Model Of Public Relations Research Articles

Navigating ethical challenges in Indonesian digital public relations practices

<p>The emergence of Digital Public Relations (PR) management has revolutionized the way in which corporations communicate with their public, utilizing digital platforms to provide more dynamic and interactive communication. Nevertheless, this digital revolution has also resulted in a multitude of ethical dilemmas and challenges. This study aims to analyze the ethical dimensions of Digital Public Relations management in Indonesia, with a particular focus on the challenges encountered and the approaches employed for navigating them. This qualitative study employs in-depth interview as data collection method with two experienced Indonesian PR practitioners to gain comprehensive and detailed observations. The findings highlight various notable challenges in digital PR management, encompassing the need to uphold transparency in communications and guarantee social responsibility in every PR strategy. This study suggests an Ethical Digital Public Relations model that includes three fundamental ethical values: transparency, privacy management, and social responsibility, based on the aforementioned findings. Ultimately, the study recommends PR practitioners to adhere to these three values in order to successfully address ethical dilemmas and strengthen the credibility as well as reliability of their digital PR management. By upholding these values, PR practitioners can effectively handle ethical challenges and make a beneficial impact on the growing field of digital public relations.<strong></strong></p>

All creatures great and small: Faith, spirituality, environmental-animal rights activism and public relations as covenantal stewardship

This study extends the historical record of faith/spirituality-inspired social activism, an under-explored area of advocacy, by examining such campaigning for environmental and animal rights and the worldview and model of public relations that guide such efforts. A combination of qualitative methods was used to obtain data on public relations as conceptualized and practiced including a textual analysis of historical material and institutional media. Throughout history faith/spirituality has inspired Indigenous peoples, governments, and individuals to advocate for environmental and animal rights, playing a central role in the formation and practice of a worldview, caritas, embracing an approach to relationship-building – covenantal stewardship – that guides behavior in a pro-social manner toward an inclusive set of “publics” – humans living, unborn, and ancestral, animals, and the natural world as well as alternative views of public relations. Moreover, individuals of faith/spirituality have created NGOs to institutionalize such activism. The influence of faith/spirituality upon environmental and animal rights activism points toward a re-thinking of the nature of public relations and its “publics” given emerging sensitivities to the principles of inclusion necessary for the harmonious functioning of society and requires a new definition, worldview, and model of practice.

Metodologija i metodi istraživanja u odnosima s javnošću

The most advanced form of public relations is represented by scientifically guided processes of solving organizational problems and change processes. This paper discusses some of the methods used to gather quantitative and qualitative information to define the problematic situation as accurately as possible. The primary purpose of research in public relations, like other business functions, is to reduce uncertainty in decision-making. This paper first examines the place of research in various models of public relations. It then explains the first phase in the PR management process-situation analysis-where research activities are particularly emphasized. The second part of the paper focuses on methods, both formal and informal, commonly used in PR practice.

THE USE OF VISUAL CONTENT AND AUGMENTED REALITY FOR PUBLIC RELATIONS CAMPAIGN ON SOCIAL MEDIA IN ANAMBRA STATE

Social Media and Public Relations have been intertwined for a number of years. Social Media is a significant part of any PR strategy, it has a much faster response time and a wider audience engagement than PR techniques of old. Social Media affords individuals an opportunity to show a different side of themselves and allows a brand to show more of its personality. With this shift, PR- enabling phenomena such as selfies, Instagram and Snapchat filters, Facebook Live and Periscope, have become completely ingrained into our day-to-day lives. The rising trend of visual content in Social Media means that PR will not only have to adapt to a new type of content but also a new format for successfully delivering brand messages. The study examined the Use of Visual Content and Augmented Reality for Public Relations Campaigns on Social Media in Anambra State. The study anchored on Grunig and Hunt's Public Relations Model and Technological Determinism Theory. The population comprises Public Relations professionals in Anambra State. Survey Research Method was used to solicit information. The purposive sampling method was used to gather data for the study. The study revealed that social media has already adapted visual content with the successes of Facebook Live and Instagram stories. The study revealed that by utilising visual content on social media, brands can engage in a more direct way with the audience. The study recommends that organizations, businesses and parastatals should adapt visual content and augmented reality format for successfully delivering brand messages and that there is a need for PR professionals to have new skill sets, to be able to effectively film and edit visual content.

