This study develops novel reliability models for discrete-time cold standby repairable systems with unreliable repair facility and retrial mechanism. In view of the situation that the state of some engineering systems cannot be continuously monitored, discrete distribution is used to describe the distribution of random variables involved in this paper. For the case that multiple events can occur simultaneously in the discrete-time system model, the priority order of multiple events occurring simultaneously is defined. Two different models are proposed based on two types of priority rules. The retrial mechanism of the components is considered in the case that the failure information of the system components cannot be successfully transmitted to the repair facility. The preventive maintenance (PM) and repair after the breakdown of the repair facility are considered. The key reliability indices are derived by using the iterative algorithm of the difference equation and the generative function method. The algorithms for calculating system state probability, key reliability indices and cost–benefit ratio (CBR) are designed. To demonstrate the impact of each parameter on the system reliability indices, numerical results are provided. The optimal repair rate configuration scheme is chosen using the Particle Swarm Optimization (PSO) algorithm to achieve the lowest possible CBR. The impact of the system model with or without PM on stationary availability and CBR is shown. In addition, the impact of the number of system components on a series of system performance indices is analyzed, and the optimal number of components of the system corresponding to the minimum value of CBR is obtained.