variation on destination loyalty. This means that the composite elements of contextual factors namely; political, economic, technological and socio-cultural factors significantly moderates the interaction between travel motivation and loyalty behaviour of domestic tourists. The null hypotheses were tested and rejected. The study recommends need for destinations and service providers to engage more on digital marketing and deploy technology during marketing initiatives and product development to capture niche segments since majority of the respondents were youth travelers

Motivations of Sports Tourists and Their Companions in Participating in Rowing Activities in the Eastern Economic Corridor (EEC)

This study explores the motivations of sports tourists and their companions in participating in rowing activities within Thailand’s Eastern Economic Corridor (EEC). Water-based sports tourism, such as rowing, has increased in popularity due to its integration of physical activity with natural environments. A quantitative research design was employed, using structured questionnaires to assess five key motivational categories: physical health, personal achievement, social interaction, psychological well-being, and experiential enjoyment. A total of 200 participants, including sports tourists and their companions, were surveyed at various rowing events in the EEC. Results show high motivation levels across all categories, with experiential motivation being the most significant factor, followed by physical health and personal achievement. These findings underscore the importance of promoting rowing as an activity that addresses both physical and psychological needs while fostering social connections. Future research could explore how these factors influence long-term participation and retention in sports tourism.

Research trends of halal tourism: a bibliometric analysis

Purpose The purpose of this study is to analyze studies on halal tourism in Scopus from 2010 to 2021 and reveal trends, impacts, the most influential articles and future research trends. Design/methodology/approach The study used data from Scopus in 2010 to 2021 with the topic of halal tourism and obtained 122 data publications. This study uses bibliometric analysis with Biblioshiny analysis tools. Findings Halal tourism attracts the attention of academics and practitioners. This study analyzed 122 publications from 2010 to 2021 in Scopus, showing an increase in author contributions of 39.1% per year, peaking in 2021. The most influential article was the work of Battour and Ismail (2016), which emphasized Islamic principles in halal tourism. Mohamed Battour is the lead author, with Indonesia and Malaysia as the leading countries. Future research trends include halal tourist motivation, marketing strategies, mobile applications and artificial intelligence in supporting halal tourism. Collaboration between halal destinations and other industries is also important. Research limitations/implications Database searches were only performed on Scopus, so publications not scanned here could not be analyzed. The search for data from this research is also only based on the title regarding halal tourism. Thus, another article that discusses halal tourism but does not have the word “halal tourism” in the title cannot be analyzed. Originality/value This research is different from previous research in that this study examines literature published in Scopus on the study of halal tourism from 2010 to 2021.

Motivations of Ecotourists and Their Relationship with Sociodemographic Aspects, Satisfaction, and Loyalty: Puntilla de Santa Elena Marine Fauna Production Reserve, Ecuador

This study aims to investigate the demand for ecotourism in marine protected areas by (a) identifying motivations specific to marine protected areas, (b) establishing the relationship between social and demographic variables and motivations, and (c) determining the relationship between social and demographic characteristics, satisfaction, and loyalty variables. The study was conducted in Santa Elena Province at the reserve called “Puntilla”, which is a coastal marine and fauna production reserve in Ecuador, a country renowned for its biodiversity. The sample comprised 369 on-site surveys. Factor analysis and stepwise multiple regression methods were used for data analysis. The results revealed associations between social and demographic variables and tourist motivations. Specifically, lower-income tourists were most motivated by “escape and ego-defensive function motivation” and reported higher satisfaction levels. Conversely, tourists who visited the destination less frequently displayed stronger motivations related to nature and showed high satisfaction. Furthermore, visitors who spent less at the destination demonstrated a greater intention to return and recommend the area to others. These findings hold significant implications for protected areas management and contribute to the scientific literature on ecotourism in similar protected areas.

‘Into the darkness’ – The caving community and their tourist experiences. The Polish case

