Mood Boards Research Articles

Visual Metaphors in Pedagogical Discourse

A visual metaphor is an image that allows you convey the meaning that escapes during verbal representation, as well as to enhance the impact of the message. It is for this reason that visual metaphor occupies a special place in pedagogical discourse. The explanation of unknown concepts and phenomena by referring to the formed units of knowledge presented figuratively is a necessary stage of cognition of reality. Visual metaphorization of complexly organized aggregates of objects and phenomena of the surrounding world facilitates their perception, thereby representing their essence in a visual and accessible form. The basis of the visual metaphor is the similarity in function, purpose, shape, color, size. A number of scientific papers are devoted to the methodology of analyzing individual verbal metaphors. At the same time, the visual metaphors used by the teacher to explain the transmitted educational information have not been practically investigated. This provision determines the relevance of the research. The target of the study is to study the specifics of visual metaphorization in pedagogical discourse. As part of the educational process, visual metaphors are embodied in the form of mind maps, mood boards, singular metaphorical references that explicate an Abstract idea in a system of images formed during the development of curricula and personal subjective experience. It is established that the use of these methods of visualization of theoretical material, built on the basis of a given visual metaphor, contribute to the structuring and memorization of educational information, the development of creative and cognitive potential. A visual metaphor acts as a vector for analyzing a problem situation: the creative process of interpreting a visual image leads to the identification of a logical relationship between the images, revealing the nature of the object or phenomenon being studied, as well as the formation of creative thinking of students.

Creating inspiration by developing digital mood boards in student teams

Mood boards have notable potential to serve as inspirational tools in design. However, we still do not fully understand how mood boards are created utilizing material found online in collaborative educational settings. The purpose of our study is to deepen our understanding of both team design and the creation of shared digital mood boards through a qualitative analysis on how three student teams created shared mood boards using computers, and how they gathered inspirational material from the Web. We discuss how the creation of a shared mood board is a complex process, including deepening and broadening cycles, where a key idea is either explained more thoroughly, or then expanded with additional, related ideas. In relation to mood board ideas, the teams decided the specific keywords to be used to gather images online, balancing the design constraints, with an intuitive yet systematic way of working. We encourage to acknowledge a digitally created mood board as a collaborative method for creating meaningful starting points for designing, and for finding inspiration outside the direct design problem. Our study provides information which is beneficial for developing pedagogies that include collaboration and the use of online inspirational material.Keywords: team ideation; mood board; sources of inspiration; online material; metaphor; design education

Designing feelings into lower-limb prostheses - A kansei engineering approach to understand lower-limb prosthetic cosmeses.

Introduction: This study aimed to quantify the relationship between prosthetic users' emotional response to prosthesis aesthetics and specific product properties. Methods: Words representing prosthesis users' emotional response (Kansei) to different aesthetic designs of prostheses were identified via interviews and mood boards. A group of experts consolidated the words into thematic groups, each represented by a single, high-level 'Kansei' word. 53 lower limb prosthesis users completed a questionnaire, rating their perception of 13 aesthetic designs using the 'Kansei' words. Quantification Theory Type 1 was applied to explore the relationship between words and product properties. Sub-analyses assessed for differences based on sex, age and level of extroversion. Results: 5 high-level Kansei words were identified ('Natural', 'Technological', 'Cool', 'Unique' and 'Functional'). The Kansei word 'Natural' had a strong association with realistic looking prostheses while the words 'Technological', 'Cool' and 'Unique' were strongly associated with expressive designs which incorporate hard, colourful covers. The word 'Functional' was not a reliable predictor of product properties. No major differences were observed within sub-grouped categories. Conclusion: Kansei words identified in this study can be used to help guide clients in their aesthetic design choices and to assist designers in achieving the desired response from their products.

