Modern Representations Research Articles

The National Historical Narrative of the Bulgarian Revival: Modern Representation in the National Museum of History

The National Historical Narrative of the Bulgarian Revival: Modern Representation in the National Museum of History

11B NMR Together with Infrared Spectroscopy Provides Insight into Structural Elucidation of Quadrivalent Diazaborines & Cyclic Boronate Esters: Intriguing & Little-Explored.

Imidazo-fused diazaborines, which serve as intermediary structures somewhat alongside benzene and borazine, had been of particular interest to Dewar and Snyder more than 60 years ago. To this end, Dewar utilised his 'π-complex theory'so as to represent 'borazaros'as a 'quadrivalent' species; however, sadly, modern representations have deviated and leapt into 'trivalent' counterparts. Bonding in boron species has never been straightforward, to such an extent that the orthodox 'ethane' like diborane, i.e., H3B-BH3, which conformed to the paradigmatic rules of molecular structure, in particular, hybridisation and electronegativity, was later evolved to a more realistic '3-centre 2-electron' bonding so as to give the lie to the purported diborane structures of X-ray diffractors. Herein 11B NMR together with IR spectroscopy sheds light on the nature of bonding in borazaros, and 'caged' cyclic oxazaborons so as to reinforce, and reinvigorate the old literature, which could be of interest to both the synthetic, and medicinal chemist alike.

Legal Aspects of Demographic Policy in the Russian Empire

The paper provides a legal analysis of demographic processes in Russia in a retrospective aspect during the pre-revolutionary period. The solution of demographic problems in the Russian Federation at the present stage is possible only taking into account the historical and legal experience of state legal regulation of public relations in the demographic sphere, including in the Russian Empire, taking into account positive historical and legal traditions. It should be borne in mind that demographic processes influence the possibility of making and implementing management decisions at the national and regional levels. State legal demographic policy is an integral part of the legal policy of the state as a whole. The paper examines the stages of the formation of demographic policy in the Russian Empire, its place, role, and goals. The author defines demographic processes, demographic policy, and its modern representation in the norms of law. The paper describes correlation between social policy and demographic policy of the State. The importance of the development and State support of demographic policy in particular and social policy in general is determined. The author analyzed several laws of the Russian Empire adopted from the 18th to the 20th centuries, determined features of demographic and social policy. The author takes into account statistical data of the 1897 census that became the first general census of the population, which determines the quantitative and qualitative composition of the population of the Russian Empire. The paper investigates major reforms in labor relations, health care, pension reforms.

Rhythms of Kinabalu 2022 “Coming Back Stronger”: A Review

This article reviews the Rhythms of Kinabalu 2022 from the dual perspective of management and performance. Ever since its commencement in 2011, Rhythms of Kinabalu has been a yearly large-scale event organised by the National Department for Culture and Arts under the Ministry of Tourism, Arts and Culture Malaysia along with other collaborative bodies. The aim of this festival is to showcase the diversity and uniqueness of the dances, arts, and music in Sabah for the purpose of their continued popularity, relevance, and sustainability. As such, the review examines the current nature of festival, paying attention to the various categories of performances and performers in Rhythms of Kinabalu 2022 as well as the favoured and less favoured performances and/or artists as indicated by viewer turnouts of the live shows. At the same time, the article seeks to understand the local audiences’ reception and/or reaction towards the event and its many shows to signal the current festivalgoers’ taste and preference of the performing arts. A main observation reveals the striking presence of the art of busking and an imbalance in the representation of modern and traditional art forms. Essentially, the representation of traditional arts was limited and those artists struggled to keep up with their more modern counterpart. Technology, namely, social media, has been identified to have played a major role in influencing this outcome and contributing to this scenario. Management wise, the lack of cooperation from business entities (i.e., premise operators and owners) in support of the local artists, performers, small and medium enterprises, and the event itself is a cause for concern as this has caused several setbacks which were detrimental to the festival’s operations. Hence, the art-based and managerial issues identified in this review may benefit the relevant stakeholders in its decision-making of the festival’s future cycles.

