The actively heated fiber-optic (AHFO) technology has emerged as a frontier and hotspot in soil water content measurement, offering advantages such as easy installation, large-scale distributed measurement capability, and resistance to electromagnetic interference. However, current AHFO water content sensors fail to simultaneously achieve high precision, applicability for deep soil, and automated real-time monitoring, thereby limiting their development and application. Therefore, this study introduces a novel actively heated fiber Bragg grating (AH-FBG) cable. Laboratory tests were conducted to assess the heating uniformity of the AH-FBG cable and to establish the temperature characteristic value (Tt) – soil water content (θ) calibration formula for water content measurement. Subsequently, AH-FBG cables were deployed for in situ soil water content monitoring in a test pit on the Loess Plateau. Through two-year monitoring data verified the accuracy of the AH-FBG cable and elucidated the spatiotemporal distribution of in situ loess water content. Laboratory results demonstrated superior heating uniformity of AH-FBG cable, with a Tt standard deviation of approximately 0.3 °C. In the field, the AH-FBG cable exhibited excellent performance in soil water content measurement, achieving a high accuracy of 0.023 cm3/cm3. Further analysis revealed that the θ fluctuation predominantly occurred within a 10 m depth from the soil surface, with an overall upward trend over the two-year monitoring period; the response of shallow θ to precipitation was significant but exhibited increasing hysteresis with depth; frequent precipitation significantly enhanced water infiltration depth. This study provides technical guidance for high-precision, quasi-distributed, automated and real-time water content measurement of deep soil.