Based Learning Media Model Website for Making Mood Boards Fashion at Vocational Education Institute

The research was conducted to design a learning media model that can be used online. The method in this study uses a 4D development model, a stage that is carried out only to the development stage. The application used to design learning media is Dreamweaver and then the qualification test is carried out by media experts and material experts and the trial test is done on 35 trainees in training institutions and courses. The resulting learning media model has qualifications in terms of usability, functionality, and visual communications aspects by media experts in highly qualified categories, and the qualification results by material experts in relation to learning design, material content, language, and communications things are obtained in the category Highly qualified, and evaluations by students of the results based on usability aspects in most of these applications are acceptable to students with highly satisfactory answers on components P1 to P10 with highly qualifying categories.

New Virtuality

Our multimedia website project, “The New Virtuality”, explores the implications of highly realistic images that interact and socialise with human users, often seemingly “live” in real‑time. Created with imaging technologies such as holographic projection or virtual reality (VR) and usually boosted by AI and machine learning, we argue that these images present unprecedented directions in understanding how reality, liveness and presence are discerned and believed. Radically breaking down differences between real and unreal, they point to an era of blurred boundaries, dematerialization and limbic spaces which converges visual media with twenty-first century politics of dis/misinformation, post-truth and deep fakery. In this project, we discuss this era as “the new virtuality.” These developments underpin the project’s research questions: how to understand this media that so freely and near-seamlessly mix virtual and actual realities? How to place this phenomenon in media’s long history of blurred environments, while still appreciating their distinctive newness and challenges? What are the impacts of the new virtuality on our apprehensions and constructions of realities? How might this mediated reality relate – as code, as language, as consciousness – to the wider contexts of information that colour contemporary times? In our methodology, we interwove theory, multimedia expression and fiction as multiple voices to articulate the project’s arguments across three frameworks of distinct approaches, media elements and genre features. The first framework is a historical context with which to understand the continuities and divergences of virtuality. The second is the connection of theory – particularly from film, screen and media studies – with textual readings drawn across multiple media, including paintings, cinema, performance, VR, apps and architecture. The third is the employment of fiction and multimedia. Inspired by the “scientific fiction” work of Kai-Fu Lee and Chen Qiufan (Lee and Chen, 2021), we intertwined a fictional story through the project for greater animation and accessibility – a creative warp to the academic weft. Multimedia via the essays’ image margins and a 33‑minute video essay function as audiovisual “mood boards” to provide elaboration, illustration, colour and setting for conveying the new virtuality’s poetics of fudged and adrift unsettling across this new reality. The result is a work of multiple voices and hybridity which identifies a new framework of reality through contemporary mixed media. This new virtuality is no longer about the questions of realism or illusion (e.g. Friedberg 2009; Grau 2003) from computer‑generated imagery (CGI) or even deepfakes. They are about new technical codes and information which give rise to revised conceptions of ontology, anthropology, epistemology, literacy, time and space. They are new systems of complex linkages between media, codes, expressions, consciousness, change and history. These ideas not only impact understanding of our world. They also revise orientations of truth values and identifications of moral spaces.

Using A. I. for the generation of visual references in digital audio games from the perspective of sound design

The aim of this article is to examine the application of artificial intelligence in producing visual references during the development of a digital game. These references are a standard inclusion in Game Design Documents or Art Design Documents and are typically displayed as mood boards. In this article, we will discuss sound design and how artificial intelligence, mainly Bing utilizing Dall-E and Midjourney, can produce images that cater to the requirements of a particular game. One of the primary issues we will explore is the efficiency of using artificial intelligence in this creative process in terms of speed, accuracy, efficacy, creativity and how the resulting content compares with human-generated content. One objective is to examine how artificial intelligence can produce visual references that exemplify more detailed sound groups, such as ambiences or interactive sounds linked with specific in-game activities. These visual references will undergo testing within a digital game presently under development, thus achieving validation through real-world application. The game’s genre is an audio game with no standard graphics or interface, tailored to the needs of players with visual impairments. For that reason, generating visual references remains the sole approach to comprehending the actual game environment.