INTRODUCTION TO JUDICIAL SPECIALTY: BASIC SCIENTIFIC INTERDISCIPLINARY STUDY

The article describes the main scientific results of the study, taking into account the author’s modern representations, which consist in the formation of the basis of the new direction in the system of general theory of forensic science-forensic accounting on the implementation of special knowledge beyond forensic expertise (Forensic Specialty or Special Science) and the development of an integrated interdisciplinary framework that develops forensic science. This article is a continuation of the requirements for the publication of the main results of the thesis for the degree of doctor of legal sciences, and also reflects the empirical basis of the research. On the basis of the research carried out by the author, including those published in the scientific works of the author: a) the expediency and timeliness of the development of the forensic doctrine on the implementation of special knowledge outside the forensic expertise has been substantiated. In this connection, the concept, object, subject, structure, principles, tasks and functions of the Teaching are first disclosed and scientifically substantiated, as well as the language of forensic doctrine on the implementation of special knowledge beyond forensic expertise allowing to enter into scientific circulation a new forensic term «specialty» and clarify the concepts of «specialist», «special knowledge», «expert opinion», «expert testimony» et al. b) the original scientific hypothesis for the adoption of the new codified act-the federal law «On the activity of a specialist in the Russian Federation», which determines the legal basis, the principles of the organization of the activity of a specialist in the Russian Federation and the procedure for its implementation in constitutional, civil, arbitration, administrative and criminal proceedings, as well as the introduction of amendments and additions to the current legislation of the Russian Federation concerning the powers and activities of individuals, Having specialized knowledge outside forensic expertise, taking into account the needs and support of some practitioners of law enforcement and other bodies of the Russian Federation; c) developed scientifically based proposals and practical recommendations, aimed at improving the activities of law enforcement agencies to implement special knowledge outside of forensic expertise, taking into account the specifics of the subject of the study, modern realities and new approaches to problem solving; r) proved the prospect of formation and trends in the development of forensic science on the implementation of special knowledge outside forensic expertise as a new complex interdisciplinary scientific research, as well as the development and introduction into law enforcement activities of the universal forensic information system «Spez» in the conditions of digitalization. The methodology of the study is composed of a dialectic-materialistic approach, which made it possible to study the nature and nature of the implementation of specialized knowledge outside of forensic expertise, creating a theoretical basis for forensic learning about the implementation of specialized knowledge outside forensic expertise. In the course of the study, a number of private scientific methods, traditional for studying legal phenomena, were used: historical-in the analysis of factors that determine the formation of the forensic doctrine on the implementation of specialized knowledge outside the forensic examination; formal-logical, Comparative-legal, systemic-structural methods-in the complex study of forensic science on the implementation of specialized knowledge outside forensic expertise, as well as the study of the mechanism of its legal regulation; statistical method-for the generalization of forensic science, Procuratorial, investigative, legal, expert, forensic and intelligence-gathering practices; a method of generalizing practice-which makes it possible to identify typical, Similar, concordant in the main directions of forensic science on the implementation of special knowledge outside of forensic expertise; sociological method-when conducting a questionnaire and interview on current aspects of the study. In general, general scientific methods were mainly used in the theoretical substantiation of the forensic doctrine on the implementation of special knowledge outside the forensic examination as a new complex interdisciplinary scientific research. Specific (private) methods have been applied in an integrated manner to the study of specific forms and types of implementation of expertise outside forensic expertise.