Descent into the underground requires from explorers not only a high level of physical endurance, technical skills, and ability to use specialized equipment, but also psychological adaptation to severe cave conditions: the darkness, the coldness, and the unknown. The paper focuses on mental states and emotions that accompany cave descents at every stage of the tourist experience. The study examines cavers' tourist motivations as well as perceived benefits of this kind of physical activity. The research aims at the Polish caving community. The study indicates that participation in cave exploration for respondents undertaking cave challenges outside of regular tourism is generally the result of a combination of equally strong factors, rather than a single dominant motivation. The benefits of cave exploration are inwardly directed, those related to creating one’s external image were of marginal importance among survey respondents. A state of ‘focus and concentration’ accompanies cavers during almost the entire stay in cave what not lessen a sense of overall satisfaction, joy, and excitation. To some extent, anxiety, anger, and rarely fear, shape the cave tourist experience. Management implicationsThe tourism product of any kinds of tourism should meet the expectations and needs of their participants. Dedicated speleotourists visiting sites outside mass tourism in popular show caves are leading by the complex of motivations typical for tourism as such. However, in the study analysed, the search for beauty and aesthetic impressions next to experiencing the unknown and novelty are explicitly significant motivators for cave exploration, even more important than looking for sport challenges and physical effort. This observation underlines cognitive and emotional meaning, not only sport character of cave exploration.The research might suggest the general direction in preparation of the offer for dedicated cave tourists: they do not require the creation of new infrastructure (e.g. in terms of cave accessibility) or provision of new amenities, but possibilities of the improvement of technical skills, while enjoying the beauty of the caves, with maintaining a balance between commercialization and the sense of uniqueness and exclusivity of the product.As pristine and unexplored caves constitute a ‘non-renewable resource,’ thus there is a need for redefinition of ‘the unknown’ and ‘the new’ concepts in cave tourism practiced by dedicated cave tourists (far beyond the geographical sense). The result of this procedure might help meet the expectations of dedicated cave tourists toward their tourist experiences and the attractiveness of sites.The explorations of dedicated cave tourists occur outside or on the fringes of tourism. To include them in the mainstream of broader tourism, it is necessary to find a balance between commercialization and the uniqueness and exclusivity of the product. The latter should provide satisfaction both in the area of physical well-being and the emotional sphere (sense of community, strengthening bonds).The study revealed the literature gap in terms of existential authenticity and the recognition of aesthetic and bodily experiences in cave tourism outside of popular show caves.

Motivations behind Active Sport Tourists Participating in Natural and Cultural Landscapes

Recreational running, both on roads and in mountains, is one of the most practiced physical activities worldwide, and so, the motivations behind participating have been quite extensively described in the literature. However, the cultural and environmental motivations behind these athletes traveling to other countries or destinations to compete have not been properly addressed yet. The aim of this research is to analyze the motivations of sport tourists and to compare the motivations that cause mountain runners and city runners to compete. A cross-sectional study with a total of 244 athletes, divided into a group of city marathon runners (N = 118) and a group of mountain ultra-marathon runners (N = 126), was conducted. Athletes completed the Sports Tourism Motivation Scale (STMS), composed of 37 items and nine dimensions, through an online survey. Participants were asked questions related to their age, running experience, distance to events, numbers of nights in hotels and volunteering. The results showed that there were statistically significant differences in four out of the nine dimensions of the STMS between city and mountain runners’ motivations and, likewise, statistical differences were found in some dimensions of the scale related to participants’ sex, age, running experience, numbers of nights in a hotel, travel distance and volunteering. In conclusion, the reasons why runners participate in mountain and city running events are different; likewise, some sociodemographic variables should be taken into account when organizing such sporting events in a sustainable way, in order to provide organizers with the most suitable information and attract the most participants.

EFFECTS OF TOURIST MOTIVATION ON TOURISM PLANNING: A CASE STUDY OF DOMESTIC TOURISTS IN VIETNAM

Tourist motivations is a fundamental aspect of tourism planning as it enhances marketing efforts, product development, competitive positioning, and facilitates informed policymaking. As such, the present study provides accurate data with which to develop tourism planning in Vietnam based on the push motivation and pull motivation factors of Vietnamese domestic tourists. A quantitative method, namely, a questionnaire that was designed based on a self-desk study, expert opinions, and tour guide opinions, was used to collect data. Out of 670 questionnaire returned, 664 were ultimately usable for analysis. Descriptive analysis, factor analysis, and regression binary logistic models were then used to analyse the collected data. Seven important push motivation factors, namely, fulfilling prestige, fun and entertainment, escape, family and friends' togetherness, fulfilling spiritual needs, social relationships, and gaining knowledge were identified as important to Vietnamese domestic tourists. Meanwhile, the four important pull motivations for Vietnamese domestic tourists were events and activities; destination's facility, service, and trip sponsor; historical and cultural attractions; and natural resources. The findings can be used to develop tourism planning for domestic tourism in Vietnam. Destinations may use the insights on tourist motivations to attracts tourists and provide them with fulfilling experiences, which would, ultimately, contribute to the overall success and sustainability of Vietnam's tourism industry. Besides, the findings contribute to extant literature on the tourist motivations and tourist behaviours of Vietnamese domestic tourists. Lastly, the case study of Vietnam may serve as confirmation of the value of tourist motivations in tourism planning.

EXPLORING BANDUNG CITY ON FOOT: WHAT MOTIVATES TOURISTS TO JOIN WALKING TOURS?