Clarifying covenants and delineating devotion: Explicating religious public relations relationship frameworks

Research on how religious and faith-based organizations practice public relations is steadily increasing and of particular interest. Public relations scholars have examined the applicability of public relations theories with religious organizations, and sought to develop new public relations theories, concepts, and models that are appropriate for the context of faith and religion. However, one set of public relations concepts has been limitedly studied, irregularly applied, and inconsistently explained regarding their definitions, how they work together, how they are distinct, and how they can be studied within and outside the narrow context of religious public relations. This conceptual framework essay explicates four constructs found in religious public relations scholarship to provide clarification regarding the application of these murky concepts and a roadmap for how public relations scholars can apply, study, and advance these concepts and models within and outside the context of religious public relations to advance public relations theorizing.

รูปแบบการประชาสัมพันธ์ของมหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ ในยุคไทยแลนด์ 4.0

The objectives of this research are 1) to study the elements of the models for public relations in the fourth industrial revolution. 2) to develop models of public relations for King Mongkut's University of Technology North Bangkok in the fourth industrial revolution and 3) to evaluate models of public relations of King Mongkut's University of Technology North Bangkok in the fourth industrial revolution. The researcher studied from a sample consisting of students, personnel, people, journalists and stakeholders of King Mongkut's University of Technology North Bangkok. Determination of the sample size was done by using the table from Taro Yamane formula at infinite level and using a sample of 400 people. The research instruments consisted of interviews and questionnaires used including average, standard deviation and stepwise multiple regression analysis. The result found that the elements and forms of models of public relations in the fourth industrial revolution consist of the main components and sub-components as following: the organization executives consists of 1) organizational policies and 2) needs to receive information. The organization consists of 1) the models of public relations that are modern and 2) the organizational communication plan. The target group consists of 1) the communication plan of the organization 2) the leadership of the executives 3) the design of public relations and 4) the budget of the organization. Public relations channel consists of 1) public relations news 2) public relations time and 3) expertise of technical personnel and data include (1) public relations success evaluation 2) modernization of technology and 3) corporate communication planning. The results of the evaluation of models of public relations found that both of the appropriateness and the feasibility of applying the model have the highest mean value.

State Administrative and Contractual Character of Labor Law Relations of Civil Servants

Purpose: The place of labor law relations of civil servants in the system of relations between state administration and labor contract, its theoretical-conceptual and legal basis were analyzed in the article. There were touched upon the elements which combine labor of civil servants in the system of relations of state administration and labor contract character. Theoretical framework: Labor relations of civil servants have complex composition elements. Implementation of these relations in state bodies is one of the main factors which stipulates the complexity of its composition. Another factor includes the possibility of implementation of mainly two constitutional rights of the citizens of the Republic of Azerbaijan – right to work and right to take part in governing the state. Design/methodology/approach: This research uses a type of mixed method. Along with the organization and activity of state power and state administrative bodies in accordance with the legislation, state administrative relations, in accordance with their status and competence, arises in connection with the implementation of the objectives and functions of the state. Public relations forming the subject of legal regulation of civil service relations are the legal model of public relations fixed in the legislation on civil service. Findings: Labor relations of civil servants act as the part of system of civil service legal relations. Here mainly, legal relations on two aspects attract more attention. One of these relations is the legal relations arising on state administration based on the principle of power-subordination. And the other are the legal relations arising on the implementation of the constitutional right to work in state bodies based on the principle of freedom of labor and on the labor contract. The main subject of the both legal relations is civil servants. This aspect combines labor law relations of civil servants in the system of relations of state administration and labor contract character. Research, Practical & Social implications: The state administrative relations are established, changed and terminated in relation with organization and activity of the state government and state administrative bodies in accordance with the current legislation, as well as implementation of missions and functions of the state in accordance with their status and authorities. Administrative relations making the subject of legal regulation of civil service relations are legal model of the administrative relations identified in the legislation on civil service. Originality/value: The civil service is one of the main provision means of implementation of state government and state administration.