THE IMAGE OF JAZZ IN UKRAINIAN POPULAR MUSIC AND THE SIGNIFICANCE OF SUBCULTURES IN IT

The image of jazz in Ukrainian pop music is reproduced, the subcultures that dominate its modern manifestations are shown: African music, Irish-European melodies and rhythms, the interaction between pop music and folklore, a diametrically symmetrical structure, the appropriate composition of variable phrases (voice-instrument), various combinations of timbre acoustic electronics, a fusion of Ukrainian folklore and rock music. But, first of all, it is a harmonious combination of Afro-European traditions with Ukrainian folklore, its best examples. The article also talks about the leading masters of Ukrainian jazz who managed to do this - Leonid Goldshtein and Igor Zhuromskyi, for whom the processing of folklore materials - household and African) with a predominance of appeals to the traditional folkloric Ukrainian musical stratum is characteristic. The aim. To reveal the image of jazz in Ukrainian pop music and its significance in the subculture. The tasks of the research are the analysis of the constituent subcultures in the modern representation of the art of Ukraine and their significance for the world artistic treasury. Research methodology. The methodology of the author’s research is based on the paradigmatic method, which allows determining the priority of artistic paradigms, the ratio of traditionally established and non-traditional vision of Ukrainian jazz culture. Reconstruction was also used - to reproduce the main milestones of the development of art of the 20th century within the scope of the research. Also, the methodology is based on a transdisciplinary approach, thanks to which we can study jazz not only in an art-historical aspect, but as a structure of European life of the given period. Research results: The results are as follows - it is 1) a feature of rock music style, such as heavy metal, punk rock, rock and roll, instrumental composition, the use of distinctive fans and unique sounding productions and vocals Intonation technology. 2) Saxophone melodies are built according to the Hutsul system with a characteristic degree of saxophone. 3) Official use of colomous rhythm in the voice. 4) Application of antique blues harmonic sequence. 5) Use of bluesy principles of questions and answers when alternating statements and instrumental episodes. 6) For vocal improvisation. Conclusion.So, we analyzed the interaction of Ukrainian modern pop and real folklore and jazz. Jazz, rock and pop styles were found, which are ideal for interpenetration with various Ukrainian subcultures, jazz-rock, free jazz, alternative music, rock and roll, blues-rock, trip-hop, pop ballad, disco music . The characteristics of the processing of folklore materials (domestic and African) are, first of all, an appeal to the traditional folklore layer, the method of performance (expressed by a real saxophone), the use of folk instruments or their tones. Depending on the genre that created jazz, rock and pop groups, the composition can be divided into folk songs and original compositions based on folklore. Popular music quotes folk and jazz material from pop music.

Особенности объемно-планировочных решений стационарных зданий цирков

Objective: this work is devoted to the study of the features in space-planning solutions for stationary circus buildings and to determine the development of circus architecture. In recent years, with the appearance of new technologies, the requirements for space-planning and technical solutions of circus buildings have undergone significant changes. It is very important to preserve the traditions of circus art and, at the same time, for expansion of the circus performances are necessary modifications and transformations of the buildings. Methods: have been made a comprehensive analysis of existing circus buildings in Europe, Asia and Russia. The research is based on the analysis of professional literature and scientific articles. Results: has been revealed patterns and main features in construction of multifunctional entertainment buildings with elements of circus and various show performances (on ice, on water, in the air). Technical innovations applied in modern representations, such as removable playpens, the use of virtual reality and modern technical balancing systems, dictate new approaches to the organization of space. In Europe, animal performances are a thing of the past. In Russia and Asia, animals remain an essential part of the circus show, meanwhile control over their living conditions is becoming more strict. Based on the study of the already built circus facilities were determined the prospects for the construction of new and reconstruction of existing buildings. Practical significance: the results allow us to identify the main trends in the space-planning solutions of stationary circus buildings. This research will be useful for architects, designers and other specialists who are engaged in the design and reconstruction of circuses. The results of this research can be used to create modern and functional circus buildings that will meet the expectations of the audience and provide comfortable conditions for the artists.

Building Children's Worlds: The Representation of Architecture and Modernity in Picturebooks edited by Torsten Schmiedeknecht, Jill Rudd, and Emma Hayward

<i>Building Children's Worlds: The Representation of Architecture and Modernity in Picturebooks</i> edited by Torsten Schmiedeknecht, Jill Rudd, and Emma Hayward

"Political Romanticism" and "Aesthetic Politics": Content, Comparison, Criticism

Relevance. In Western political philosophy and political theory, the judgment that modern democracy does not have a satisfactory general ("synoptic") theory, has the status of (almost) universal significance ‒ the philosophical interpretation of this "situation" is an urgent research task for modern political philosophy.Purpose. The representation of the political in the "concept of the political" and the "economic paradigm of the political" reveals identical characteristic features; the configuration of their unity and the assessment attributed to them differ ‒ the goal is to understand the different meanings attributed to the same "phenomena" and "processes" of modernity in conceptual frameworks defined by opposite paradigms.Objectives. The method of determining the actual policy in the horizon of "metaphysical principles" is demonstrated. The fundamentals of the paradigmatic representation of the political and the principles of constructing the narrative of modern liberal democracy are revealed. The procedure of giving credibility to theoretical judgments about the political is analyzed. Methodology. The paradigmatic representation of the political can be understood, and only as a result explained; understanding refers to the real concept, explanation – to reality; the combination of the "real" and "real" distinguished in the tradition of Western philosophy takes place in a philosophical concept; the formation of the concept presupposes philosophical interest; philosophical hermeneutics and deduction provide tools suitable for understanding the political in unity: from "metaphysical foundations" to practical politics. Results. The statement about the romantic nature of the modern representation of the political in the liberal economic paradigm looks reliable. It is proved that historical and aesthetic representation, more than «mimetic», fulfills the imperatives attributed to the modern form of political – Western representative democracy. The evidence of the necessary replacement of the «center of political ontology» from the sovereign to an «empty place» is demonstrated.Conclusions. Representative democracy, romantic and postmodern, is a necessary and legitimate form of the modern liberal way of representing the political. The main task of aesthetic politics is supposed to ensure security: "keep to the middle and avoid extremes", exclude an event, normalize the political, that is, to banalize politics.

