Modern TV Research Articles

TRANSCENDING BOUNDARIES – REPRESENTATION OF CHANGING GENDER DYNAMICS IN SELECT INDIAN TELEVISION ADVERTISEMENTS

Advertisements are primarily intended to persuade the consumers to buy a particular brand of product. In modern times Television advertisements or TV commercials as they are known, have emerged as one of the most visible and popular form of advertisements. Traditionally, selling a product entailed roping in a celebrity to either pose with the product or to highlight its advantages over other products. But the advent of various domestic and foreign channels offered the viewers the option to skip the advertisements and switch over to more interesting content in other channels. Besides, the stiff competition between the brands necessitated the advertisements to be more creative, resulting in the incorporation of engaging storylines. Thus, advertisements have transitioned from a means for merely selling products to cultural artefacts mirroring the socio-cultural practices and values of the society. They portray social norms, cultural reality, and gender patterns in keeping with the patriarchal ideology. Culture profoundly impacts gender-related behavior, roles, values, identity, and their perception in various social contexts. It governs the expectations placed on men and women and influences their attitudes and behavior. Since advertisements are predominantly created by men with the intention of appeasing the male consumers, women are often objectified. The recent decades have seen women progress in leaps and bounds but the advertisements have been slow in acknowledging their achievements. The winds of change have been very subtle but steady progress is being made in making progressive and socially relevant ads which has captured man - woman equation from a different angle. This paper proposes to analyze select TV advertisements that appeared after 2000 which show both men and women breaking away from the narrow confines of patriarchy to don new and unconventional roles.

Methods for Adaptive Transformation of Content in Hypertext Format on Corporate TV and Information Kiosks of Educational Institutions

Purpose of the study: to consider and implement in practice a system for displaying content on screens of different resolutions and orientations in relation to an educational institution, using both a pure Smart TV (built-in browser of modern TV) and a player connected to Digital Signage screens. In system engineering, the main emphasis (and, as a result, the key task) is on the absence of duplication of content for different types of output screens (including interactive touchscreen kiosks), which is especially important because the implemented system will be built on free, open-source technologies and integrated into the current university website, which no other proprietary Digital Signage software system can offer.Materials and methods: the study uses different methods of transformation and output of content, but adaptation methods based on cascading style sheets (CSS) are mainly used. The experience of foreign programmers working with adaptive layouts for the web and operating their own blogs was studied (in the “Reference” section). Compromise methods for displaying graphic images and video materials are considered and proposed based on the experience gained during testing of the prototype system.Results: development of a system for displaying content on multi-format screens, requiring minimal subsequent support and intervention from the administrator responsible for filling it with content. An analysis of some potential solutions and their compatibility was carried out, taking into account browser support for CSS3 and HTML5 standards, and working solutions were selected that can be used in the design of individual templates for displaying content in hypertext format and CSS designs (rules) that work for the purpose of the study. The article compares approaches to designing adaptive templates for displaying web content in HTML (hypertext) format. The basic principles are considered under which content intended primarily for a university website can, without a third-party administrator (and also, in some cases, with minimal intervention) be displayed on corporate TV and touchscreen kiosks of universities thanks to the use of cascading style sheets (CSS) and relative units of measurement (vh, vw, vmin, vmax) and tags introduced in HTML5. The article also discusses how to level out the nuances associated with different resolutions of graphic images and screen orientation.Conclusion: the final paragraphs of the article conclude on the nuances of the functioning of the developed system, the effectiveness of which directly depends on methods of implementation and technologies used, chosen and discussed in the article. The implementation of the system will increase the awareness of students of an educational institution about events (announced or conducted), and will allow the system administrator to increase work efficiency by publishing and administering content only in “one window” (for example, on the university website), and the developed output template and/or CSS rules will display it on the internal screens, maintaining readability and perception of information. The developed and tested methods can be used by programmers, working in educational institutions.