Communicating about the Counterinsurgency Program in the Philippines: Local Government Communication Practices

Government agencies play a critical role in addressing societal issues and rely on effective communication strategies to inform and engage the public. However, research on government communication practices in the Philippines is limited. To bridge this gap, this study aims to explore the Philippine government’s communication practices and the influence of environmental attributes on communication efforts regarding the counterinsurgency program. Drawing on the government public relations model, a qualitative research approach was employed to gain in-depth insights into the experiences and perspectives of local information officers. The study utilized semi-structured interviews as the primary data collection method. By engaging local government communicators in the Philippines, the study identified four major themes: common media strategies, pressure to meet public information needs, lack of financial resources, and the impact of external legal frameworks. The findings revealed that government communicators employ various media strategies and face significant pressure to meet public information needs. Furthermore, the study highlights the intersection of external legal frameworks with other environmental constraints, such as politics and professional development, impacting government communication practices. This paper contributes to the limited scholarship on government communication practices in the Philippines, offering preliminary insights into the complex dynamics of government communication to address societal challenges.

Extending the cultural-economic model of public relations through Bourdieu’s theoretical lens to inform public diplomacy efforts

Several scholars have addressed the convergence of public relations and public diplomacy theories, and many have argued that public diplomacy needs to move beyond normative theories of communication. Yet little scholarly work has been done to date. To fill this gap, this study explores how critical and postmodern theoretical approaches can inform public diplomacy practice by extending the cultural–economic model (CEM) of public relations through Pierre Bourdieu’s theory of practice. Based on interviews with organizational members of Sister Cities International (SCI), this study suggests that critical–cultural and postmodern perspectives can inform SCI’s public diplomacy efforts by considering larger structural factors in tension with agency. Thus, this study contributes to both the development of robust international public relations theory and theory building in the public diplomacy field. Findings indicate that drawing on Bourdieu’s Theory of Practice (1997), social capital contributes to the notion of institutionalized relationships, such as family or resources, that individuals acquire through group memberships as found in articulations within the CEM. Additionally, although the CEM explains the connection between culture and power in creating meaning, Bourdieu’s notion of cultural capital makes explicit a focus on education, which is a significant focus of many public diplomacy efforts. Therefore, the term cultural capital provides additional insight into the model to inform public diplomacy efforts. Thus, this study extends the CEM through Pierre Bourdieu’s theory of practice by indicating the role of social capital and cultural capital in SCI’s public diplomacy efforts.

Power Imbalances and Contested Notions of the Nation: Latin American Nation Branding Through the Lens of the Cultural-Economic Model of Public Relations

ABSTRACT Public relations scholars have advocated for a functionalist outlook on nation branding, focused on the effectiveness of campaigns that promote diverse national identities and cultures abroad. However, power imbalances to such approach have been largely neglected in the literature. A critical-cultural approach to these issues is explored in this study, by placing emphasis on the cultural-economic model (CEM) of public relations. Through in-depth interviews with 25 informants involved with nation branding campaigns on behalf of different Latin American countries, this study advocates for an interpretive approach to this subject, by understanding that national identities are nuanced, reflect power imbalances between different actors within a society, and are in constant conflict with each other. This study calls to place more value on the contested notions of the nation that such campaigns represent in the promotion of a country abroad.

Case Study of Political Public Relations Model Information Commission of West Java Provinsi

Political communication of political superstructure actors in Indonesia is also carried out by auxiliary state institutions in the regions such as the Information Commission of West Java Province which is tasked with overseeing the implementation of Public Information Disclosure. One of the functions of the Information Commission is advocacy, outreach, and education through political communication. The dominant form of political communication carried out by the Information Commission of West Java Province is political public relations. The purpose of this study is to describe the political public relations of the Information Commission of West Java Province in encouraging Public Information Disclosure towards realizing an informative society. By using a subjective interpretive approach, qualitative methods, and a type of descriptive case study research, this research reveals the political public relations model of the Information Commission of West Java Province in overseeing the implementation of public information disclosure. The results of analysis of observational data, interviews, documentary analysis, internet searching, and focus group discussions concluded that the Information Commission of West Java Province uses a collegial collective internal-external political public relations model because of the development of an equality mandate among commissioners

Implementasi Manajemen Hubungan Masyarakat di MI Muhammadiyah Ponorogo

Community relations are an important pillar in the development of institutions, including the development of madrasas. Public relations management is needed as an effort to create harmonious relations between institutions and the community. Various models of public relations that have been put forward by experts include the Press Agentry model, Public Information and the Two-way Asymmetrical Model which are models that are often used in building institutional and community relations. Through qualitative research with a case study approach and data collection carried out through participant observation, in-depth interviews and documentation of data on community relations were processed using data and source triangulation. The results obtained from this study are that MI Muhammadiyah 13 Pijeran applies a public relations model through the press agentry model with various forms of programs and activities including routine recitations, year-end activities, performing arts and others. These programs and activities are carried out by MI Muhammadiyah 13 Pijeran in order to strengthen relations with the community.