Динамическая стабильность как категория диалектического взаимодействия хаоса и космоса в онтологии сетевого бытия

The increasing information flow has led to, inter alia, the dominant role of networking in communications. Devirtualization of networking in information and physical networks has made it possible to introduce network discourse into modern philosophy. The study of writings by Laozi, Confucius and their followers demonstrates that network discourse and network thinking were developed in the philosophical works of ancient Chinese scholars as representatives of Eastern philosophical discourse. At the same time, Western philosophical discourse, which can be traced to Plato and Aristotle, rests on linear logic and linear thinking. It is only towards the end of the 20th century that the linear/network thinking opposition weakened with the recognition of network interaction, under the influence of a profound transformation during the transition to a new stage of civilization’s development, that is, to the information/digital society. This can be illustrated by the evolution of the perception of the categories chaos and cosmos in Western (linear) and Eastern (network) philosophical discourse as the basis of the development of the modern representation of dynamic stability of the network interaction system. Using the information and communication method, this paper analyses Western and Eastern philosophical discourse from the Axial Age to the present day and substantiates the introduction of the category of dynamic stability. The latter stands for a dialectically connected process of creation/destruction of communications between actors of a network interaction under the influence of the dynamics of information exchange, which indicates that a network interaction system is autopoietic. Further development of the concept of dynamic stability requires creating a mathematical apparatus for calculating measures, that is, information entropy, of a dynamically stable network. These purely abstract studies are expected to be of practical importance for the development of social networks of interpersonal and intergroup communication.

Interesting and Uninteresting Unknowns

This article explores the stark visual and epistemic contrasts between early modern representations of uncertain southern African spaces produced in the metropolitan Dutch Republic and the Cape Colony, respectively. It emphasizes the importance of metropolitan and colonial mapmakers’ different material interests in shaping their disparate visual cultures. Southern Africa was a heterotopia, viewed differently through metropolitan and settler eyes, and its visualization was interest-driven. Thus, the article argues, early modern representations of uncertain southern African topographies should be analyzed neither just as verisimilar descriptions nor as emptied or exoticized fantasies. Rather, the article proposes studying the epistemic and visual cultures of mapping with the perspective-dependent categories of interesting and uninteresting unknowns. Interesting unknowns tended to be illustrated in a straightforward, ostensibly representationalist manner, whereas uninteresting unknowns became sites for mapmakers to project delocalizing fantasies. Based on their dissimilar geopolitical perspectives and material interests, metropolitan Dutch and colonial creolized Cape mapmakers viewed different geographical unknowns as interesting or uninteresting. Thus, this article contends, scholars ought to pay more attention to the unique contexts that shaped their disparate depictions of the unknown.

Psychedelic Patriotism: Peter Max Sparks a Debate on Modern Representations of America

Psychedelic Patriotism: Peter Max Sparks a Debate on Modern Representations of America

Keeping the Memory of the Past: Toponymic Space of Historical Circassia. Review of the book: Еmykova N. H. Istoricheskaia toponimiia Zapadnoi Cherkesii. Po materialam russkikh dokumentov XVIII–XIX vv. Chast’ pervaia: Abadzekhiia [Historical Toponymy of Western Circassia. Based on the Materials from Russian Documents of the 18th–19th Centuries. Part 1: Abadzekhia]. Maykop: Poligraph-Yug, 2021. 768 p.