Competition among visual, verbal, and auditory modalities: a socio-semiotic perspective

Abstract This article presents a fresh perspective on the interplay among visual, verbal, and auditory modalities, positing that these modalities, as semogenic resources, compete to express dynamic meanings. The theoretical paradigm emphasizes that whether a modality or an element within a modality gets or loses semantic status, it will elicit an additional layer of social meaning to depict a comprehensive picture of a story together with an explicit semiotic meaning. The article adopts a qualitative method to analyze the data, which are drawn from The Good Wife and My Roommate is a Gumiho and annotated in ELAN 6.3. It was found that modal competition can shed light on the dynamic meaning-making processes in semiotic and societal orientations. Modal competition may distort space and time of different stories, and reconstruct a different discursive spatio-temporal dimension in the TV world. It can diversify the dynamic orientations from New to Given in visual, verbal, and auditory texts of multimodal discourses to tell stories. Modal competition provides a lens to understand the multidimensional reality and to appreciate the aesthetics of a modern TV series.

The Influencing Mechanism and Motivation of the Bystander on the Choice of Chinese Address Forms.

Chinese address terms exhibits a high degree of variability. Guided by the extended context of situation framework within the field of systemic functional linguistics, and taking the dialogues of the modern Chinese TV drama In the Name of People as examples, this study investigated how the bystander influences the choice of address terms. It is found that the appearance of the bystander influences the choice of address terms. Yet, it is not a direct process but is mediated by conversational atmosphere. Specifically, the presence of a bystander triggers "situational synergy" or changes interpersonal relationship, and then change the conversational atmosphere, both paths ultimately impact the choice of address terms. The underlying forces that lead to the variability of Chinese address terms are guān běn wèi and miàn zǐ. This study suggests the intricate impact of context on language choice, as well as the interdependency of context variables. In addition, by taking the concept of face beyond its European/North American milieu, and relocating it following the Chinese point of view, group orientation is valued, which contributes to face study.

Intersemiotic interpretation of demonstrative that in modern TV series

The study aims to illustrate that the intersemiotic interpretation of demonstrative that can eliminate the deictic indeterminacy of that in implying the proximity especially when what that identifies is not adequately interpreted in the linguistic expressions. To instantiate this viewpoint, the data are drawn from the modern TV series, annotated by the annotation tool ELAN 6.3, and analyzed by a qualitative method in terms of the complementarity of a visual deictic to demonstrative that, the explicit and implicit demonstrative that, as well as the transformation of that into this. It was found that the visual deictics, such as the arrow, the curve line, the cross, the gaze and other visual images, could eliminate the deictic ambiguity of demonstrative that when that was used to identify an element. The explicit and implicit that sheds light on the deictic divergency of the visual proximity from the linguistic one in multimodal discourse. A visual deictic may force the linguistic deictic that to transform into this by its reappearance. The results do not totally deny the traditional uses of demonstrative that, but expand its deictic function to present the multi-dimensional and dynamic world.

Sound Director in Modern Program Content of TV Channels

The purpose of the article is to determine the place of the sound director in the creation of a global information space that would ensure effective interaction of people, their access to global data resources and satisfaction of needs for information products and services using the content of television programs. The research methodology consists in the application of special methods: source analysis of the main publications on the topic (to find out the level of scientific development of the problem); historical and cultural, which led to a holistic approach to the analysis of the process of the historical development of sound engineering in Ukraine. The work also used general scientific methods: methods of analysis and description, for the general characterization and understanding of the essence of the sound director’s profession. The scientific novelty of the work lies in the fact that for the first time, the process of sound director’s work in modern TV channel programming is highlighted. The process of formation of sound engineering and the sound director’s activity in the Ukrainian cultural space is described. Based on the study of the source base, the author outlines the trends and reasons for the emergence of the sound engineering profession and clarifies the aesthetic foundations of the formation of sound engineering in Ukraine. The article deals with the interaction between technology and art in contemporary culture, emphasizes the interconnection of technical and technological and artistic components in artistic culture, and points to several artistic trends inspired by scientific and technological progress. The qualification requirements for a modern sound director are considered. The issue of rethinking the creative activity of sound directors in the media has been further developed. Conclusions. The review of the source base proved that the work of a sound director on television has many difficulties related to the technical support of studios, the conditions of filming, and the creative process. But also due to the importance of television as a way of communication and a source of information, sound design on TV has prospects for development and improvement.