Walking is a practical and popular tourist activity, but it remains underexplored in the field of tourism. Although extensive literature has been published on topics related to walking and walkability driven by public health, sustainability, livability, and urban design concerns, tourism sector requires deeper exploration, particularly in urban settings. Walking tourism has been observed to possess the capability to promote sustainable tourism. Therefore, this study aims to examine the influence of motivation on the decision of tourists to engage in walking tour in urban tourism areas of Bandung City, Indonesia. Data from 220 tourists and interviews with resource persons were subsequently analysed using multiple linear regression to assess the impact of push and pull factors on walking tourism decisions. The results showed that tourist motivation significantly influences walking tourism decisions. The motivating factors include physical health, pleasure and satisfaction, knowledge gained, and local community behaviour. Physical health and relaxation were considered crucial push factors, while tourists’ attractions and social media promotions were categorized as significant pull factors. This study provides valuable input for local governments and tourism agencies seeking to develop sustainable urban tourism destinations.

HERITAGE TOURISM: A BIBLIOMETRIC ANALYSIS OVER THREE DECADES (1994-2023)

This qualitative study explores the relationship between tourism and places recognized by UNESCO as World Heritage Sites, whether tangible (WHS) or intangible (ICH). In the last two decades there has been a growth in the number of resources with UNESCO recognition. It aims to fill the research gap in the analysis of heritage tourism using bibliometric techniques. Data were collected from 886 documents in the period 1994-2023 (December) from the Web of Science database. Using the VOSviewer software, scientific maps were created showing the current and future line of research in this scientific field. The results show evidence of related research on Tourism sustainability at UNESCO sites in China and Tourism sustainability of cultural heritage for the whole period. In addition, two new research topics from 2016 are identified: Motivation and satisfaction of heritage tourists and Authenticity of intangible heritage. The results help to visualise the structure and trends of heritage tourism research, which can help researchers, policy makers and destination marketing organisations (DMOs) to gain knowledge and understanding of existing studies and current research topics.

Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency

Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency

Enhancing Environmental Literacy in Aceh’s Tourism through an Ethnoecotourism Based Environmental Education Model

Trends in tourism motives include socio-cultural, customs, environment, and panorama, as well as economics and welfare. However, the implementation of tourism will undoubtedly be disrupted by management and development that are not founded on the principles of sustainability. Therefore, through the process of environmental education, preventative and awareness initiatives are required. The main objective of this research was to examine the effectiveness of an ethnoecotourism-based environmental education model for tourism actors in Aceh Province. This model was developed to increase environmental literacy in marine tourism management. Model trials were carried out in the Sabang City Marine Tourism Area. The participants of this research were tourism actors in Aceh Province. The research design uses a quasi-experimental method consisting of pretest-posttest groups and uses multiple-choice questions as a research tool. The data analysis technique applied in this research was quantitative descriptive analysis techniques, in which data were processed inductively using an interactive analysis model. It is known that this model could improve the environmental literacy skills of tourism actors at the research location. It was shown by the significant value obtained at p = 0.000 (< 0.05), where there was a difference in students’ scores after being given the learning process, with the average post-test score of 12.43, higher than the pretest score of 8.40, which means there was an increase in understanding of environmental literacy after being given a learning process using an ethnoecotourism-based environmental education model.

Assessing age-related influences on motivation and attachment in film tourism: a SHAFE approach

The shift in tourists’ motivations indicates a growing interest in seeking novel experiences. Film tourism emerges as a category capable of meeting this demand for fresh encounters. This study presents fieldwork aimed at examining the significance of cinema in tourists’ behavior, attempting to determine if there are significant differences in motivational factors and attachment to a film destination based on the age groups analyzed. To achieve this objective, a methodology based on the statistical software SPSS v24.0 is employed for both the preliminary data analysis and scale reliability assessment, as well as for discriminant analysis, using 572 valid surveys from individuals interested in film tourism. Through this discriminant analysis, various motivational dimensions are explored, alongside the impact of place attachment to a film destination. The key findings highlight an evident generational shift is conspicuously observed concerning the presented responses, with the mean assessment rating of responses significantly higher for age groups below lower years in contrast to those exceeding higher years of age. The issue under study incorporates a new dimension of significant importance, which is the need to incorporate a generational perspective on the state of the matter. The practical implications of this research are significant, empowering public authorities and private companies overseeing film destinations to devise strategies that invigorate the tourist activity zone and boost revenue for both businesses and the local community. Some of the objectives may encompass fostering innovation and facilitating initiatives aimed at augmenting investments in relevant social areas pertaining to Smart Healthy Age-Friendly Environments-SHAFE.