As one of Indonesia’s cultural heritages, regional languages, including Javanese, need to be preserved. The cultural richness of Javanese includes the politeness and manners values, as reflected in the so-called unggah-ungguh (speech levels). While it is taught as a course in the country’s 12-year mandatory education, the teaching and learning process still follows the traditional, less appealing model. This research aims to create a Javanese speech levels learning model based on joyful learning. The model was both innovative and entertaining. The research used R&D ADDIE design with the following steps: analysis, designing, development, implementation, and evaluation. The model was developed based on two philosophies: progressivism and analytic philosophy. Syntagmatic, social system, support system, reaction principle, instructional impact, and accompaniment impact served as the model's components. Orientation, presentation of material, explanation of how to play, playing vocabulary, playing sentences, dialogue, assessment, and reflection comprised the syntagmatic model. The principles of joyful learning and the norms of honing, loving, and nurturing are included in the model social system. The model reaction principle included the teacher serving as a facilitator, planner, and assessor. Tools, media, and learning resources are all part of the model support system. Some of the instructional effects were increased Javanese vocabulary, fun learning activities, and some impacts of model accompaniment, including increased emotional sharpness, imagination, and cooperation.
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