Individual outfit designs: Expanding idea development using shared mood boards

Earlier studies have indicated that mood boards have notable potential. The impact of collectively created mood boards on individual ideation, however, has not been thoroughly studied. This article demonstrates how to bring together collaborative and individual elements in design education. We analysed the role of specific, collectively created, mood boards in student-level conceptual design and how students describe this role. We asked the eleven craft education students participating in this study to develop shared mood boards in team design sessions, and to individually design an outfit utilizing a mood board. The data (i.e. video-recorded interviews, students’ visual and material artefacts, notes) were analysed qualitatively. The results indicated that the shared mood boards played an active role in the students’ processes by expanding their creative idea space and providing a context for their idea development. Our findings could be beneficial for developing craft education by combining collaborative and individual efforts.

Determining key colors from a design perspective using dE‐means color clustering

AbstractDesigning a mood board is a creative tool designers often employ at the start of a new (interior) design project. The colors of a mood board represent important information about the envisioned interior designs. In this article, we focus on digital mood boards and we propose a novel method to determine the mood boards' key colors from a design perspective using dE‐means color clustering. This proposed algorithm includes a fixed initialization to overcome the non‐deterministic nature of traditional k‐means, and a merging step to ensure all colors in the calculated palette are at least a dE‐threshold apart. Quantitative and qualitative results demonstrate that the proposed algorithm outperforms existing methods in determining the key colors from a design perspective. Additionally, we introduce a novel method to visualize the calculated color palettes that takes into account the contribution of individual pixels to the construction of the calculated color palettes. Finally, we demonstrate how the proposed algorithm can be used to characterize color palettes for various design styles like modern, industrial and art deco.

Fashion design students’ self-evaluation of usage, benefits, and attitudes toward using design research sketchbook skills: a scaffolded pedagogical approach

ABSTRACT Developing new concepts is essential to the fashion designer’s job. Designers often create original design concepts through design research using sketchbooks and mood boards. Students must learn these skills to be prepared for their careers. However, there has been scant research on teaching sketchbook practices, students’ design research method preferences, barriers to using these skills, and students’ attitudes towards using these skills. This knowledge is needed for instructors to prepare students. A scaffolded assignment series was developed and delivered to 18 students in a 400-level course to teach design research skills. After completing the assignments and an apparel design project, students reported their perceptions, challenges, and attitudes toward using the learned design research skills. Instructional scaffolding was an effective strategy for students to learn design research skills. Insights were yielded into students’ research method choices, perceived benefits, barriers, and attitudes, which may support future instruction of students in design research.

Fashion trends and their impact on the design of men's moccasin footwear

Footwear industry is one of the oldest crafts known to human, where the main function of them was to protect the foot from external factors, then they played an important indicative role in the history of civilizations of peoples, and the fashion of shoes has passed Through the centuries in many phases and took many forms through the different decades as affected by historical and political changes. The importance of designing men's moccasin footwear is highlighted because the shoe is characterized by the combination of originality and modernity and its availability in many styles, which suits different occasions and can be worn throughout the seasons, and until the shoe reaches its final shape, it passes through many stages, topped by the design stage, which is most difficult Because it is a complex process consisting of many steps, intellectually and then practically, and requires shoe designer to present an innovative design with a creatively formulated vision in which the foundations and elements of design are achieved that attract attention and meet the needs of the consumer. The research aims to study men's moccasin footwear fashion trends in the light of global mood boards as a source for developing suggested designs for men's moccasin footwear, where the research followed the descriptive analytical approach to study the impact of fashion trends on the design of men's moccasin footwear using mood boards, in addition to the applied study by developing 3 suggested collections, Each collection consists of 5 designs that include different types of moccasin footwear based on mood board according to fashion trends for the year 2021-2022 in terms of lines, colors, materials and techniques. Then the researcher evaluated the proposed designs using an evaluation form that was judged by the academics (the research sample) and access to the best proposed designs in terms of functionality and aesthetics. The research found the designers need studying fashion trends, the importance of international fashion mood board, and the need to delve into the study and analysis of the inspired artistic sources to extract their implications and then employ them in new innovations in the field of footwear, and work on developing design methods and following up in the field of fashion, which contributes to raising the competitiveness of the shoe industry in Egypt.