The reviewed work represents the first instalment of a comprehensive project aimed at studying the historical toponymy of Western Circassia. This volume focuses on the geographical names of the Abadzekhia region. Since many of these toponyms have fallen out of use, their documentation, analysis, and interpretation rely primarily on the study of 18th and 19th-century Russian documents, including military maps, historical and ethnographic texts, and military and topographic descriptions of the area. Additionally, the author incorporates folklore references to geographical features of Abadzekhia. In total, approximately one thousand toponyms, encompassing both natural features and oikonyms, have been identified and mapped onto a modern representation of the North-West Caucasus. The dictionary entries, arranged alphabetically, consolidate all known spelling variants of each toponym, facilitating their semiotic reconstruction. Given the linguistic differences between Russian and Adyghe (Circassian), reconstructing the original pronunciation and etymology of the toponyms presents challenges. To address this, the author identified and utilised over five hundred Adyghe topographical elements frequently found in local place names. The work employs data and methodologies from various disciplines — linguistics, folklore, history, geography, ethnography, and archaeology — lending it an interdisciplinary nature. The scholarly apparatus of the publication, particularly the compilation of documents and literature, holds intrinsic value, offering a concise history of Circassian toponymy and providing a comprehensive overview of the book’s source material. This publication will undoubtedly be of significant interest to specialists in Adyghe toponymy as well as to local historians and guides.

“That girl Briseïs” and Her Modern Representations

The main goal of this article is to conduct a comparative feminist analysis of three literary texts, which is focused on a single character depicted in them, Briseïs. The first of these texts is Homer’s The Iliad. Here, Briseïs is a slave of Achilles who, in Book 1, is abducted by Agamemnon, which becomes a charge of conflict between the two warriors. In the epic, Briseïs speaks only once, to mourn the fallen Patroclus. Her lament is the starting point for the interpretation of this character in two modern retellings of The Iliad. A Thousand Ships by Natalie Haynes was published in 2019 and a year later was shortlisted for the Women’s Prize for Fiction for retelling the classic through a feminist lens. Madeline Miller’s The Song of Achilles was published in 2011 and was awarded Orange Prize for Fiction. It focuses primarily on the deep bond – both romantic and erotic – between Achilles and Patroclus. Whereas Briseïs is not a protagonist in either text, both novels transform her into a nuanced individual with agency and a voice.

Analysis of the formation of the reactionary zone of interaction into the melt in converter aggregate and systematization of equations to determine the depth of its penetration

An important aspect in the operation of converters aggregates with top blowing technology is the influence high-temperature reactionary area of interaction on the thermal bricks in the converter aggregate. Provided the formation of irrational depth of penetration of the reactionary zone of interaction, there is a significant intensification of the wear of the thermal bricks on the bottom of the converter. One way to avoid such a phenomenon is a premature prognosis of the peculiarities of the formation of the reactionary zone of interaction and the depth of its penetration into the layers of the volume of metal melt. Today, there are much information about reactionary zone of interaction and equations for calculate it depth of penetration for different methods top and combine blowing technology in the converter. However, to date we need modern representation of the main types of geometric formation of the reactionary zone of interaction in the oxygen converter with top blowing from tuyere. Regardless of the design the multi-nozzles tip and the blowing modes. According to the purpose and tasks of the work, was offered three main types of the geometric formation of the reaction zone of interaction, in the oxygen converter with top blowing technology, regardless of the design of the multi-nozzles tip and the blowing mode: the separate formation of independent reactionary zones of interaction of certain geometric dimensions, the quantity of which is equal to the quantity of oxygen jets that directly act on the surface of the melt and penetrate its layers; the grouped formation of several united independent reactionary zone of interaction formed by the combination of two or more single reactionary zones created by independent oxygen jets; the united formation of one continuous reactionary zone of interaction due to the fusion of the external contours of all single reactionary areas of interaction, formed by independent oxygen jets. Into the single united reactionary zone of the interaction. In addition, was formed collection of equations to determine Lrzv – the depth of penetration of the reactionary zone of interaction of gas (oxygenes) jets into the melt of metal located in the working space of the converter bath. The separation of equations into collections was made according to the type of physical modeling what was used to obtain them. The first selection of equations obtained on the basis of processing the results of experiments with low temperature physical modeling consists of 13 equations. The second selection includes of equations obtained by processing the results with high temperature physical modeling experiments and consists of 7 equations

Sensing Medieval Violence: Two Literary Case Studies

ABSTRACT Modern discourses surrounding the aesthetic representation of violence and the ethics of witnessing have often focused on visual perception. Yet, the intrusive and percussive nature of sound’s transmission has linked it intimately with the perception of violence in both medieval and modern representations. This article presents two case studies from medieval literature in which issues of sensation consistently mediate aesthetic and ethical dimensions of the violence that the texts contain. This emphasis on sensation foregrounds the role of the body in observing and witnessing representations of violence.