СПЕЦИФІКА ТА РІЗНОВИДИ КІНОСЮЖЕТІВ В СУЧАСНИХ ЗМІ

The specifics of visual electronic mass-media and their influence on public opinion formation are considered in the article. Thanks to their technical abilities visual electronic publications ensure so-called “presence effect” – recipient’s feeling of their involvement to what is happening on a TV screen, a monitor or a display and ability to empathize. The publication states that cinema and its means of expression as art form and human activity branch which can create moving images thanks to modern gadgets. Movie plots became an important visual part of a today media product. Their demand requires not only magnification of quantity indicators in the process of production, but also new approaches to improvement of such products quality, due to the fact that quantity of financial benefits from advertisers and TV channels rating indicators depend on movie plots popularity among the audience. The publication contains a brief review of research problems source base. The main definitions and characteristic features of movie plots as one of the most important elements of modern visual journalism are considered. Attention is paid to movie plots varieties in modern mass-media. Classification of movie plots according to different characteristics is made. Movie plots specific features and their production basic elements are analyzed. The article states that another feature of a qualitative movie plot is ability to create its scenario correctly and competently. Views of modern TV journalism theorists and practitioners on movie plots creation according to drama and stagecraft rules are reviewed. The summary emphasizes on professional aspects of preparation of journalists who would like to specialize in movie plots creation for modern mass-media. Using modern means of information transmission and visualization of events, phenomena and facts, it is possible to change the consciousness of the audience, propagandize political, cultural, social and moral values. But to do these qualitatively and to interest a potential audience journalists need to know the main points of drama, laws and rules of writing movie scripts and varieties and specifics of movie plots.

Old Soul in a New Mechanical Body

The soul–body–mind problem is an age–old question. Ever since Plato and pre– Stoics, many philosophers have tried to answer the questions of dependence and relationship between these “parts”. This paper is an overview of the theory of holons proposed by Arthur Koestler and its later implications in modern cinema, specifically the anime Ghost in the Shell. There are many issues that are current and related to the mind–body problem that arise from modern cinema and TV shows, but are usually neglected. In these shows and movies, we can find modern ideas about cyborgs and transhumanism, which were popularized by the mentioned anime. Most modern shows are closer to transhumanism and postmodernism and will therefore be mentioned only by name. Another issue that arises from modern cinema is individualism and egocentrism that is not focused on the transcendental or even the transcendent. The intention of this paper is to show that using Koestler’s ideas of holons we need to take into consideration a broader approach to transhumanism, and that it should not be focused only on the individual.

ЖИВОЕ И НЕЖИВОЕ В ПРОСТРАНСТВЕ СОВРЕМЕННЫХ СЕРИАЛОВ: ВИТАЛЬНОСТЬ АНДРОИДОВ

Humanity has been inventing a robot throughout its history. The steam-powered Pigeon of Archytas and the automatic servant made by Philo of Byzantium belong to the antiquity. Automatons of St. Albertus Magnus, Bacon and Regiomontanus, the Jewish golems, the anthropomorphic idols of Daedalus, the “Iron man” of the Russian monarch Ivan IV, Leonardo’s mechanical knight, the Writer, the Draftsman and the Pianist of Pierre Jaquet-Droz. Each following epoch filled up the list of inventions seeking to come as close as possible to the likeness of the living. At the same time, the desire to reproduce any possible manifestations of vitality has always been accompanied by unaccountable fear of the artificial, non-living and its invasion into the living space. With the advent of cinema, these desires and fears have acquired a new “face” – the number of all sorts of doppelgangers, technical entities generated by the science has multiplied; new images – robots, cyborgs, androids. They have got not only a new aesthetic, a special screen appeal of animated machines, but also a new subjectivity – a certain type of perception based on the indistinguishability between artificial and natural. The modern media landscape offers opportunities for conceptualization beyond the oppositions: the extension of the idea of life, the existence of hybrids and human network extensions, variations of artificial intelligence, autonomous non-human agents and communities. In this regard, the new authenticity seems to be an inseparable combination of technical and natural existing in the same space, in the same body. The article explores the idea of new subjectivity of androids, cyborgs, replicants in modern science fiction TV shows, connected with a special vitality, perception, senses and cognition (“Extant” (2014-2015), “Humans” (2015–2018), “Westworld” (2016–2018), “Altered Carbon” (2018), “Raised by Wolves” (2021)

The Mythology of Time in Modern Foreign period dramas: between Retrotopia and Metamodern Sensibility

