Objective: This study is to investigate the ways in which popular culture texts (film, television shows) shape language learners’ identities and attitudes towards the target language culture. The study aims to explore how movies and television shows influence and shape language learners' identities and attitudes toward the target culture. Theoretical Framework: The main concepts and theories are based on Geert Hofstede’s Onion Culture Model. This model provides a solid basis for understanding the context of the investigation. Methods: This study uses a qualitative research approach, using secondary content analysis to build a model of learners’ attitudes and identities, and then presents the results obtained from the analysis of this model. Results and Discussion: The findings indicate that target cultural values have a significant impact on learners’ attitudes, resulting in both favorable and unfavorable impacts on cultural immersion. These findings highlight the important role of popular culture texts in motivating language learners and shaping their attitudes and identities. Research implications: This study investigates the influence of films as well as television shows on culturally relevant foreign language teaching and learning activities. Popular culture texts play a crucial role in promoting cultural awareness and molding the attitudes and identities of learners. It contributes to revealing an approach to advancing SDG 4—Quality Education. Originality/Value: The study confirms that popular culture materials in language instruction can enhance learners’ cultural awareness and the overall language acquisition process. This study also demonstrates the use of popular culture texts in shaping language learners’ cultural and identity.
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