Doctrinal Engagements and Disengagements: Yongming Yanshou and His Legacies

Abstract This paper looks at the vexed relationship of doctrine, or teaching (C. jiao/K. kyo/J. kyō 教) in the three kindred traditions subsumed under the rubric of the Sino-East Asian graph 禪, known through their distinctive pronunciations in modern languages as Chan, Sŏn, and Zen. While the stipulation of these traditions as ‘a special/separate transmission outside the teachings’; (jiaowai biechuan 教外別傳) presumes independence from Mahayana doctrinal teachings, the reality, as we know, was much more complicated. In this paper, I use Yongming Yanshou 永明延壽 (904–975/6), one of the most prominent Chan figures to promote doctrinal engagement, as a barometer to look at how doctrinal engagements and disengagements are regarded throughout each tradition. Perspectives on Yanshou, a figure at once revered and marginalized, unlock key features of each of these three interconnected traditions, what they share and how they disagree. Fundamentally, perspectives on doctrinal engagements and disengagements are rooted in seminal Chan disputes over the nature and value of Buddhist teaching, and Yanshou is a conduit for these disputes. Given the theme of the conference, ‘How Zen Became Chan’; I also look at the discrepancies these disputes reveal between modern Rinzai Zen orthodoxy’s defining of Zen in the modern world and the practice of Chan in China and Sŏn in Korea. The options that these discrepancies reveal are indicative of the relevance of doctrinal entanglements and disentanglements to the contemporary Chan, Sŏn, and Zen worlds.

Wet land’s past futures

This article introduces the conceptual framework of the volume Wetland. Shaping environments in Netherlandish art and presents a brief state of research. Using three examples – the loss of woodlands and its impact on painting, Dutch hydrological technology in the service of the colonization of Brazil, and the surge of a new Land art in the Netherlands in the face of climate change – the authors highlight the contemporaneity of early modern representations of Netherlandish landscapes against the background of ecological crisis.

Word, Image, and (Re)Production in Francis Picabia’s Mechanically Inspired Abstractions

Francis Picabia’s Bobinage (Bobbin, Winding or Coil) is a pencil and ink work produced on gouache-painted paper between 1921–1922. The free-floating forms in this piece appear, at first glance, to be studies in geometric abstraction. Yet, they, and the work’s title, make both semiotic and real-world references. The admixture of perspectives is notable, for it retains traces of the Cubist visual language that motivated Picabia and his peers as well as the imagery of the early twentieth-century technical diagrams that, as has been demonstrated by scholars, inspired his work. Examining Coil and other of Picabia’s artworks in tandem with the scholarship that has investigated these influences, this article explores the artist’s engagement with the very issue of representation. Through this investigation, this paper considers the ways in which Picabia’s work alludes to gender in a manner that privileges masculinity yet calls attention to the destabilizing effects of modernity—and modern representations—on notions about gender and, even, what it means to be human. Contextualized thusly, Coil represents not an abstract divergence but rather a continuation of the artist’s technical, gender, and, one could say, even cyborg investigations, revealing his engagement with new and innovative ways of perceiving, conceiving, and depicting modern experience.

REPRESENTATION OF NEW MASCULINITY IN KEANU VERSION OF MS GLOW ADVERTISEMENT ON YOUTUBE

Masculinity is a gender representation that is often used in advertising to persuade consumers. The purpose of this research is to reveal a new representation of masculinity in Keanu's version of Ms Glow advertisement on Youtube. This research focuses on the new masculinity depicted in Keanu's version of Ms Glow ad on Youtube. The data in this study are words, phrases, images, and colors that are in each scene of Keanu's version of Ms Glow's advertisement on Youtube. This study is included in qualitative research. The approach used in this research is John Fsike's semiotics which involves codes and signs. These signs and codes are a form of social practice. The new masculinity construction that appears is analyzed by paying attention to all aspects that exist in each advertising scene. The analysis carried out in this study was carried out in 3 stages, namely by paying attention to the level of reality, the level of representation, and the level of ideology. The results of this study indicate that the Keanu version of Ms Glow's advertisement on Youtube uses a new masculinity with the masculinity style found in this study, which is shown by showing a man who looks casual, has bright skin, and gestures that are graceful or waving. This shows the nature that leads to a new masculinity. The term new masculinity refers to a modern representation of masculinity. This modern masculine is not seen in the physical appearance that leads to social and culture.