During steady state operation (SSO) of industrial fixed-bed reactors diffusion limitations are often present. Well-known impacts include the reduced rate of a positive order reaction and reduced selectivity of the desired intermediate product in a sequential reaction system. This work presents an approach for circumventing diffusion limitations through forced dynamic operation (FDO) of metal oxide catalyzed partial oxidation reactions. Through coupled experiments and modeling, we examine the use of FDO to mitigate selectivity losses of the intermediate product in a parallel-consecutive reaction. With the oxidative dehydrogenation (ODH) of ethane (C2H6) to ethylene (C2H4) over an Al2O3 supported VOx catalyst as the model reaction system, FDO is shown to mitigate undesired C2H4 overoxidation to COx that predominates in steady state diffusion-limited pellets, resulting in C2H4 selectivities that are 15 % (absolute) higher compared to SSO in 2.6 mm catalyst pellets. A kinetic model reveals that FDO beneficially alters the distribution of chemisorbed (O*) and lattice (OL) oxygen, which respectively primarily participate in reactions consuming C2H4 and C2H6. FDO is shown to lead to less detrimental impact of diffusion on the ethylene selectivity and yield compared to SSO. During FDO, generated C2H4 reacts with unselective O*, leaving behind selective OL. The reduced bulk phase O2 in the reductive half cycle leads to accumulation of OL, suppressing C2H4 overoxidation. This effect is amplified via C2H4 trapping in the catalyst pellet. Thus, larger catalyst pellets exhibit selectivities that more rapidly increase with reduction time, inducing higher FDO cycle averages compared to SSO. The findings raise the prospect of applying FDO through feed switching or chemical looping as a way to increase intermediate yield in the class of partial oxidation reactions.