The genus Morus L., mulberry, is an interesting taxonomic group on account of its existing genetic variability, functional food potential and commercial importance. Mulberry trees are found in a wide range of areas in Serbia, accounting for a large phenotypic diversity in its genetic resources. Tree and fruit characteristics of more than 300 mulberry specimens were surveyed, and 15 genotypes of Morus alba, Morus nigra and Morus rubra species were selected for further analyses. These were located at various sites in the province of Vojvodina, Serbia. The present study was undertaken to investigate the diversity of the collected material aiming to pre-select genotypes suitable for landscaping/ornamental and/or fruit production purposes. Genotypes BP 3/9, DT1, ZP3 and MR1 have semi-vigorous growth, dropping growth habits, different leaf shapes (ovate, oval, cordate) and leaf color (from light to dark green), corresponding to ornamental mulberries. In addition, the semi-vigorous genotype ZD1 with a spreading tree and interesting palmate-lobed leaves was distinguished as a unique genotype for landscaping purposes. The most vigorous annual shoot growth was detected in the ZP3 genotype (118.5 cm), followed by DT1 (108.2 cm), MR1 (101.8 cm) and ZP1 (100.5 cm) genotypes. Contrary, genotype DJ1 exhibited the lowest annual growth with only a 32.9 cm average length of the shoots. Due to the greater fruit mass (4.2–6.1 g), sweetness and acidity balance as well as chemical composition, genotypes BP 1/4, DJ1, MG, MR1, DT1 and ZP3 may be recommended for fresh consumption, while genotypes DJ1, DT1, MR1, ZD1, ZP1 and BP 3/9 could be appropriate for home processing. According to fruit chemical analyses, the most promising genotypes were MR1 and DT1 combining high soluble solids content (21.2% and 18.5%, respectively), total sugar content (17.41% and 15.20%, respectively) and ascorbic acid content (42.24 and 49.28 mg/%, respectively). Additionally, DT1 genotype was also characterized by the highest total phenolic content (221.08 mg 27 GAE/100 g fresh weight). The most ornamental genotypes from this study (BP 3/9, DT1, ZD1, ZP3 and MR1) combined with their pomological and chemical characterization can be recommended for edible gardening purposes due to both aesthetic appearance and nutritive value of the fruits.