MODEL-MODEL HUBUNGAN MASYARAKAT DI LEMBAGA PENDIDIKAN ISLAM

This study focused on the development of science and technology can give these demands make college need the model of public relations to develop the college the purpose of research is 1) Press agentry / publicity model is a model where information moves in one direction, from organization to public. This model is the oldest form of public relations and this model has the same meaning as promotion and publicity. Public relations practitioners who practice this model are always looking for opportunities to get their organization's good name to appear in the media.2) Public Information Model. This model is different from press agentry, because the main purpose is to notify the public and not for promotion and publicity, but the communication path remains one way.3) Model Two-way Asymmetric Model. This model views public relations as a work of scientific persuasion. This model applies social science research methods to improve the effectiveness of persuasion of the messages conveyed. Public relations practitioners with this model use surveys, interviews, and focus groups to measure and assess the public so that they can design public relations programs that can gain support from key public.4) Two-way symmetric model. This model describes a public relations orientation in which organizations and the public adapt to each other. This model focuses on the use of social science research methods to gain a sense of mutual understanding and two-way communication between the public and the organization rather than one-way persuasion.Of the four models, which should be developed by Islamic educational institutions is a two way symmetric model. This is because this model holds a reciprocal relationship between Islamic educational institutions and the community.so, the model of public relations model in educational institutions of the college is very important.

ENHANCING PERFORMANCE OF SCHOOL PUBLIC RELATIONS: THE CONTRIBUTING WEBSITE OF SCHOOL PUBLIC RELATION SERVICES IN MADRASAH TSANAWIYAH

Public relations problems at Madrasah Tsanawiyah 1 Klaten are still lacking in promoting school achievements, the need for more productive school relations, student guardians, and society. Public Relations has not been able to establish active communication between teachers and students outside of school. The research aimed to discover innovation in education public relations management through websites, public relations models, and the benefits of public relations management. This research uses a qualitative approach in the form of a case study. The innovation in public relations activities through website-based information technology facilities. The results of this study indicate that the school has carried out educational public relations innovations by managing the website. The website management was managed by a team with the Decree of the Madrasah Head. Website content includes models and forms of education public relations communication through websites still classified as public information models. This model of public relations has paid attention to the importance of correct information but has not been based on research and has not provided an opportunity to provide feedback from the website reader community. The results of the research impact school achievement being known by the community, and active communication are established between schools, parents of students, and the community.

Digital Public Relations Model in the Covid19 Vaccine Campaign by Diskominfo West Java

This research aims to produce a digital public relations campaign model carried out by the West Java provincial government in the Anti-Covid19 Vaccination Campaign. The research uses a qualitative case study approach with theory or a knife of digital public relations analysis. Based on the research results of the digital public relations model using the SHARE model. The difference between the research conducted with other research lies in the object and conceptual approach that produces additional research because it makes a model. Its significance lies in using the digital public relations model as a new approach in public relations campaigns. While the limitations, the Digital Public Relations campaign model only emphasizes content. To be more comprehensive, combining conventional and digital methods in public relations campaigns is necessary.

Use of technology in relationship management

Technological innovations have changed many aspects of public relations practice, andpublic relations is believed to have entered the “fourth wave” of technological changein the field. To achieve its ultimate objective, namely to build and maintain beneficialrelationships, thus contributing to achieving organisational goals, it is pivotal to explorethe impact of technology on the profession and practice of public relations. Knowledgeof the impact of these innovations will equip public relations with the required knowhow to contribute to the overall objectives of an integrated communication approach.While technology in itself cannot build or destroy relationships as maintained by Kent& Taylor (1998:324), the way in which technology is used can influence organisationpublic relationships, hence emphasising the need for public relations professionals tocome to terms with new technology and the opportunities and challenges it holds.An exploratory study was undertaken to provide new insights into the impact of newcommunication technology on the profession and practice of public relations in SouthAfrica. The primary purpose of the study was to determine the availability and use ofnew communication technology by South African public relations professionals forinternal and external relationship management. It comprised a theoretical and conceptualanalysis of public relations practice and models, dominant business approaches andother concepts related to the objectives of this study. The literature study wassupplemented by a pilot study concerning the availability and use of technology byPRISA-accredited public relations practitioners. This article reports on the findings ofthe empirical section of the study