. The purpose of this article is to analyze the specifics of the mythologizing of time in the historical period dramas "Downton Abbey" and "The Crown" in the context of the transition from the postmodern paradigm to a new metamodern sensibility. The article summarizes the experience of domestic and foreign studies of the metamodern tendencies of the modern TV series and analyzes the theoretical issues of the mythological temporality of TV series production. On the basis of the theoretical concept of retrotopia by Z. Bauman, the concept of layers of cinematic temporality by N.E. Marievskaya and the critical discourse analysis of S. Jäger, the features of the mythologization of horizontal, vertical time, as well as the biographical time of characters in selected period dramas have been analyzed. The scientific novelty of the article lies in the problematization and analysis of the discursive environment of the deployment of the temporal mythology of the modern period drama. The modern historical period drama demonstrates the specifics of turning to retrotopia, as it seeks to represent the current problems of the present through an imaginary past. In the case of the “Downton Abbey”, this happens through the harmonization in the viewer's mind of nostalgia for an imaginary English aristocratic past and an unstable future. In the case of the “The Crown”, the presentation of the private life of the British royal family against the backdrop of historical events contributes to the formation of a more multidimensional image of the present and responds to the demands of the mass audience in the emotional representation of historical events. The result of this representation is a kind of mythology of time, which arises between the cultural demand for retrotopia and the development of modern technologies for the production of cinematographic products, which makes it possible to fully realize the intention of modern metamodernist discourse to achieve a “new sensibility”. This allows us to consider the modern historical period drama not only as a "commercial project", but also as a tool for the development of historical culture, an instrument of cultural orientation in social space and time.

Structural features and communication potential of modern serials

Introduction. The mythological structure of the series is determined by structural, semantic and symbolic elements embedded in the communicative process; they represent a kind of filter that depends on all the formal and content components of the series, as well as the cultural field in which it functions. This allows the series to be an active translator of various messages, which, in turn, requires the active participation of the viewer in assigning contents and messages. Relevance of research. The scientific novelty consists in the analysis of the modern TV series as a communicative phenomenon in modern media culture. Based on the analysis of various sources, we tried to describe the structure and identify different communicative strategies of modern serials, a specific serial paradigm that allows satisfying all categories of viewers. The research methodology: we use interdisciplinary approaches to understanding the communication potential of modern TV series: cultural-historical, communication, structural and cultural analysis. Results and discussion. The study of TV series allows us to understand how communicative connections are recreated in the modern socio-cultural environment, what ideological tasks they can fulfill and how they influence the formation of identity. In the series, we can find certain revelations about the norms and dominant ideas of a specific cultural-historical discourse, which in their date allow us to reveal the closed elements of norming, subtexts and contexts, discrimination and inclusion, dominance and subordination, which are organically woven into the structure of the series as a product of mass culture. Conclusions and prospects. In the article, we found out that the increase in the influence and popularity of TV series as a specific cultural form of communication is related to their ability to be an effective sphere of communication space. The communication potential of serials is determined by the structural and content elements, which proved to be capable of structuring the everyday life and identity of a person. The description and analysis of the structural and content elements of the series made it possible to reveal the specific communicative potential of the modern series – to be an active translator of various messages, to form a communicative space, which, in turn, requires the active participation of the viewer in assigning contents and messages.

Linguistic and Stylistic Means of Satire Construction in the Animated Series

The study is devoted to the description of linguistic and stylistic means of satire construction in modern American animated series. The article deals with a detailed analysis of the linguistic and stylistic means that actualize the satiric and ironic meanings for a satire creation based on the examples of American series. Cartoonists often resort to satire as a unique genre of art to express direct or indirect criticism of the structure of modern society. Modern satirical cartoons contain vivid elements of parody and caricature. An obligatory consequence of satirical creativity is exposure and laughter. The methods of socio-political satire of modern animated serials are enhanced by the interplay of irony and sarcasm, hyperbole and grotesque, allegory and allusion, paraphrase and play on words. American animated series mirror modern reality, they reflect numerous facts of daily life and current environment touching their most critical sides: economics, politics, education, religion, ethnic issues, international ties and relations, interpersonal dealings. Socio-political satire is peculiar in that it does not spare not only the ruling branch of power, but also an ordinary, ordinary, gray person. In this dullness and ignorance of his, the average man in the street is ready to blindly obey the most ridiculous and absurd orders. Of course, an animated series cannot solve acute social or political problems facing society. But the fact that these questions are raised means that the problems are urgent. The purpose of such satire is to reflect on mistakes and not repeat them in the future. For example, South Park, Rick and Morty, Family Guy, F is for Family parody the modern family, social order, exaggerate social issues to the extreme. The relevance of this study is due to several reasons: first, the abundance of cartoon products on the modern film industry market. Secondly, the role that cartoons and serials play in the life of a modern person and in the culture of postmodernity. It is common knowledge that over the past few years, the TV series and animated series industry has changed a lot: streaming services (Netflix, Hulu and Amazon) appear, new formats are released, and more and more cartoon characters are voiced by famous actors. Thirdly, it is confirmed by the idea of the existence of the phenomenon of the "Big Serial Bang", expressed by Doctor of Philosophy, Professor of the Higher School of Economics V.A. Kurenniy. The fact that modern TV series are a cultural product that accurately reflects the spirit of the times remains an indisputable fact. Such a visual narrative fits perfectly into the framework of modern society.