Persona in a form of mood boards as a part of the design process

The research aimed to design a mood board by using persona as a tool to understand consumers. Persona helps clients and designers better understand the target consumers of the organization and map consumers’ desires and needs. The research was a case study of Loewee Cipta Busana, one of Indonesia’s garment companies that planned to design a visual identity. However, to complete the final process of designing a visual identity, a visual guideline in the form of a mood board was required. The research aimed to illustrate the whole design process and to what extent a mood board could be a useful tool to communicate with clients; to minimize the waste of guessing what the client wants. The research’s result is a mood board which can help designers generate and develop ideas, keywords, and visual assets more quickly due to consumers’ understanding. Mood board helps designers to communicate with clients regarding the design concept. Mood board can also help clients have a clearer direction about what they can do to expand their network and communicate their offerings to the broader market.

Utilising Mood Boards as an Image Elicitation Tool in Qualitative Research

The use of image elicitation methods has been recognised in qualitative research for some time; however, the use of mood boards to prompt participant discussion is currently an under-researched area. This article explores the use of mood boards as a data collection method in qualitative research. Used in design disciplines mood boards allow designers to interpret and communicate complex or abstract aspects of a design brief. In this study, I utilise mood boards as being part creative visual method and part image elicitation device. The use of mood boards is explained here in the context of a research project exploring masculinity and men’s reflexivity. In this article, I consider the benefits of utilising this method in researching reflexivity and gender before offering a critical appraisal of this method and inviting others to explore how mood boards might enhance research projects involving elicitation.

Image composition influences on the mood board visual reading process through eye-tracking

Mood boards (MB) are a visual tool used to provide references for inspiration and decision-making in the design development process. However, it isn't easy to obtain objective and precise measures about the MB organization if exclusively qualitative approaches identify how the image composition can affect the visual reading process. In this sense, this study aimed to evaluate how the position and physical image aspects influence an attentive MB visual reading. The results presented that variations in image contrast and positioning influence the observer's visual reading. Besides, the observers' identified tendencies were to concentrate the visualisations in the boards' central, lower and left areas, indicating the importance of this region's MB construction. Moreover, the results evidence that the visual reading of an MB presents a different pattern from those reported by studies directed to analysing the visual reading of websites. Thus, changes in image positioning influenced the viewer's perception, being a relevant point to be considered when assembling the MB's image composition. The results of this study contribute to creating criteria for the construction of MB.

ImageSense: An Intelligent Collaborative Ideation Tool to Support Diverse Human-Computer Partnerships

Professional designers create mood boards to explore, visualize, and communicate hard-to-express ideas. We present ImageCascade, an intelligent, collaborative ideation tool that combines individual and shared work spaces, as well as collaboration with multiple forms of intelligent agents. In the collection phase, ImageCascade offers fluid transitions between serendipitous discovery of curated images via ImageCascade, combined text- and image-based Semantic search, and intelligent AI suggestions for finding new images. For later composition and reflection, ImageCascade provides semantic labels, generated color palettes, and multiple tag clouds to help communicate the intent of the mood board. A study of nine professional designers revealed nuances in designers' preferences for designer-led, system-led, and mixed-initiative approaches that evolve throughout the design process. We discuss the challenges in creating effective human-computer partnerships for creative activities, and suggest directions for future research.

Combining product and packaging design for increased added value and customer satisfaction

Current paper shows an analysis of the conceptual design of products and packages that correspond to requested customer needs. A number of research tools, marketing/branding principles and product development techniques are presented. This study is an analytical demonstration of the whole design process from the concept to the final 3D rendered models with the use of a number of tools and methodologies i.e. mind maps, mood boards, sketches. In other words, it is a combination of marketing and designing principles that transformed the raw data received from customers into 3D CAD (Computer Aided Design) modeled products; a set of sportive sunglasses paired with a hand-watch from the same product family and a set of classic sunglasses with a casual hand watch. Finally, this project can be considered a blend between theoretical and practical methods that have been chosen and practiced after extensive research.