Interactivity and public relations on the web

Interactivity is one of the most prominent features of the Internet, distinguishing it fromtraditional mass media such as newspapers or television. However, when discussing theconcept of interactivity, most people tend to think only about the bells and whistles onparticular web sites without considering interactivity as a theoretical concept. As thisaspect has such important implications for communication theory, in general, and forthe use of the Internet as a communication medium, it is essential for communicationscholars and all communication practitioners (including public relations practitioners)to understand the theoretical roots of interactivity. This would enable academics toapply interactivity as a theoretical concept to new media research and practitioners tomake better use of the Internet as a communication medium. This article explores theconcept of interactivity and makes a connection between interactivity and the applicationof the two-way symmetrical model of public relations to public relations on the web.

Yeni Medyada Dijital Aktivizm Göstergeleri: Kadına Yönelik Şiddetle Mücadele Örgütleri Üzerine Bir İnceleme

Bilgi iletişim teknolojilerindeki gelişmeler, aktivizm sergileyen grupların etkileşimli olmasını sağlamaktadır. Bu çerçevede sivil toplum kuruluşları (STK), dernekler ve platformlar gerçekleştirilecek hareketlerde, duyurularda, protesto etme ya da bir olayla ilgili mücadele sergilenmesinde, oluşumlarda yeni medya platformları Twitter ve Instagram’ı etkin bir şekilde kullanabilmektedir. Türkiye özelinde kadına yönelik şiddet olaylarının, cinayet ve istismar gibi hak ihlallerinin arttığı günümüzde, “Cinsel Şiddetle Mücadele Derneği” (CŞMD) ve “Kız Başına” platformları yeni medyada dijital aktivizm hareketlerini şiddetle ilgili konulara dikkat çekerek sergileyen dernek ve sosyal medya platformudur. Bu doğrultuda çalışma kapsamında iki platformun 01 Mart – 15 Nisan 2021 tarihleri arasında altı haftalık dönemde resmi Twitter ve Instagram hesaplarından yaptıkları paylaşımlar incelenmektedir. Çalışmanın amacı ise; sivil toplum kuruluşu olarak Cinsel Şiddetle Mücadele Derneği ile Kız Başına Platformu’nun yeni medyayı halkla ilişkiler modelleri bağlamında nasıl kullandığını irdelemek ve diyalogsal iletişim ilkelerini paylaşımlarına nasıl yansıttıklarını belirlemektir. Çalışmada verilerin toplanması sosyal medya üzerinden dokuman incelemesi tekniğiyle sağlanmaktadır. Verilerin analizleri için hazırlanan kod cetveli Grunig ve Hunt’ın halkla ilişkiler modelleri ve Kent ve Taylor’un diyalogsal iletişim ilkeleri doğrultusunda şekillenmektedir. Analizler doğrultusunda, dernek ve platformun Twitter’ı halkla ilişkiler modelleri bağlamında kamuoyu bilgilendirme çerçevesinde kullandığı; Instagram platformunda ise derneğin kamuoyu bilgilendirmeye, platformun ise iki yönlü asimetrik modele yoğunlaştığı saptanmıştır.

An Exploration of the Models of Public Relations: A Study of the Financial Services Sector of Ghana

The current study explores models of public relations (PR) that inform PR practice in Ghana. The paucity of knowledge and understanding about PR practice in Ghana means that Ghana, and Africa in general, cannot fully contribute to the development of global theory of PR practice. The research was conducted by means of a literature review of PR models and empirical verification through face-to-face-interviews. Qualitative methodology was used to gather data from twenty-two communication practitioners from the financial services sector in Ghana. The results demonstrate that PR in Ghana is dominated by the two-way asymmetrical model and the personal influence model. The study provides insight into the models that inform PR practice in Ghana and demonstrates the need for PR scholars and practitioners in Ghana, and Africa in particular, to work together to develop models that reflect the nature of PR practice on the continent.

Rolul modelelor teoretice ale relațiilor publice în construirea identității etice profesionale

This study explores a series of scientific research on public relations ethics to identify the role of the models of public relations in building ethical identity. Models of public relations are able to explain the negative image of this profession, synonymous with lies, manipulation, deception, and are responsible for dividing the ethical identity of public relations practitioners into two competing paradigms: the advocate, which puts the organization’s interests of above those of the public and, respectively, the guardian of the management of the organization, who finds a wise balance between loyalties to the organization and to the public in accordance with the highest ethical standards of dialogue.