A multifunctional analysis of off-record indirectness in Chinese interactions

This study aims to investigate the functions of off-record indirectness in Chinese interactions by examining data from a diverse range of discourse genres in a modern TV drama, a life-documentary reality show, a work-documentary reality show, and a blog. The findings reveal that, first, off-record indirectness is widely used among family members, schoolmates, colleagues, and friends in interpersonal communication; second, it serves the main functions of tactical politeness and tactical impoliteness; third, it can be exploited to fulfill other functions in an interaction, such as realizing humor, making complaints, expressing disagreement, etc., for various situational needs and effects. The present study offers a multifunctional analysis of off-record indirectness and sheds new light on its functionality for the purpose of future research.

Narrative Boundaries Annotation Guide

It is rare for a story to have only a single narrative level: in fact, even the simplest stories usually contain multiple nested stories. The following is an annotation guide for encoding the boundaries between narrative levels, and which has been validated on modern fiction and TV scripts. We provided definitions of and give instructions for annotating information about each narrative level: embedded narratives, interruptive narrative, flashbacks (analepsis), and flashforwards (prolepsis). This annotation schema can be used for many types of narratological and computational research, however our intention in developing it was to lay the foundation for training computers to automatically extract narrative levels from long text.

Tools of Creating Emotional Climate in Knowledge-Based Television Space

The relevance of the article is due to the need to comprehend and identify the specifics of the formation of emotional mood in modern knowledge-based TV texts of an advisory nature. It will make possible to better understand the specifics of educational genres. The purpose of the work is to establish and describe the repertoire of tools for the formation of emotional mood and linguistic means of their representation in a knowledge-based television discourse. The research material was TV broadcasts of thematic groups as follows: leisure, health and healthy lifestyle, home improvement, food, driving, beauty and fashion. The corpus of the texts under analysis is represented by advisory-instructive and informative-demonstrative genres. The novelty of the research lies in the fact that in the texts that broadcast everyday, practical knowledge, tools are recorded and described that simulate the emotional mood of the viewer in the process of learning process. The research reveals that the textual representatives of the advisory and instructive genres of relaxation and hedonistic themes construct an impressions and pleasure zone. At the same time, the accents of texts describing ways of behavior in danger-associated situations (for example, health topics) are focused on regulating the mood and emotions of the media audience. Such texts are constructed based on an emotionally sensual modality that swings the viewer's emotions from negative to positive. The formation of such a diverse emotional tone is aimed at creating a positive attitude towards specific health improvement actions, as well as encouraging adherence to the rules of a healthy lifestyle in society. The article describes the triggers that produce positive and negative emotions, as well as tools for their activation in the text (the image of the author and the image of the addressee; genres of everyday communication, designed in a friendly-informal register; linguistic means). The research reveals functions of impression producing (attracting attention, positive emotional modeling, formation of a positive attitude to the object of expression and persuasive influence) and regulation of emotional mood (socially stabilizing, regulation of behavior, persuasive influence).

Modern Ukrainian TV series: challenges of the global multimedia market

The aim of the paper is to study the modern Ukrainian TV industry in comparison with foreign examples and to formulate the requirements that a Ukrainian TV series must meet in order to enter the global market. The following methods were used during the work: descriptive method and typology, comparative analysis, and synthesis, each of these methods corresponds to one of the three stages of the study. This contributed to the achievement of the following results: the features of the modern TV series were characterised and its main types were identified; the domestic and foreign markets of multimedia products were studied and their common features and differences were revealed; formulated requirements that the Ukrainian TV series must meet in order to enter the global market. The scientific novelty of the paper lies in the detailed study of modern formats and descriptions of the general features of TV series, which allowed to perform the classification and thoroughly analyse each of the genres and types of TV series. The practical significance lies in the fact that the developed criteria for a modern series should be used as a recommendation when creating a multi-episode project.

