Electric heating load (EHL) is a type of thermostatically controlled load whose power consumption mode can be flexibly adjusted, as long as the customers’ thermal comfort is ensured. The key to unlocking the regulatory potential of EHL lies in characterizing and harnessing its post-aggregation regulatory capacity, given its inherent dispersion and heterogeneity. Firstly, the second-order equivalent thermal parameter (ETP) model, grounded in the thermal equilibrium of the room, is employed to analyze the operational characteristics and to construct a model for aggregating load group. Secondly, leveraging the analysis of individual EHL regulation capacity, the temperature state characteristic quantity is introduced as a sorting index. Considering the dynamic properties of baseline power over time, a control strategy is proposed, based on state complementary characteristics among EHLs, for a more comprehensive and dynamic system management. Finally, the key indexes for reporting and implementation phases are identified to evaluate the regulation capacity of load group. The case study evidences that the newly introduced control strategy and evaluation method can provide more stable regulation power support for power grid dispatching, and more deeply harness the regulation capacity to maximize its potential value. In addition, this paper also discusses the influence of related factors such as the number, the rated power, the inside temperature control interval, the inside temperature setting value and the outside temperature on the regulation ability of the EHL group, offering a robust framework for the dispatching center to devise well-informed and rational regulation instructions.