Automatic digital mood boards to connect users and designers with kansei engineering

One challenge for designers is how to express emotions to clients when helping them analyze ideas for the development of products. Mood boards, which comprise a set of images and words, are one of the most common tools for synthesizing a client's perception and instructing the designer about visual communication. The creation of these boards is time-consuming and becomes static before the end of the design process. This article investigates the possibility of building a kansei engineering system that is based on rough set probability statistics and is capable of linking kansei words obtained from clients with images that can be continuously collected online. The result is a proposal for a new kansei engineering procedure that contains five cycles and captures users' opinions in all phases of the design process. A subset of real data is used in the application of this procedure to a consumer product, which demonstrates the feasibility of this kind of application. The article presents a complete theoretical model of this system and its procedures and algorithms, which enables the creation of automatic mood boards and connects designers to users' needs.

Creativity of images: using digital consensual assessment to evaluate mood boards

Mood boards are used frequently in design and product development as well as in academic courses related to fashion design. However objectively evaluating the creativity of fashion design mood boards is often difficult. Therefore, the purpose of this investigation is to examine reliability of a digital consensual assessment instrument measuring creativity, using expert (from related domains) and non-expert raters (students). Creativity measures were compared with the mood board themes to further investigate any relationships between mood board types and the consensual assessment. Independent samples t test comparing group means indicated expert raters evaluated the mood boards significantly higher in creativity than the non-experts, t (99) = −6.71, p < .001, (95% CI −.57, −.29), while Pearson correlation results indicate a significant relationship between the two groups of raters, r (50) = .33, p < .01. ANOVA results for all raters indicated a significant difference between the five subject matter categories; F (4, 95) = 4.64, p < .005. Overall, expert and non-expert raters reported significant reliability, which further supports prior research using consensual assessment for creativity measures across domains.

Tesks of use and variety of mood boards as a design tool in the design of interiors

The article analyzes the mood boards using as a means of various types of design are considered constituent elements, tools, and role in the various phases of the development projects of interiors as well and effect on work results. It was shown on what grounds the mood board acquires relevance in the design of the interiors and the main task and mood boards varieties inherent in this type of design.

An educational tool to encourage higher level thinking skills in the selection of images for fashion design mood boards: an action research approach

ABSTRACTThe primary argument of this paper arises from the need identified in fashion design education within a South African context for a shift in the focus of theoretical curricula content to convert from a diploma to a degree structure. This paper addresses this concern and reports on the baseline assessment of a devised and implemented tool to advance visual literacy thinking skills of undergraduate fashion design students, applied to the selection of images for mood boards. The inquiry adopted an action research design and obtained data from systematically documented reflective notes, completed student image analysis help sheets and a comparison of assessment results of mood boards created before and after the application of the tool. While assessment results indicate an improvement in the level of thinking skills of some students, surface learning was identified as an underlying challenge to address for refinement of the tool. Improved results, nevertheless, suggest that the strategic principles facilitated through the tool and the subsequent recommendations for refinement present a potential framework to underpin the visual conceptual design challenges of students for consideration in a degree structure.

Visual organizing: Balancing coordination and creative freedom via mood boards

How is organizing accomplished in contexts that require coordination to be balanced with creative freedom? The paper addresses this question by building on literature that highlights the active role of objects in coordination and organizing processes as well as the recent turn to visual objects in organization studies. Using empirical data from a design process in artistic perfumery, the paper shows how independent actors and their sub-products are coordinated by means of a visual mood board that is able to maintain plurality while also having a directing and aligning effect. We discuss the potential of mood boards as an example of the wider phenomenon of aesthetic objects, connecting senses and emotion and providing a link across people in the creative industries and elsewhere.