Typology of opening scenes in the new generation of TV series

The product of quality TV, modern TV series have undergone significant changes compared to traditional productions. TV series used to have a closed episodic structure, contained within a single episode. These days, the format marked by a narrative continuity prevails. The types of sequences that open TV series have changed, too. Filmmakers employ various ‘opening strategies’ to make their productions stand out and attract audiences’ attention. The initial scenes highlight dynamic action, set the tone and express the central conflict. Other types of opening aim to explicate the main protagonist to make them intriguing. This article will provide the definition of ‘opening scenes’, and their typology will be discussed based on selected examples.

The Use of Deep Learning and VR Technology in Film and Television Production From the Perspective of Audience Psychology.

As the development of artificial intelligence (AI) technology, the deep-learning (DL)-based Virtual Reality (VR) technology, and DL technology are applied in human-computer interaction (HCI), and their impacts on modern film and TV works production and audience psychology are analyzed. In film and TV production, audiences have a higher demand for the verisimilitude and immersion of the works, especially in film production. Based on this, a 2D image recognition system for human body motions and a 3D recognition system for human body motions based on the convolutional neural network (CNN) algorithm of DL are proposed, and an analysis framework is established. The proposed systems are simulated on practical and professional datasets, respectively. The results show that the algorithm's computing performance in 2D image recognition is 7–9 times higher than that of the Open Pose method. It runs at 44.3 ms in 3D motion recognition, significantly lower than the Open Pose method's 794.5 and 138.7 ms. Although the detection accuracy has dropped by 2.4%, it is more efficient and convenient without limitations of scenarios in practical applications. The AI-based VR and DL enriches and expands the role and application of computer graphics in film and TV production using HCI technology theoretically and practically.

The Use of Modern Television Technologies and their Impact on Increasing the Follow-up to Watch news Programs on Jordanian Television

The aim of this study was to reveal the level of use of modern TV technology and its impact on increasing viewing of news programs on Jordanian TV - from the perspective of the employees and technicians in the news programs. To achieve the objectives of the study, the questionnaire was used to collect the necessary data. Study’s sample consisted of (110) employees and technicians in the news programs on Jordanian TV. The results showed that the use of modern television techniques enhances the degree of viewing television highly at all dimensions, especially at the dimension of news releases and news programs. The results also showed that Jordanian Television is still using the old techniques, which came in the last place among all dimensions. in addition to a statistically positive associations exist between the use of modern television techniques in all its dimensions and increasing in the viewing of newsletters and news programs. According to the results, study recommends the following: 1. Work on the transformation of the system of high-quality broadcast technology (HD) instead of SD system, and work on training to staff on these technologies and modern devices. 2. Using modern and advanced methods in presenting news bulletins and news programs on Jordanian TV, so that multimedia, graphics, info graphic and sound effects are used in each bulletin especially the main ones. Keywords : Modern television technologies, news programs DOI: 10.7176/NMMC/95-06 Publication date: February 28 th 2021

The Use of Modern Television Technologies and their Impact on Increasing the Follow-up to Watch news Programs on Jordanian Television

The aim of this study was to reveal the level of use of modern TV technology and its impact on increasing viewing of news programs on Jordanian TV - from the perspective of the employees and technicians in the news programs. To achieve the objectives of the study, the questionnaire was used to collect the necessary data. Study’s sample consisted of (110) employees and technicians in the news programs on Jordanian TV. The results showed that the use of modern television techniques enhances the degree of viewing television highly at all dimensions, especially at the dimension of news releases and news programs. The results also showed that Jordanian Television is still using the old techniques, which came in the last place among all dimensions. in addition to a statistically positive associations exist between the use of modern television techniques in all its dimensions and increasing in the viewing of newsletters and news programs. According to the results, study recommends the following: 1. Work on the transformation of the system of high-quality broadcast technology (HD) instead of SD system, and work on training to staff on these technologies and modern devices. 2. Using modern and advanced methods in presenting news bulletins and news programs on Jordanian TV, so that multimedia, graphics, info graphic and sound effects are used in each bulletin especially the main ones. Keywords : Modern television technologies, news programs DOI: 10.7176/NMMC/95-06 Publication date: February 28 th 2021