The morphogenetic diversity of an area often determines its high geodiversity, which is subsequently used for geotourism. Areas where geotourism is being intentionally developed note the funded impacts resulting from increased interest in the area by tourists. This paper presents a morphogenetically diverse area that has been formed by glacial activity, cosmic factors—meteorite impacts, fluvial factors and anthropogenic factors—especially those related to industrial activities and settlement processes. In this manuscript, we identified and assessed geosites in the diverse landscape of the Poznań region (Poland), as well as analyzed strengths, weaknesses, opportunities and threats in relation to possible activities aimed at the development of geotourism. The multi-criteria assessment of existing and proposed geosites and SWOT analysis was used by us to assess geotourism development potential in this genetically highly diverse landscape. The work presented here demonstrates that not all formally created geosites by geological institutions are potentially attractive from the point of view of geotourism. The main factors that reduce the attractiveness of geosites are the lack of recreational infrastructure, poor accessibility and low educational values. The spectacularity of geosites is most often determined by their aesthetic value, representativeness, rareness and paleogeographical interest. The Poznań region has a high potential for the development of geotourism due to its valuable sites (Morasko Meteorite Reserve, Dziewicza Hill, post-mining area Szachty, Genius Loci and Ostrów Tumski); however, there is a need to develop a geotourism development strategy in the area. Given the morphogenetic diversity of the study area, there is a need to create a unique landscape geointerpretation center in this part of Europe, with a role in integrating tourism and especially geotourism activities.